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Silicon Valley Values Shift To Customersploitation

theodp writes "Bill Davidow is the real Silicon Valley deal. Commenting on how Silicon Valley has changed over the decades, Davidow is not impressed, dishing out harsh words for Facebook, Apple, Google, and others. 'When corporate leaders pursue wealth in the winner-take-all Internet environment,' concludes Davidow, 'companies dance on the edge of acceptable behavior. If they don't take it to the limit, a competitor will. That competitor will become the dominant supplier — one monopoly will replace another. And when you engage in these activities you get a different set of Valley values: the values of customer exploitation.'"

45 of 244 comments (clear)

  1. "Customersploitation" by Chrisq · · Score: 4, Insightful

    come on - give me a break.

    1. Re:"Customersploitation" by Quiet_Desperation · · Score: 4, Funny

      Sufferin' succotash, my brain will *only* imagine the word "Customerspliotation" as being spoken by Daffy Duck in a spray of saliva.

  2. Customerspliotation? by sanosuke001 · · Score: 4, Informative

    Customerspliotation? Are you fucking kidding me? Blogosphere was bad enough. Internet, stop making up stupid words.

    --
    -SaNo
    1. Re:Customerspliotation? by idontgno · · Score: 4, Funny

      Oh, it wasn't the Internet (particularly). The portmanteau bastardized blechery in the summary and title here aren't in TFA at all.

      It was just world-famous Slashdot editorial practice at work. They can't rein in dupes, create an unbiased and non-sensationalist headline, or fix actual errors in copy from submitter (or themselves)... but the sure as hell can coin pointless and cringe-inducing neologisms.

      Slashdot editing at its shining best.

      --
      Welcome to the Panopticon. Used to be a prison, now it's your home.
    2. Re:Customerspliotation? by Quiet_Desperation · · Score: 4, Funny

      Or a neoportmanteaulogism.

    3. Re:Customerspliotation? by TapeCutter · · Score: 4, Funny

      portmanteau bastardized

      Is that something one would do with hot grits?

      --
      And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  3. Duh by Anonymous Coward · · Score: 5, Insightful

    The incentive to create a business is to make money. Once your market saturation crosses a tipping point, the only way to further increase profits is to exploit, rather than serve your market. So you engage in monopolization, rent-seeking, and so on.

    This is how business has always worked. This is an entirely predictable outcome of basic human nature. It should not be surprising at all. Nor, for the most part, should it be upsetting. We should simply expect that once the businesses get huge like this, we will have to either break them up or heap some government regulation on them in order to protect ourselves from them. We will *always* have to do this, so, let's get busy.

    1. Re:Duh by Anonymous Coward · · Score: 5, Insightful

      Adapt to what? The fact that you basically own the market? That doesn't make sense.

      You want to extract more profit from a market that almost entirely buys from you already. Spending company resources on busting into brand-new markets is high risk with an unclear potential payoff. Adjusting your offerings such that people must pay more for the same service, or adjusting the law such that it is even more expensive (or illegal) to use alternatives, is far less risky with clearer gains.

      The choice is obvious.

    2. Re:Duh by kheldan · · Score: 2

      Adapt to what?

      "Me and mine first, and fuck everyone else", that's what. Basic animal survival instincts, sans-humanity.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    3. Re:Duh by next_ghost · · Score: 2

      A natural monopoly is limited in its ability to raise prices due to potential and indirect competition. Government monopolies on the other hand...

      Only if a small startup can eat your lunch. Good luck competing with Google without a billion dollars worth of hardware and at least 2 years of web crawling to fill your search database.

    4. Re:Duh by oxdas · · Score: 2

      I think you have it backwards. Monopolies survive in spite of government regulation due to regulatory capture. All profit seeking companies want to become a monopoly because that is the state of highest profitability. Many companies will use whatever means to further their pursuit of monopoly status. This includes using the government to create barriers to entry for competitors or force competitors from the market. If you removed government regulations, it would not change that all companies are trying to increase market share and drive out competitors. Instead, you would get increased predatory actions, many of which are well documented during the end of the 19th and beginning of the 20th centuries in America.

