Apple Plans Hearing Aid Social Networking
theodp writes "Apple may have killed off Ping, its attempt at a music social network, but the USPTO on Thursday disclosed that Apple has patent-pending plans for a hearing aid-based social network. So, if Apple's granted patents covering its Social Network for Sharing a Hearing Aid Setting and method of Remotely Updating a Hearing Aid Profile, will it use them to 'go thermonuclear' on Google when the search giant gets around to improving its current offerings for the hard of hearing?"
Why would people share hearing aid settings with others? Isn't this the type of device set by the operator's preferences?
Having a short range communication between hearing aids and external devices has advantages in calibration, but I just don't get the social part.
I knew they had a for after their earbuds made everyone prematurely deaf.
Dear Apple, I paid a bucket of money for my hearing aids - in excess of NZ$7000 - please leave the damn things alone. If I need to tune them with wizzy settings, I will let the professionals who know what they're doing do it. PS. If I want to join a social network for sharing hearing aid settings - I'll join the 'Patents Killed by Prior Art network' on facebook.
I'm sure Apple could come up with an easy interface on the iPhone to quickly adjust, rate and share settings. Maybe even store some info about each person's hearing loss profile to better match people with settings...
Of course, I haven't read the article yet, so this could be redundant.
Language students: Don't try to learn English here. This ain't it.
the problem is accumulated delay. That is the time between presentation of the signal to its final output into the hearing aids' speakers. If only Bluetooth is involved then the delay is bearable, but if it requires another type of signal conversion, ala the Rexton or Bernafon type remote control / convertor then the delay becomes very noticeable and unacceptable. I have the Rexton aids and I can't use them as on stage monitors because of the delay. The real problem is the power consumption of a BT receiver /transmitter in the haring aids- it eats power quick and results in a quick fail when the power drops too low.
My guess is that Apple may have a way to put a power efficient BT device in a hearing aid - I really hope so. I have had a loss for years, have been programming my own aids through four models, and, by and large, most audiologists are way undertrained, especially when it comes to real world, as in live music, fidelity in hearing aids.. And hearing aid companies with the exception of Bernafon, ignore the needs of hard of hearing music lovers and musicians. And I speak from bitter experience.
In the U.S., the many hearing aid brands are manufactured by a tiny number of original equipment manufacturers (OEM) who control patents and technology. The remaining OEM's have bought up smaller competitors and their patent rights. For the most part, hearing aids are sold through branded stores or via distribution to audiologists and hearing specialists. The retail markups are ridiculously high, so that many pay $2,000 - $5,000 or more for a device far simpler in design than most any comparable consumer electronic device. To add even simple improvements (Bluetooth, coatings for moisture resistance, multiple profiles for sound equalization, more sophisticated feedback protection, rechargeable batteries) adds hundreds or thousands to the retail price.
If Apple or other major electronics suppliers can simplify and improve hearing aid technology, then bravo. My state-of-the-art aids are often flummoxed in large public spaces with complicated acoustics. If a crowd-sourced sound pattern would allow me to hear better, you bet I'd take advantage of it. But the real benefit for the long-term might be in standardization of hearing aid interfaces and protocols so that over time prices might come down. The overwhelming majority of hearing impaired people world wide have no access to aids. Apple and others may be able to bring better hearing technology to the masses.
Apple's design concepts revolve around a simple experience for the 80%, and accessibility support for the 20% has historically been a long time in coming. It took 3 years for captioning to arrive on their Apple TV platform, and the iPhone didn't get accessibility features until its third iteration. I can and have recommended Apple products to others, but for this reason I am unable to use them myself.
I cannot think of a worse company to have a lock up on accessibility-related patents :(
I'm in this for the long haul. Of course I'm targeting the 6th graders.
And still, I will bet that it will influence a significant number of current Apple users, who are decent people and would be sick, just sick, if they were made aware of uncool Apple products have become thanks to the execrable behavior of the Apple Corporation.
You are welcome on my lawn.