Microsoft To Buy Yammer?

An anonymous reader writes "Microsoft seems to have a pocketful of billions sitting around. First Skype, now Yammer – an enterprise social network service launched back in September 2008 that looks almost like Facebook minus the title bars. According to Bloomberg, the deal could reach up to a billion dollars. To date, Yammer claims 200,000 companies which include more than 400 of the 500 Fortune companies. One reason for the purchase may stem from their social-like Sharepoint platform which has been a lost cause to solutions by Salesforce.com and Oracle."

Comments

Bow to our future overlords?

[Taco Cowboy]

I like Sci Fi, and have read a lot of Sci Fi books.

A story was about the future world where the global economy being controlled by a handful of super-corporations, and some even launched attacks (military style attacks) on each others' installations

When I look at the rate tech giants snatching up all the promising upstarts, I just can't shake the impression that this world we live in might _just_ be moving towards the story above that I read many moons ago

Comparing to the acquisition / mergers of the brick and mortar industry, the tech industry and the bio industry's A/M is super fierce and super fast pace

I shiver when thinking of how many upstarts would remain independent after the dust settles - and it's important because, if the tech giants decide NOT to cooperate with each others, then the internet that we are using may just be split apart into incompatible segments
 

Re:Bow to our future overlords?

[Taco Cowboy]

I am not as confident as you that super-corporation will be in it for only "profit" motive

The temptation of having a firm control over something is very great - and profit will almost always follow whoever having a monopoly over a sizeable segment of paying audience - whether it be online, bio-tech or even in food-resourcing

Re:Bow to our future overlords?

[jbov]

I agree with Taco Cowboy. This happens at much smaller levels in business.

Example:
An e-commerce site I work on started selling a certain brand of dog harness. They were doing well. When the major retailer in that industry found out, they priced the same harness so low that they lose money on every single order. Why would they do that? Well, they have enough money to sell the product at a loss long enough to put the small mom & pop site out of business. Then, they can raise the price again.

The most common example that most people in the US have seen is with gas stations. There is a small locally owned gas station in a great spot with frequent traffic. When the large chains see this great location, they build a huge gas station and convenience store right next to the mom and pop shop. They sell the gasoline at a loss, but still profit from the items in their convenience store. The small locally owned station cannot afford to sell gas at a loss. So, either they go out of business from trying to match the price, or they go out of business from losing sales. Once the locally owned station closes, the big boys raise their prices.

Of course, sometimes the big chain gas station and c-store will offer to buy the locally owned station for far under market value. If the small store declines, they force them to close with the above method.

Control is everything.

Re:What's the point?

[Jason Levine]

I think part of it is:

- Startup comes up with interesting idea, sees growth in business.
- Big Corp sees startup's success and thinks "I want a piece of that action."
- Big Corp buys Startup.
- Big Corp sees growth due to Startup.

So far so good, until either:

- Big Corp decides to alter Startup to "make it better fit into our corporate structure."
- Users flee Startup as it looks like boring Big Corp site.
- Big Corp scratches head in wonderment as to why Startup is a failure, kills Startup.
- Big Corp looks for another startup to buy.

Or:

- Big Corp doesn't give Startup resources/leeway to grow.
- Startup is overtaken by other startups.
- Big Corp scratches head in wonderment as to why Startup is a failure, kills Startup.
- Big Corp looks for another startup to buy.

Re:Anti-SEO

[c0lo]

I think you - and the spammer - don't know that the links in comments are no-follow links.

I didn't know. Let me check.

Ooops, the way I understand nofollow, these type of links are meant to have the rel="nofollow" attribute. Now (using Chrome), if I right-click/"Inspect element" on such a link, I don't see the "rel" attribute being defined (neither in the element's text representation, nor in the "Properties" of the "HTMLAnchorElement") - so I suspect that Google's crawler won't see it either.

Are you absolutely sure that what you know is currently accurate? Admitting that the past has seen /. using the nofollow approach, are you absolutely sure that /. didn't silently drop it - e.g. to increase their chances of being seen a "preferred source of ad click-throughs"?

But, they should

[brunes69]

The whole point of enterprise social platforms is too TRY to get people to post drivel about work.

When you are a Fortune 500 company with hundreds of thousands of employees worldwide, who operate in silos and rarely communicate among eachother, communication platforms can be a huge boon to your company. They let people informally share knowledge that can directly impact your bottom line. If an employee in NYC has a non-time-sensitive issue with an application, maybe instead of calling the company help desk they can just post a question in a forum, and someone else in Malaysia who is just getting their morning coffee takes 5 seconds to answer it - boom, the person got their answer faster, and with less stress, and you just saved money. The multiplicative effect of that, if properly embraced, can be enormous.

The whole problem with these platforms, however, is they are usually not implemented properly. You can't just throw up a social platform on the intranet portal and expect 10/20/30 years of in-grained culture to change - there has to be initiatives driven from the top down to encourage employees to use the platform and educate them on why it is better both for them and the company.