    5. Re:Duh by cpu6502 · · Score: 2

      >>>>>"Me and mine first, and fuck everyone else", that's what. Basic animal survival instincts, sans-humanity.
      >>
      >>just basic libertarian philosophy.

      Nice slam. But libertarians believe in protecting human life and basic human rights (right to speech, expression, ownership, plus a shield against government bureaucrats overruling our freedom of choice). We also believe corporations shouldn't even exist, as they are an artificial creation & protectorate of the government.

      In the libertarian world all companies would be directly-owned proprietorships or partnerships with the manager(s) directly responsible if one of their products blow-up, catch fire, or otherwise harm a customer. No immunity or limited liability or golden parachutes.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    6. Re:Duh by cpu6502 · · Score: 2

      >>>Only if a small startup can eat your [monopoly]

      You mean like Google?
      In the 90s they were the "small startup" you describe, and they faced-off against the mighty monopoly that is Microsoft. The monopoly that had killed-off Atari, Commodore, DR-DOS, OS/2, Netscape. (Let's also include Apple which was not a startup but was definitely small.)

      Now both Google and Apple are whipping MS's butt in the operating system/browser market (Android, iOS, webkit). No monopoly lasts forever not even Microsoft which used to have 90% share, but has now dropped to around 50% overall.

      --
      My AC stalker: " I personally agree with your posts most of the time, but that won't keep me from modding you troll"
    7. Re:Duh by scot4875 · · Score: 2

      You mean like Google?
      In the 90s they were the "small startup" you describe, and they faced-off against the mighty monopoly that is Microsoft.

      How the fuck was Google ever in direct competition with Microsoft before Bing and Android? Microsoft barely had any presence in the web search engine sphere, and Google had basically no presence elsewhere. Even if you count browsers, Microsoft had pretty much ceded that market to anyone who wanted it by not updating IE6 for about 8 years, because nobody making browsers was a threat to their core business anymore.

      You'll also notice that Google didn't start directly encroaching on Microsoft's territory until they themselves were already a multi-billion-dollar behemoth.

      --Jeremy

      --
      Jesus was a liberal
    8. Re:Duh by next_ghost · · Score: 2

      Refresh my memory, how did Google start? Did they immediately have a billion dollars in hardware and years of web crawl data?

      No they started small (at least compared to the existing players), crawled the web for a while and began developing their own search algorithm.

      A startup that does the same thing with a better algorithm will fine people who will use it and they can grow the way Google did if they're better.

      What existing players? Google was the very first company to use automated crawling to build a search database. Before that, every other competitor in the search market was employing an army of low-salary workers to crawl the web by hand! You can build your own datamining empire with nothing but a hundred bucks in your pocket when you're the first one to do it well enough. If you're the second or third, you need billions of dollars from day one and years to even catch up with the competition, even if your solution is much better than the established competitors' "good enough" solution. Remember that the worst enemy of perfection is good enough.

    9. Re:Duh by Tom · · Score: 2

      This is how business has always worked.

      No, it isn't. This is how for most of history, a tiny fraction of business has worked. Lately, that has turned into the primary business philosophy. So much that I fear I have to remind everyone of the other one, that was dominant for most of history: Stable, reliable profits, not increasing profits. When you operate a small family business - the kind that 99.999% of all businesses ever in history have been like - then your incentive is to feed your family and generally earn a living. Growth is nice, but it isn't your primary focus. There was a time when the profit of a company was what mattered. Today, it is the growth rate - and if you have had even basic maths, you know that exponential growth is not sustainable in the long run. Thus, an economic system focussed on growth will do exactly what ours has been doing ever since we left the middle ages: Boom-bust-cycles. Because that is the only way to beat the rules and sustain exponential growth: You need to reset the counter to some much lower value every once in a while.

      The evil part about it is that most businesses (by number of corporations and in many countries still by number of employees) are still working on the "profit" instead of the "growth" model. And they go bust, too.

      --
      Assorted stuff I do sometimes: Lemuria.org
    10. Re:Duh by squizzar · · Score: 2

      I'm fairly certain automated web crawling preceded google. There were manual aggregation sites (like Yahoo), but most others (lycos, altavista, loads more) were just crawling and counting links. Google got market share because it's algorithm cut through all the spam sites that worked out how to get to the top of the list (which wouldn't have happened if there was a genuine manual crawl occurring).

