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Targeted TV Ads: Silver Bullet Or Privacy Nightmare?
ericjones12398 writes "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the 'digital marketing age.' Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to 'improve the user experience' by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."
I turned off the cable years ago... anything good on besides Mad Men and Game of Thrones?
[RIAA] says its concern is artists. That's true, in just the sense that a cattle rancher is concerned about its cattle.
It's currently possible to detect this. Right now most media companies don't bother, but if this became more wide spread I can totally see a cat/mouse game of media companies inventing ways of verifying ad delivery, and consumers circumventing them.