Slashdot Mirror
Will Microsoft Extend Surface Model And Manufacture Windows Phones?
Nerval's Lobster writes "A day after Microsoft unveiled Windows Phone 8, a company executive explained why the company never implemented native code in Windows Phone 7, declined to say whether Windows Phone 7.x would be upgraded beyond version 7.8, and said Microsoft has no plans to acquire an OEM to manufacture smartphones in-house. Of course, in theory that wouldn't stop Microsoft from building its own hardware in-house, similar to what Google did with the Nexus One. In any case, Microsoft's decision to construct its hardware and software in-house for the Surface tablet project has led to some chatter that it could do the same for smartphones."
HTC designed and manufactured it, Google just rebranded it.
Say in a foreign country well-known for its mobile business which was teetering after having been dealt a big blow by the iPhone. It would need to somehow persuade them to ditch their current production runs and software stacks in favour of their own. It would have to install one of their own men at the top to oversee all this. Then it would have to ensure there is no chance of this business recovering by publicly announcing a new line of software which is totally incompatible with the line it promised to save them with, thus ensuring via the osborne effect none sell at all. Bankrupt, this mobile business could then be picked up for a song, and its patents would really come in handy too. The trouble is, everyone in the business would see this coming if they tried that. Wouldn't they?
I think a reference model is a good way to go. Works for many hardware vendors that also license their technology out(notably video card vendors, of course), works for showing what Android can do for Google, etc. No frills, no contract, just a piece of hardware that shines at showing what the base software can do without having all that other crap(Beats Audio, Dolby Surround, ginormous screen, etc) tacked on.
Given that they've just stiffed OEMs by announcing that literally EVERY unsold phone in the channel is now abandonware, they may NEED to start making their own. Who on earth would want to lose *more* money on phones that almost certainly won't sell?
they outsource manufacturing.. and in a lot of cases, even the design and development is outsourced... the "company" that sells whatever it is just slaps their name on it.
the largest electronics manufacturer in the world does not have a household name (except for when they make the news for employer-employee issues). it sells very few products at retail of its own. they are the lowest bidder that makes products for other companies.
apple is a software and design house. they outsource manufacturing. they basically exploit the cheap asian labor of foxconn. foxconn and apple have roughly the same gross revenues, but apple's net is over 10 times higher. foxconn has over a million employees while apple 'only' has about 60k. foxconn net revenue per employee is about $2,200.. apple's is over $425,000.
Microsoft is an excellent hardware manufacturer
Their keyboards an joysticks are the best (mid-range) hardware I've come across.
This is true. I think Microsoft realizes that they need to have a mobile OS that actually has some demand before they erect a manufacturing operation.
Part of their strategy is probably around this half tablet, half laptop supposedly driving demand toward the mobile OS - they think people who are largely using Android or iOS will be floored by the Surface, buy one, and then want to replace their other devices so they all work with Windows...?
Not bloody likely.
Further, iOS and Android are generations ahead of Microsoft -- they're settling down, with comfortably large app bases. Microsoft owners will have to go through all that terrain and waiting to see what works well and not well and what gets improved by MS, the same company which can take MONTHS to issue patches to known exploits. MS has to be far more quick to upgrade, patch and address issues because they're alreay starting at least two years behind, if not more.
As for an owner, you'll be attracted if the price is right (read: CHEAP), otherwise you'd much rather be using what everyone else is. Microsoft missed the boat and it'll be having a hell of a time attracting any real customer base. It's effectively the Zune all over again.
A feeling of having made the same mistake before: Deja Foobar
Don't see why not. The dev tools are the same, the OS at least at the app layer is identical or nearly so. Assuming people like Surface I'm sure a Surface Phone version wouldn't be that hard to fire out.
And with enough mortar you could build a house out of them.
A feeling of having made the same mistake before: Deja Foobar
Or Clippy Mobile as a competitor for Siri.
Decent tablets are starting to appear at about $100. Before this appears a nice 7" quad core tablet will be $200. An actual iPad starts at $350. I just don't see it priced to appeal to Windows users. And the pro? No way.
Help stamp out iliturcy.
Haha :)
Oh wait, you're serious... AHAHAHAHAHAHAHAHAHAHAHAHA!!!!!
There seems to be one thing worse than being Microsoft's enemy. That is being their partner.
1: Elop takes over, and Osbournes them by announcing the switch to Windows Phone with no Windows Phone actually coming anytime soon.
2: Microsoft announces that Win8 will have a new Kernel and that currently for sale phones (Nokia Phones) won't be upgrading to new kernel, thus killing desire for current Nokia phones.
3: Microsoft starts making it's own Windows phones.
Step 3 is hypothetical at this point, but looks like it might be enough to kill already weakened Nokia.
"First they laugh at you. Then you fail. Then they laugh at you again."
When all you have is a hammer, every problem starts to look like a thumb.
because no one will buy them anyway.
I'm not sure this is true.
I'm not a fan of Microsoft, having watched their bad behavior over the decades. However, one thing I've noticed is that they are very stubborn. They will keep trying, and trying, and trying, and trying, in some markets, until they succeed. Also, they can throw massive resources at a problem for a very long period of time, until it succeeds, thanks to their Windows and Office cash cows. And those cash cows are still delivering the milk. Big time.
Also, I've typically been pretty confident about Google, but when it comes to Android, I'm not so sure anymore. Google is allowing the carriers to run amok with Android, giving Android a bad name. The fragmentation is a real problem. The OS updates (or lack thereof) to existing phones is a real problem. The carriers mangling the experience is a real problem. The spotty support for this feature or that feature is a real problem.
The crappy Android devices are a real problem, too. (I'm not saying they're all crappy, but a lot of them are.) Sure, having several price points is great, but it only takes one bad experience with a crappy Android phone to push someone to iPhone... or maybe, just maybe, a Windows Phone.
If Microsoft can avoid these problems plaguing Android devices, they might manage to get a foothold. And then gain a little market share. And a little more, and a little more. And then, oops, all of a sudden, Microsoft is a real contender in smartphones.
Again, I'm no Microsoft lover. Their anti-competitive practices in the past has left me cold. The fact that every time they dominate some niche, they usually stop innovating, has left me cold. The way they break up products into far too many versions has left me cold. Their nickle-and-dime dance has left me cold.
But there are plenty of examples of Microsoft not giving up, trying again and again, until they get it right (or close enough to right) and become a serious player in an area where they used to be a laughing stock.
Predictions of Microsoft's failure in smartphones is a never-ending echo right now, but if Google keeps stumbling with Android, there may be room for another competitor. Especially with how fickle consumers are. If they are replacing their smartphones every 2-3 years anyway, they might decide it's not such a big deal to try out a Windows Phone for a couple of years... and they might end up sticking with it.
Android needs to support standard X applications so the whole code base such as LibreOffice works on Android, allowing it to function effectively as a laptop replacement
It looks like they're heading down a different path and trying to get the app stack running on Android. Buying QuickOffice suggests they won't be pushing too hard to get Libre on there. http://googleblog.blogspot.com.au/2012/06/google-quickoffice-get-more-done.html.
There's already third party X11 servers, so they may appear on the open source versions of Android soon, if there's enough demand.
https://play.google.com/store/apps/details?id=com.theqvd.android.x&hl=en
http://my20percent.wordpress.com/2012/02/27/android-x-server/
"I've got more toys than Teruhisa Kitahara."