Targeted TV Ads: Silver Bullet Or Privacy Nightmare?

ericjones12398 writes "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the 'digital marketing age.' Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to 'improve the user experience' by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."

Comments

How about NO

[Anonymous Coward]

Oh if only there was a way for me to PAY for TV with no commercials, maybe some kind of CABLE.

At least that was the dream, offer me that service, Cable Guy, before you become utterly obsolete, like film roll containers and tape head demagnetizers.

Actually the death of cable may be inevitable, sort of a mass extinction event where only shit actually worth watching appears on a few channels after all the redundant crap dies off.

Adblocking and Neflix

[Das Auge]

You can't -- yet -- adblock television, but Neflix works for now.

December, two years ago, I ditched broadcast TV in favor of Netflix and what I could find online (mostly Hulu). A couple of months later, I caught my young children watching this cool new show they just found on Netflix: Voltron. It brought back memories, so I say down and watched it with them. At one point, the screen darkened. It's the spot where a commercial could've gone, but the video just faded back in and picked up where there story left off. It hit me, there aren't any ads in Netflix shows.

Over the next several months I realized that my children asked less often for toys and other consumer items. Now, a year and a half after switching Netflix, my children only ask for stuff less than a quarter of what they used to do. And what they do ask for are stuff like video games, slingshots, and skateboards.

I realized that cutting them off from the constant bombardment of "Buy! Buy! Buy!" of commercials -- that use psychological tricks -- has short circuited their indoctrination into the cult of consumerism.

Taking commercials out of their lives in one of the best things I've ever done for them (in additional to attentive parenting). I recommend you other parents do the same.

Re:Adblocking and Neflix

[Hyperhaplo]

A friend of mine grew up in some NZ town out back in the middle of nowhere. Spent half his day in "class" (home school) and the other half fishing, wandering the country side and a host of other activities young boys would love to spend their life doing when stuck in the middle of nowhere.

His opinion of TV advertising is that because he was not exposed to it when he was young he is offended by it now and automatically filters out the crap. He sees the ads, but they have no meaning for him, and his brain has switched his eyes off and his brain on.. more than likely to have a good think about his current website work (this is a decade ago).

Having seen various kids of my relatives and friends I think that the less expose the better. Another of my friend has educated his kids to mute the ads :-) No mute = no show. Amazing the difference it makes once they learn the hard way that the TV will be turned off and stay off for one hour after if any ad is allowed to have sound.

Meanwhile, I am more concerned that ads in Australia are blasted at the loudest volume.. which is really disturbing at night. I am waiting for a TV system for which I can set the TV at say 65db and no sound from the TV will exceed that.

Still waiting for these wonderful services you get in America to arrive in Australia..

I'll Watch or Click On Ads

[Greyfox]

If they're something I'm interested in, or remarkably clever. I'm not ever likely to buy insurance from Geiko, but I find their "Possum" commercial hysterical. I might rewind and watch a video game commercial. Once. I probably won't watch that same video game commercial again though. Car commercial? Maybe, but they don't actually advertise the cars I'm interested in. Most of the stuff that I do actually buy, I hear about through word-of-mouth. I've clicked through to Thinkgeek a couple of times from Slashdot. I would probably buy a "laser" if they advertised one of sufficient power (That I could set people on fire with, since doing it with my mind doesn't seem to be working too well.) I don't think I'm really anyone's "target demographic" though. I think I would respond best to adverts for cerebral indie flicks and furry porn. So far, no one seems to be serving those up. Google, get to it!