The Strange Nature of the Nigerian App Market
zacharye writes "With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple's list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen 'Message Bible' was launched globally in December 2009 at almost the same time as 'Angry Birds.' While the raging avians achieved greater global success, 'Message Bible' was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn't even crack the top 600 at its peak."
None conned so easily as the con man, they say.
That I'm right, and you don't like it, doesn't mean I'm a troll.
Dear sir,
I write to you because you are a decent person, and I need your help. My father was the minister of agriculture before the civil war broke out. In the civil war, jihadists where after the money my father had secured for building a dam. This money...
rm -rf --no-preserve-root /
As Africa's most populous country, it's got millions of mobile subscribers. This is one prime market that's often overlooked as the West focuses on the BRIC markets...
You're talking about a country with a per capita income of only $2,600. Clearly only the top 1% buy these phones and thus the expensive apps.
How do I know this article isn't a Nigerian scam? I aint clickin' on that link, no sir I aint.
Forward! -- Emperor Norton, 2012
"9 out of the 10 highest-grossing iPhone apps in America are free."
it's clear that americans go for nigerian scams easier than nigerians who like to pay up front.
world was created 5 seconds before this post as it is.
It's also interesting to see how Africa in general seems to be steadily rising towards a more developed continent. China too is making investments there, and Renault recently launched the continent's largest automotive factory.
With all that interest in the make-believe of religions, it's no wonder the country is filled with make-believe princes with make-believe fortunes needing help...
"For every complex problem, there is a solution that is simple, neat, and wrong." -- H.L. Mencken (1880-1956) --
1. Buy the dealers app or in-app purchase of insanely priced virtual wares
2. Display as proof
3. Recieve drugs
This market needs better control!
The apps are being paid for with stolen credit cards.
As another commenter said the average income is $2600
Angry Birds - Jihad Suicide Bomber Edition! I smell a mega-smash hit in Nigeria!
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40% of population are Christian and 50% muslin. No surprises as to the fervor of their faith.
Would that be 'The Message' bible? That piece of crap doesn't even deserve to be called a 'translation.' I'm an atheist, and even I find it offensive that someone had so little respect for the historical text as to produce The Message. Some people try to defend it by calling it a 'paraphrase' instead, but that is simply excusing the terrible inaccuracies and even entire verses outright rewritten.
What, like Farmville, Oil Tycoon, Poacher Paradise, Sim 419, and Love(...Not) Connection?
"Bible and Quran apps are a major feature of the Nigerian mobile content market."
Worst casual games ever.
Easy access to the Bible? You don't want people reading that thing. They'll start to see how wacky it is.
And all three apps feature about the same kind of content.
As in, if you lived in Nazi Germany and didn't have a copy of Mein Kampf displayed prominently in the drawing room, pretty soon you would have no status?
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
Sorry, you don't have to travel to the tiers monde to find ignorant and desperately self-deluding people. Just look at the churchgoing percentage in the USA versus Western Europe. (And just look, for that matter, at gamblers, especially the ones in hedge funds and banks).
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
Why do we keep seeing iBGR stories on the front page? They struggle mightily to be relevant to the tech world, but fail.
And people actually download this shit for $100 or whatever amount from sand niggers in nigeria that are well known for all kinds of scams? Talk about fucking gullable.
Religious apps are popular in highly religious country.