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The Cost To 'Promote' a Facebook Post: $200 To $500

Posted by Unknown on from the really-expensive-syndication dept.

nonprofiteer writes "There's been talk in recent months of Facebook's 'promoted posts' option. In beta testing, it cost about $5-10 dollars to get more of your friends/fans to see your posts in news feeds. Now that it's live, it's a bit more expensive, at least for those with big followings. On the Forbes Facebook page, the cost ranges from $200 to $500 to get from 50,000 to 250,000 people to see a given post. Another lame attempt at monetization, or will Facebook users actually pony up?" This is what happens when everyone stops using RSS/Atom for syndication.

3 of 117 comments (clear)

  1. Poor marketing investment by gagol · · Score: 5, Insightful

    Many firms have publicly stated they were pulling from facebook ads because of lack or return on investment and intensive bot clicking.

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    1. Re:Poor marketing investment by dav1dc · · Score: 5, Informative

      GM said it best the day before the FaceBook IPO: "FaceBook Ads Don't WORK!"

      http://www.minyanville.com/business-news/markets/articles/facebook-ipo-gm-advertising-pullout-ford/5/16/2012/id/41053

  2. i paid Slashdot $500 by MyLongNickName · · Score: 5, Funny

    To get first post. Perhaps I should have paid more?

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