The Cost To 'Promote' a Facebook Post: $200 To $500

nonprofiteer writes "There's been talk in recent months of Facebook's 'promoted posts' option. In beta testing, it cost about $5-10 dollars to get more of your friends/fans to see your posts in news feeds. Now that it's live, it's a bit more expensive, at least for those with big followings. On the Forbes Facebook page, the cost ranges from $200 to $500 to get from 50,000 to 250,000 people to see a given post. Another lame attempt at monetization, or will Facebook users actually pony up?" This is what happens when everyone stops using RSS/Atom for syndication.

Comments

Poor marketing investment

[gagol]

Many firms have publicly stated they were pulling from facebook ads because of lack or return on investment and intensive bot clicking.

Re:Poor marketing investment

[betterunixthanunix]

what about people who do what they do for fun rather than profit, like popular bloggers?

Maybe they should not be trying to get their message out on Facebook. We still have an Internet that allows people to run their own system; it is not as though people have to go through Facebook to get to the websites they are trying to view.

Facebook is a big corporation now, and they need to make money -- which means catering to other big corporations. At least they are becoming honest about why they exist (advertising) instead of continuing to pretend that they are on a mission to connect people to their friends. Popular blogs should look into being paid for advertising impressions rather than clicks as well -- it is a much better model.

Writing on the Wall (no pun intended)

[rodrigoandrade]

The writing was on the wall. Everyone saw it coming since FB decided to monetize the site with FB credits, in-app purchases, etc.

Next: for a premium fee, select customers (i.e. advertisers) will be able to publish "stories" (i.e. ads) on everyone's wall, regardless of friendship status.

For a super premium fee, they'll be unblockable.