Company Claims 80% of Facebook Ad Clicks Are From Bots

Posted by ryuzaki0 on Monday July 30, 2012 @10:24AM from the where-are-all-the-people dept.

pitchpipe writes "A start-up company, Limited Run, claims that 80% of its ad clicks on Facebook have been coming from bots and will be deleting their page. Their Facebook page reads: 'Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do ... We built our own analytic software. Here's what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn't on ... The 80% of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs.'"

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Re:If you don't have javascript, you're a bot? by Anonymous Coward · 2012-07-30 10:34 · Score: 0, Redundant

No.
If 80% of your click traffic isn't running javascript, then something is rotten. The general populace isn't running noscript, I guarantee that. The article says about 1%-2% of traffic has javascript disabled. I number anyone in web dev has no trouble believing. 80% means there's something drastically, drastically wrong with the traffic.
Re:Javascript turned off? by Krojack · 2012-07-30 11:10 · Score: 0, Redundant

Then I'm part of the few that has Facebook whitelisted in NoScript and JavaScript disabled by default when I hit the target sites. So It's more like "rare" and not so much "highly unlikely".