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It Costs $450 In Marketing To Make Someone Buy a $49 Nokia Lumia

benfrog writes "According to market-share estimations compared to marketing dollars, it costs nearly ten times as much to sell the Windows Phone-based Nokia Lumia as it does to buy one. Other analysts agree with the low sales numbers."

11 of 363 comments (clear)

  1. Re:Subsidized price by AgNO3 · · Score: 5, Funny

    Stop using logic, reasoning, and a basic understanding of marketing to confuse the issue. This is slashdot.

    --
    OMG Ponies!!! with Glitter!!!! I miss Pink :-(
  2. I've got a better idea. by Anonymous Coward · · Score: 5, Funny

    How about they give me $400 directly and then I'll pay the $49 for the Lumia.

    They've saved $50!

    1. Re:I've got a better idea. by Anonymous Coward · · Score: 5, Funny

      We lose money on every sale, but we'll make up for it in volume!

    2. Re:I've got a better idea. by jd2112 · · Score: 4, Funny

      We lose money on every sale, but we'll make up for it in volume!

      What volume? I think I've only seen a couple of Windows phones outside of a mobile phone store. One was owned by a Microsoft employee and the other 'won' it in a Microsoft developer conference.

      --
      Any insufficiently advanced magic is indistinguishable from technology.
    3. Re:I've got a better idea. by Chuck+Chunder · · Score: 3, Funny

      What volume?

      Wait for the next OS update, I hear they have modified the volume control to go up to 11.

      --
      Boffoonery - downloadable Comedy Benefit for Bletchley Park
  3. Re:Subsidized price by Anonymous Coward · · Score: 5, Funny

    122. If S60+M[ae]e[mG]o strategy was a "burning platform" ... This platform is RADIOACTIVE, ON FIRE, and EXPLODING, bitchez!

    Elop stood on the burning deck, whence all but he had fled.
    The flame that lit Nokia's wreck shone round him o'er the dead.

    Yet horrible and grim he stood, as born to rule the storm;
    A creature of demonic blood, a proud, though troll-like form.

    The flames rolled on – he would not go without his Ballmer's word;
    That Ballmer, in Redmond below, his voice no longer heard.

    He called aloud "Say, Ballmer, say if yet my task is done?"
    He knew not that the stock-price lay yet twice the buyout one.

    (Okay, that last line descended to junior-high love-poem level of suck; I'll quit before it gets worse.)
    Seriously, just how much farther can MS possibly need to ruin Nokia before they buy them out and give Elop his bonus?

  4. Re:Subsidized price by Anonymous Coward · · Score: 5, Funny

    That's fine then, i'll just wait until I can upgrade my Lumia to Windows Phone 8 ...

    Oh, wait ...

  5. Re:Unfortunately, Nokia has no Steve Jobs by kelemvor4 · · Score: 4, Funny

    Uh, Nokia haven't abandoned their other OSs. They're still selling Symbian, dumb and Linux phones.

    Never end a completely uninformed argument with the facts. It's just not nice.

  6. Re:Unfortunately, Nokia has no Steve Jobs by Theophany · · Score: 2, Funny

    Apple, Inc. did not need to "sell" their wares as much as their peers in other companies (like Nokia or RIM, for example)

    RIM are actually selling phones?

  7. Re:Subsidized price by rbrausse · · Score: 3, Funny

    a sane choice, considering typical French beer...

  8. Re:Subsidized price by ignavus · · Score: 4, Funny

    But apart from those 121 negative points, what did you think of it?

    --
    I am anarch of all I survey.