Apple Plans Hearing Aid Social Networking
theodp writes "Apple may have killed off Ping, its attempt at a music social network, but the USPTO on Thursday disclosed that Apple has patent-pending plans for a hearing aid-based social network. So, if Apple's granted patents covering its Social Network for Sharing a Hearing Aid Setting and method of Remotely Updating a Hearing Aid Profile, will it use them to 'go thermonuclear' on Google when the search giant gets around to improving its current offerings for the hard of hearing?"
Why would people share hearing aid settings with others? Isn't this the type of device set by the operator's preferences?
Having a short range communication between hearing aids and external devices has advantages in calibration, but I just don't get the social part.
I'm sure Apple could come up with an easy interface on the iPhone to quickly adjust, rate and share settings. Maybe even store some info about each person's hearing loss profile to better match people with settings...
Of course, I haven't read the article yet, so this could be redundant.
Language students: Don't try to learn English here. This ain't it.
I've also paid a fortune for my hearing aids, 100% of my own funds because health insurance in the US doesn't cover any hearing-related expenses beyond the most basic testing.
With that in mind, I do NOT want the "professionals" touching my hearing aids. Having watched them repeatedly, I'm certain that I can do a better job--even with Siemens' cripple-ware. In fact, there are a number of hacks I think would be really impressive: The software packages the 4 settings by default in a manner that requires 3x the button-pushes should they be arrayed in simple "loudness order". Or this one: the feedback defaults to a series of beeps: 1 per setting position, 1 beep=1st setting, 2=2nd, etc. There's an option to set the tone to one of 4 different frequencies, so in my first visit, I figured out we should select ever higher tones for the counts. (1=lowest/least, 4=highest/most) The "professional" was so astonished by the usability improvement of this, he was going to apply it to other customers.
Oh, and see what I did there? I just socially-shared a trick that others may find helpful." I know it's a licensed job, they're not idiots, and they do have skills, but they do not wear hearing aids. I cannot stress that last enough, every "professional" I've seen all have perfect hearing. They may understand the physiology better, but they do not understand the electronics, psychoacoustics, or the limitations better than I do.
Run the tests, start up the app, and head out for lunch, I'll take it from here. And you bet your sweet bippy I'm going to publish MY settings, and compare notes with other users. If you don't want to, fine, don't. But I'll pay to get out of the highest walled-garden in the world.
In the U.S., the many hearing aid brands are manufactured by a tiny number of original equipment manufacturers (OEM) who control patents and technology. The remaining OEM's have bought up smaller competitors and their patent rights. For the most part, hearing aids are sold through branded stores or via distribution to audiologists and hearing specialists. The retail markups are ridiculously high, so that many pay $2,000 - $5,000 or more for a device far simpler in design than most any comparable consumer electronic device. To add even simple improvements (Bluetooth, coatings for moisture resistance, multiple profiles for sound equalization, more sophisticated feedback protection, rechargeable batteries) adds hundreds or thousands to the retail price.
If Apple or other major electronics suppliers can simplify and improve hearing aid technology, then bravo. My state-of-the-art aids are often flummoxed in large public spaces with complicated acoustics. If a crowd-sourced sound pattern would allow me to hear better, you bet I'd take advantage of it. But the real benefit for the long-term might be in standardization of hearing aid interfaces and protocols so that over time prices might come down. The overwhelming majority of hearing impaired people world wide have no access to aids. Apple and others may be able to bring better hearing technology to the masses.
Apple's design concepts revolve around a simple experience for the 80%, and accessibility support for the 20% has historically been a long time in coming. It took 3 years for captioning to arrive on their Apple TV platform, and the iPhone didn't get accessibility features until its third iteration. I can and have recommended Apple products to others, but for this reason I am unable to use them myself.
I cannot think of a worse company to have a lock up on accessibility-related patents :(