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Why the Tablet Market is Really the iPad Market
Hugh Pickens writes writes "James Kendrick writes that after Apple introduced the iPad, companies shifted gears to go after this undiscovered new tablet market but in spite of the number of players in tablets, no company has discovered the magic bullet to knock the iPad off the top of the tablet heap. 'What's happening to the 7-inch tablet market is what happened to the PC market several times. Big name desktop PC OEMs, realizing that consumers didn't care about megahertz and megabytes — yes, that long ago — turned to a price war in order to keep sales buoyant,' writes Adrian Kingsley-Hughes. 'Price becomes the differentiating factor, and this in turns competition into a race to the bottom.' Historically, when a race to the bottom is dictated by the market, it's more a sign of a lack of a market in general. If enough buyers aren't willing to pay enough for a product to make producers a profit, the market is just not sufficient. Price is a metric that most people know and understand because it's nowhere as ethereal or complicated as CPU power or screen resolution. Given a $199 tablet next to another for $299, the $100 difference in the price tag will catch the eye before anything else. But if price is such an important metric, why is the iPad — with its premium price tag — so popular? Simple, it was the first tablet to go mass market, and cumulative sales of around 85 million gives the iPad credibility in the eye on potential buyers. 'So the problem with the Kindle Fire — and the Nexus 7 — is the same problem that's plagued the PC industry. Deep and extreme price cuts give the makers no wriggle room to innovate,' writes Kingsley-Hughes. 'By driving prices down to this level so rapidly, both Amazon and Google have irrevocably harmed the tablet market by creating unrealistic price expectations.'"
Others have estimated that the iPad costs around $375 to make, and sells for $729. That's a wee bit more than 20%.
So either Apple is committing massive fraud by not reporting more than half their profits, the manufacturing cost estimates are bull, or there are a few things you have to do to design, build and market a tablet other than build it.
If the extra costs are around 30% per device then Google IS going to have to subsidize the Nexus 7. If the extra costs are actually fixed in dollars, in whole or in part, then Google is going to have to subsidize the Nexus 7 even more.
It seems very likely that Google is subsidizing the Nexus 7 since it's similar to the Fire, at the same price point, and the Fire is almost certainly subsidized.
How can Android look like a cheap copy of the iOS experience when Android is infinitely more customizable and feature-filled than iProducts?
Oh, I don't know... Little things like the friggin' Android Market not working on 2.x era devices with large displays (1024 vertical) without rotating the device to landscape and back again, because until the screen filled up with options (which would never happen in portrait mode), you couldn't flip to the next 'page' of results... Little fit-and-finish things like that let you know Google didn't pump nearly as much time and effort into QA as Apple did.
The iOS experience is unflaggingly smooth and responsive, and the apps, as a general rule, look better (higher level of "fit and finish"). For instance, compare GoodReader with ezPDF or anything else in the Android ecosystem...
Let's not beat around the bush here. iOS offers a very watered-down featureset so non-tech saavy people don't have trouble with it. That's fine for people like you, but I wouldn't ever call Android a copy of iOS in any way when Android simply does more than iOS does.
Filesystems. I hate the way iOS blocks applications from accessing each other's files (it's up to each app developer to 'announce' (via the API) what files it can accept, and equally up to the other apps to support the 'Open in...' functionality), but, I get it. Android, I hate the way files are scattered everywhere, with no rhyme or reason (I know there are (now?) guidelines, but they're not enforced, and often when apps *cough*dropbox*cough* try to be(come) 'good citizens,' it breaks functionality others relied on). I have some apps that refuse to see the non-standard SD card mount point on the rooted PRS-T1 (/extsd instead of /sdcard, which Sony inexplicably uses to refer to a portion of the built-in flash), or to see any files not on an SD card even if the device has gigabytes of built-in storage...
Six of one, half-dozen of the other. iOS is like a gated community, Android is more like Bartertown. Both can be a PITA to deal with, for different reasons. But since I'm using a tablet to actually Get Things Done, I'd rather have the smooth, predictable, curated experience of an iOS device than the essentially lawless "hope this is gonna work!" chaos of the current Android ecosystem.