      But I don't disagree that to compete with google now would require an enormous investment. You could develop a far superior algorithm to google, but the chances of you getting a decent market share without huge investment are pretty small

    11. Re:Duh by LunaticTippy · · Score: 2

      There were dozens of prior bot based search engines. The first one I remember was Archie, around 1990. Early 90s players such as Excite, AltaVista, Webcrawler, InfoSeek all predate Google and used scripts to crawl the web. The only major hand-crawler I remember was Yahoo, but I think they used bots before google did, too.

      One thing I remember very clearly was how terrible the search engines all were, though at the time I thought they were amazing. The first time I used Google I couldn't believe how fast it was, and how flexible their search terms were, and the extent of the results.

      --
      Man, you really need that seminar!
    12. Re:Duh by overlordofmu · · Score: 2

      Pardon me, '98 and '94.

    13. Re:Duh by element-o.p. · · Score: 2

      I don't think you understand Libertarian philosophy. Here's a primer for you. HTH!

      In a nutshell, it's "I'll leave you alone; you leave me alone." In practice, there is no way that I can exist without affecting those around me. Therefore, to implement Libertarian philosophy, we have to make some judgments upon when one person's rights trump another's, and that's where the difficulty arises. For example, I am an amateur musician, living on 2 1/2 acres of land. Ideally, if I want to play my electric guitar at 2:00 am with the amp turned up to 11, then I should be able to do so. However, even on 2 1/2 acres of land, I have neighbors who live close enough that my amp at full throttle at 2:00 am would probably keep them awake. Therefore, the city in which I live has enacted a noise ordinance that says I must be mindful of my neighbors' need for rest between 11:00 pm and 6:00 am. That's an infringement of my liberty, but I would argue that such a law is nevertheless a good thing. The point becomes even more obvious when you consider laws about things like murder or theft rather than noise ordinances: sure, laws preventing me from randomly killing someone else restrict my liberty, but -- excepting edge cases like self-defense -- isn't it more important that someone else be allowed to live than I be allowed to kill someone just for the lulz?

      --
      MCSE? No, sir...I don't do Windows. Yes, I am an idealist. What's your point?
    14. Re:Duh by next_ghost · · Score: 3, Interesting

      Google was 1997 and Lycos was 1994. Mod parent down.

      That's the company founding date. Lycos got a web search engine in 1998 when it acquired HotBot. HotBot launched in May 1996. Meanwhile, Google was in development since January 1996 and started first experiments with crawling the web in March 1996. The proof of concept system was working by August 1996. The domain google.com was registered in September 1997 and the company itself was founded a year later.

      And the most important thing: The only other search engine that was using backlinks to rank search results before September 1998 was RankDex. Ever heard of it? Crawler bots were NOT the killer feature of web search engines. Backlink-based ranking was.

  4. Hmm ... sounds familiar. by richg74 · · Score: 5, Interesting

    My first reaction to this article was a wry smile" "I think I've heard this story before." I spent 30+ years working in IT on Wall Street, and saw that industry change from relationship-oriented to a almost complete focus on short-term transactions. ("What have you done for me today?") IN both industries, there is a good deal below the surface that isn't visible, easily or at all, to the customer; that the customer often ends up getting screwed shouldn't really surprise anyone.

    1. Re:Hmm ... sounds familiar. by alen · · Score: 2, Informative

      a customer supplier relationship means that you buy enough crap and send large commissions to the sales guy for simply filling out some paperwork. it only exists until someone starts selling similar products for a lot less and then your PHB starts asking why are we paying $30,000 for a server or whatever when someone else is selling the same for half the price.

        i've seen the same thing except i've noticed a lot of things get commoditized and some are still higher end where a sales person is needed.

      tape libraries for one. IBM, Sun and a few others will sell you a tape library and lock down most of the tape slots to be unlocked by buying special keys. by the time you add up the price of these licenses the total price is beyond ridiculous.

