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It Costs $450 In Marketing To Make Someone Buy a $49 Nokia Lumia

benfrog writes "According to market-share estimations compared to marketing dollars, it costs nearly ten times as much to sell the Windows Phone-based Nokia Lumia as it does to buy one. Other analysts agree with the low sales numbers."

2 of 363 comments (clear)

  1. Changes Windows on it by failedlogic · · Score: 1, Offtopic

    Nokia Lumina includes Windows Phone. It is implied to be version 1.0 since MS marketing did not mention which version is installed on the phone. If its not obvious, MS Marketing will tell you.

    From the headline, each version jump of Windows Phone seems to be worth $49 to the consumer.

    MS should release Windows Phone 9.183673469387755. You know they are going to.

    9.183673469387755 x $49 = $450.

    Assuming a fixed cost of marketing of $450 per phone per consumer for future releases, at MS Phone OS v 9.183673469387755, the phone advertises itself for free.

    I leave it to the reader to determine what will happen after.

  2. Re:Unfortunately, Nokia has no Steve Jobs by Neva · · Score: 1, Offtopic

    Linux smartphones may have been abandoned by the Elop-led Nokia, but a new company called Jolla has hired the devteam and is working on releasing a Meego-phone this year (2012).

    http://mobile.slashdot.org/story/12/07/17/0053229/meego-startup-jolla-signs-phone-deal