But just because the Android stack is more 'open' doesn't mean it's more 'innovative,' so my original question stands. In what way(s) can Android be described as 'innovative'?
geek. lawyer.
I don't really think the issue with the Android tablets is what they do. It's that (to the average user) they just don't seem as nice. They displays aren't as sharp, for one thing. I don't think screen resolution is "etherial" as the summary says. I think people look at an ipad on display in a store next to another tablet, and the ipad looks nicer.
Becuase ipad has set the standard and the others seem just a touch less "nice", you end up with this idea consumers get in their heads that iPad is the standard, and the others are knock-offs or generics. It's not ipads versus the other tablets, it's ipads versus tablets.
Have you considered the possibility that this guy's app is poorly coded? You only have to go down the first few reviews before you find ones complaining about the latency. The app right now is $2.53 so I downloaded it and tested it out. Sure enough there is a pronounced delay between touching the screen and hearing the sound. 1/5 of a second sounds about right on my Motorola Xoom. I got a refund within the 15 minutes and decided for reference to try out a random highly rated piano keyboard app. The latency on the piano app was significanly less than on WaveSynth. I don't know what your guys problem is but blaming his failings on Android when other developers seem to be able to handle the job is a bit weak.
The soylentnews experiment has been a dismal failure.
Us Linux folks have been waiting 10 years for this. The day that Microsoft started eating the OEM's lunch. At some point they will have to compete against Microsoft. Since Microsoft gets Windows for "free" the only way to match the price point on the hardware will be to load an OS that costs them less than Windows.
With the Windows 8 App store it looks like Valve has figured out they had better have an exit strategy for leaving the Windows PC Market. Hopefully the OEMs like Dell, HP and Lenovo will figure this out soon as well.
vi +
Yep, we've been loading Novo 7 Tornados with manuals, training PDFs, OHS links, etc and handing them out to trainees and customers.
At $75 each, they're cheaper than printed manuals and far more likely to be carried and used. The have 1GHz processors, 1GB RAM, 8GB storage, and Android 4.03...
"I've got more toys than Teruhisa Kitahara."
As an actual software developer with over a decade of actual "work" experience, I can tell you that the best specs in the world don't mean shit if the platform you are running on is not optimized to run on the hardware and if the API for third party developer does not give you access to all of that power.
Optimization is extremely important on mobile platforms where battery life is a limited quantity and the end user expect to run unplugged for an extended period of time.
The reason why iOS on the tablet is so popular is that Apple developed a unique set of controls for the iPad form factor from the first release of the iPad OS and they also provided an easy way to have "universal" apps that target both phones and tablets.
The other major reasons are the power of the API and Apple's promotion of paid apps. At first, Google did not give a rat's arse about whether developers could make money on Android because Google is an advertising company at heart. They view the users as the "product" that they sell to advertisers. They really don't care about you at all unless if they see you start leaving their platform. Privacy is seen as a nuisance at Google which gets in the way of making money for them.
In a nutshell, users of Android devices and developers are seen as a means to an end rather than customers and partners.
Jesus was a compassionate social conservative who called individuals to sin no more.
Ok, I really don't like advocation for apple inc but:
Is the nexus7 a shell of glass and aluminium? No. That is one of the problems I have had with
Android tablets. They are too plasticky, usually after a few weeks use they look far worse than
they begun with and from day one you get a hint of a device made to accounts, not to specs.
The apple device is perceived as a better device because in every perceptional level it is a
better device; not because it was there first.
-- no sig today
Yep, synthetic composites can produce better structural properties than their pure metal counterparts. Still that doesn't mean that companies are actually using the better components. Also of note here is that better tensile/compressive strength doesn't help you if you actually want a deforming device so all the aforementioned composites are invalid as far as the deformability claims go since they would deform worse than Aluminium.
Also of note is that the point in doing material research for some projects is to create a better product while for most projects it just is to make components cheaper.
I had done some research on the quality of the plastics going into laptop cases in early 2004 and found that among all the made to price devices only the Sony Vaio line had some quality concerns in their compound design reciepes and if you look at laptops from that era the only thing you will see is a faded mess. Seriously the only plastic device I have seen fade nicely is the Nokia N9 and on that one the test is still going.
-- no sig today