      HP will sell you a decent enough tape library with all slots usable. A LOT cheaper. they all use the same connections and LTO-4/5 tapes except with HP you don't need to pay some ridiculous commission. same with servers and a lot of other gear. its simple enough for the buyer to figure out what to buy or for few CDW sales guys to serve a lot of customers remotely instead of your local reseller coming out with 5 people to sell a tape library

  5. Not likely by geek · · Score: 4, Insightful

    How are the exploited if they are signing up willingly? Trying to negate personal responsibility and play it off on the "evil corporation" is more played out than the buzzwords Davidow uses in his "blog."

    I agree companies take things a bit too far at times but like a wise man once said "It's a crime to let a sucker hang on to his money." I feel no worse for people being "exploited" by these companies than I do the banks that gambled on them.

    1. Re:Not likely by StatureOfLiberty · · Score: 5, Insightful

      "How are the exploited if they are signing up willingly?"

      I agree. But, I would add this.

      We have been busy educating the perfect consumer. One who always sees a want as being a need. One who can't perceive true value. One who cannot weigh risk vs. benefit. One who asks no questions and just forks over the money. Preferably in some recurring revenue fashion.

      We are educating perfect voters too. No analytical skills. Just cheerleaders willing to forward stupid emails and keep up with today's talking points at most. Then pull the straight ticket lever come election day. It is really sad.

    2. Re:Not likely by NotSanguine · · Score: 2

      If you are trying to pick up girls, and they all ask if you have Facebook, and when you say no and ask for the phone number, just never ever give it to you... how long will you stand it, go home, and fap to porn... again? Hm?

      How blind or forever alone are you, that you haven't realized that there isn't really any choice.

      Willingly... as in: You have the choice sign up, or be forever alone.

      If you really think that not having FB is what's keeping you from getting laid...gosh, I just don't know what to say except you're doing it wrong.

      --
      No, no, you're not thinking; you're just being logical. --Niels Bohr
  6. Re:ok, like IBM and others didn't exploit customer by digitalaudiorock · · Score: 2

    I'm not sure that's a good comparison. What you describe is simple competition...supply a cheaper product that gets the job done and get that business. What he's describing is quite different. Actually the use of the term "customer" in this whole context seems a little grey to me. These companies real "customers" are the ones paying for add revenue, not those being exploited.

  7. Not Sustainable by mfh · · Score: 2

    This is why we have internet bubbles. If you try and cheat your way to the top, the people will simply shift away from you. If value is non-existent in a service or product, the people will not buy it (even if it's free). If you keep fooling them, eventually there will be nobody left with money to fool, or the ones you fooled will ignore future false promises. Millions of Facebook users don't realize they are working for Facebook but not being paid, because Facebook earns all it's money based on the information those people provide, freely (including private messages).

    When the negative behavior is revealed to everyone, we tend to just pull the plug. For example, I deleted my Facebook account because of their shady attitude towards privacy. For a while it looked like Facebook would continue to dominate social. But social has become very anti-social; ads, over-stimulus, email nagging... etc.

    THE PROMISE

    I will pull the plug on anything that turns out to be false. Invest in false companies at your peril.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:Not Sustainable by drharris · · Score: 2

      They may be working for Facebook, but there is a return on the work. That return is an electronic social connection service that is fairly unique, albeit mostly because of the current momentum. There *is* value provided by all the employees on the back end of Facebook, even if it does cost the users something other than money- their Privacy. But, you are right on about the bubble shifts. The Internet changes quickly. Facebook is always pushing the extent of which their users will cooperate. They do run the constant risk of abandonment when a suitable competitor arises who at least *appears* to have less conflict with their personal values.

  8. Re:ok, like IBM and others didn't exploit customer by Sique · · Score: 2

    No, PCs caught on, because their computing power and extensability was enough to fulfill a special need centralized systems weren't fit for: Doing your own spreadsheet at your desk, writing something to be edited heavily later, playing some games, combine arbitrary software adapted to your ideas how to work or recreate. The whole notion of "personal computing" was diametral to the centralized IT shop with the big irons serving multiple terminals. PCs weren't eating into IBM's or DEC's revenues. Only when the PC technology was mature enough to make inroad into the server business, the game was changed. But at that time, tens of millions of PCs were already sold.

