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Company Claims 80% of Facebook Ad Clicks Are From Bots

pitchpipe writes "A start-up company, Limited Run, claims that 80% of its ad clicks on Facebook have been coming from bots and will be deleting their page. Their Facebook page reads: 'Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do ... We built our own analytic software. Here's what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn't on ... The 80% of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs.'"

20 of 402 comments (clear)

  1. Yes, but don't call them that by Anonymous Coward · · Score: 4, Funny

    It's rude.

  2. Re:If you don't have javascript, you're a bot? by Anonymous Coward · · Score: 5, Funny

    Why? What are you trying to hide?

  3. Re:If you don't have javascript, you're a bot? by JustOK · · Score: 5, Funny

    Murderer!!!!

    --
    rewriting history since 2109
  4. Re:If you don't have javascript, you're a bot? by Anonymous Coward · · Score: 5, Funny

    Obviously that he's a mass murderer.

  5. Re:If you don't have javascript, you're a bot? by Anonymous Coward · · Score: 5, Funny

    Or vagina?

  6. Re:WTF Apple?!? by Anonymous Coward · · Score: 5, Funny

    LOL. I wasn't going to click until I read your comment.. i saw porno and clicked. you should have been more specific.. its gay porno... not my thing.

  7. Occam's Razor by Sponge+Bath · · Score: 5, Funny

    Maybe the bots are genuinely interested in Mom's Old Fashioned Robot Oil.

  8. When I'm bored... by ebcdic · · Score: 5, Funny

    I google for "whiplash" or "loans" and click on all the ads.

  9. But the IPO by __aaeihw9960 · · Score: 3, Funny

    and subsequent public trading of Facebook are both good ideas, and this company's shares are definitely not overvalued. . . . . .

  10. Re:If you don't have javascript, you're a bot? by godel_56 · · Score: 5, Funny

    Either a bot, or an intelligent user who won't read the adverts. Same result for the advertiser.

    You're saying 80% of Facebook users are that intelligent?

  11. Re:If you don't have javascript, you're a bot? by Trepidity · · Score: 5, Funny

    Upshot: Facebook stock tanks again.

    One more crippling bombshell hit the already beleaguered Facebook community when Limited Run confirmed that Facebook ad effectiveness has dropped yet again, now down to less than 20% legitimate clicks. Coming on the heels of a recent stock crash which plainly indicates that Facebook is losing investors' confidence, this news serves to reinforce what we've known all along. Facebook is collapsing in complete disarray, as fittingly exemplified by failing dead last in the recent Sys Admin comprehensive networking test.

  12. Re:WTF Apple?!? by Anonymous Coward · · Score: 4, Funny

    I believe you mean rickholed.

  13. Re:WTF Apple?!? by pregister · · Score: 4, Funny

    How did you survive the days of goatse?

  14. Re:If you don't have javascript, you're a bot? by zlives · · Score: 5, Funny

    just a murderer... for mass murderer i think the requirement is no FB page at all.

  15. Re:WTF Apple?!? by HarrySquatter · · Score: 4, Funny

    How dare you hold him accountable for his actions!

  16. Re:I'm not surprised. by Anonymous Coward · · Score: 5, Funny

    Shut up, Mark.

  17. Re:If you don't have javascript, you're a bot? by EdIII · · Score: 4, Funny

    This meme isn't doing too well is it? Just keep trying.

    Yeah... vagina isn't doing to well on the Internet....

  18. Re:WTF Apple?!? by Anonymous Coward · · Score: 5, Funny

    Stretching exercises and a huge cork.

  19. Re:If you don't have javascript, you're a bot? by Surt · · Score: 5, Funny

    I think you can have a page, the key is not to use it. I mean, how much 'mass' are you going to achieve if your updates look like:

    Just stopped at the Hillsdale Mall.
    Picked up a Wetzel's Pretzel Dog. Tasty!
    Killed this guy and his kids in the Nordstrom's bathroom.
    Checked out Victoria's secret. Do we really want our children to see the models they display in the window?

    It'll be hard to keep that up long enough to rack up a really good score without getting caught.

    --
    "Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
  20. Re:If you don't have javascript, you're a bot? by geogob · · Score: 5, Funny

    The first thing I did after installing no script, was to white list all the ads... the internet is so bland without them.