    --
    .sig: Sique *sigh*
  9. Re:ok, like IBM and others didn't exploit customer by alen · · Score: 3, Insightful

    nobody is forcing you to use facebook, google, twitter or any free internet service. i use them because i get value out of them.

    oh noes, facebook knows i liked the page of some women's perfume my wife likes. its so evil the perfume maker may even send me a custom coupon before my wife's birthday because they will have her info as well.

  10. Define 'exploited' by Picass0 · · Score: 4, Insightful

    Some people at slashdot look at Apple and it's walled garden app store and feel like Apple is creating a trapped audience who can only download what Apple feels is OK.

    And they are right. But some people who want a simple "it just works" device are willing to accept that model and they don't care about concepts like open source.

    I'll extend that to many of IT professionals who have spent years getting the dreaded "my computer is broken" phone calls. They have pointed friends and family in Apple's direction because... it's just works.

    Grandma doesn't build her own kernel. She doesn't see a walled garden. She sees a device that works without throwing a ton of alarming messages at her.

    1. Re:Define 'exploited' by Tom · · Score: 2

      I agree on that.

      Whether you like Apple or not, they have a different business model from Google and Facebook. For Apple, you are the customer. For Google and Facebook, you are the product they sell. That's an important difference.

      --
      Assorted stuff I do sometimes: Lemuria.org
  11. It's computers, so it's completely new! by Guppy06 · · Score: 3, Interesting

    This is in no way similar to, say, my telephone number being sold or traded by businesses to telemarketers.

    This isn't new, and this isn't unique to IT.

  12. Craigslist by SidIncognito · · Score: 5, Interesting

    The more I think about, the more impressed I am by the Craigslist model. There is no constant addition of features just for the sake of appearing to do something or for the sake of growing revenues. That's a service that is truly focused on its users.

  13. Re:ok, like IBM and others didn't exploit customer by alen · · Score: 2

    my father in law is a millionaire and he never uses facebook. in fact he rarely uses the cheapo laptop i bought him. i know other successful people who don't use facebook. some have accounts but never use it, others don't even have an account.

  14. You know what I am going to do about this? by Keyslapper · · Score: 4, Insightful

    "Nothing! Because if I take it to small claims court, it will just drain 8 hours out of my life and you probably won't show up and even if I got the judgment you'd just stiff me anyway; so what I am going to do is piss and moan like an impotent jerk, and then bend over and take it up the tailpipe!"
    -- Fletcher (Jim Carrey) "Liar, Liar"

    Different scenario, same outcome.

  15. Re:ok, like IBM and others didn't exploit customer by jrroche · · Score: 3, Informative

    Nobody forces anyone to go to work, stop at red lights, wear clothes outside, or the like either.

    Actually the police do (other than the going to work part).

    If I want to listen to Spotify or other services, guess what? They use FB for their access.

    Actually they don't. I have Spotify fully disconnected from Facebook.

  16. diff:customer,consumer by Ralph+Spoilsport · · Score: 3, Insightful
    There's a difference between a customer and a consumer, and I think that is what the article is dancing around. There is a political corrolary to this, the difference between a citizen and a tax payer. We can see how this devolution from citizen/customer to consumer/taxpayer has taken place. A customer has a relationship with the provider and has some agency with the provider. A consumer is more infantilised, more of a "feeder", and has less agency. This also feeds the monopolisation trend he discusses - customers are empowered to go elsewhere, consumers, less so. Consumers are happy with whatever gizmos the monopolists provide them, and have a dramatically different set of expectations than a customer does. Citizens are empowered and informed. They may not be correct (in my vision of the world, but, it takes all kinds...) but they are actively involved with their neighbourhoods, communities, localities and nation-states. Taxpayers are not. Taxpayers are consumers of government services and see themselves as alienated from the systems of service provision. And as consumers, they want what all infantilised consumers want:

    Something for nothing.

    Napster simply provided exactly what the consumer had been demanding all along and what was native to the enframing of digital technology itself: copies of data, for free (or nearly free). Something for nothing. A customer would have been much more wary of such a proposition, but consumers are like honey badgers, they don't give a shit.

    So, as interesting a lament as the article is, in fact, it points at large issues it cannot address (customer v. consumer) and also the disappearance of HP and its way of doing business. My wife worked at HP for 25 years, so I have some insight on this as well. The HP way started to collapse in the 1990s and took a BIG hit in 2001 with Carli Fiorina's incompetent reign at HP 1999 - 2006. She and her cohorts dismantled HP and the HP Way part by part, and basically gutted the company. Now it is basically a subsidiary of Compaq, even though it's called HP, most of the important decisions are coming out of Texas, not Palo Alto. I remember hearing back in 2000 how the HP way was under attack and people lamenting the "good old days" at HP. I think the article has a lot of that nostalgia clouding its view.

    How we get out of the infinite regress of infantile consumerism remains to be seen. I am thinking that when oil production goes into a permanent decline after 2017, that's going to evacuate a lot of wealth that was being pissed away on meaningless junk, and people will have to snap to attention and get on the stick or experience enormous suffering. At that point, the ICT industry will evolve customers and relationships. How that will evolve out of the massive monopolisation process from above seems unlikely, so I would think it will have to come from below as consumers empower themselves back into being customers working with companies to get (work/play/etc.) done, and then become citizens who are compassionate and contributing active members of a society instead of taxpayers griping about "the gubmint".

    --
    Shoes for Industry. Shoes for the Dead.
  17. When times get tough.. by kheldan · · Score: 2

    When times get tough, you find out what people are really like. When you're living in times of plenty-for-all, it's easy for people to be kind and generous. The truly good, nice people won't change much, if at all, but the rest? The pretty mask and the kid-gloves come off. Businesses are run by people, and they reflect who those people really are.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  18. Re:ok, like IBM and others didn't exploit customer by mcgrew · · Score: 2

    Huh?? PCs were around before the IBM PC, although they were called "microcomputers" back then. The IBM PC was a hit because IBM designed and manufactured it, and the mantra was "nobody ever got fired for buying IBM". IBM pretty much wiped out every other microcomputer manufacturer except Apple after that, for almost ten years when Compaq cloned IBM's BIOS and produced a faster, more full-featured, cheaper PC that would run all the programs IBM's PC did.

    IBM PCs never locked customers in with support contracts and being the only source for spare parts and upgrades, and in fact there were a whole lot of companies selling memory, hard drives, video cards, etc. for it. These spare parts were always commodities, and as soon as Compaq came along you could put an IBM board into a Compaq and vice-versa with no problem whatever.

    You're confusing their PCs with their mainframes, which do lock customers in with support contracts and being the only source for spare parts and upgrades, but so did every other mainframe maker.

    In short, you're 100% incorrect, kid. Ask your grandpa first next time.

  19. Re:The way of nature. by kheldan · · Score: 3

    In a better world, we're more than just slightly smarter animals. More and more that's all people seem to be, is animals.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  20. You're NOT facebook's "customer" dolt! by tekrat · · Score: 2

    You are a marketable data point. That's all. You're not their customer, or even their consumer. You're their unpaid intern, creating content for their benefit, so that more marketable data-points join the hive-mind.

    --
    If telephones are outlawed, then only outlaws will have telephones.
  21. Wait, google is just about making money? by Nyder · · Score: 2

    while I agree Facebook, Apple, MS and others are just about making money, Google isn't.

    Google has been about making products for people. some have been miss, and others have been a great hit. Sure, they make money from Advertising, yet before them, search engines sucked.

    They made a phone OS that is a big success, yet they aren't charging phone manufactures a tax to use their OS or another phones OS. Can you say the same about MS?

    Look, I might get labled a Google fanboy, but all of the companies listed in this article, they are the only one who seems to actually care about their customers and the products they are working on.

    --
    Be seeing you...
  22. Re:The way of nature. by kheldan · · Score: 2

    Oh for fuck's sake.. I wasn't being nostalgic, damnit, I was being theoretical!

    Humans are capable of some pretty amazing things.. but they're also capable of some of the most senseless, animalistic, disappointing things imaginable. What I was referring to was a theoretical human race that actually rises above the stupid animal they tend to be!

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!