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The Strange Nature of the Nigerian App Market

Posted by samzenpus on from the this-app-may-come-as-a-surprise-to-you dept.

zacharye writes "With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple's list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen 'Message Bible' was launched globally in December 2009 at almost the same time as 'Angry Birds.' While the raging avians achieved greater global success, 'Message Bible' was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn't even crack the top 600 at its peak."

3 of 110 comments (clear)

  1. No surprise there by Wizard052 · · Score: 5, Informative

    As Africa's most populous country, it's got millions of mobile subscribers. This is one prime market that's often overlooked as the West focuses on the BRIC markets...

    1. Re:No surprise there by William+Robinson · · Score: 5, Informative

      Just checked and surprised to see India has 929 million mobile subscribers. That is huge market.

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      hilarious
  2. Aint no fool by Penurious+Penguin · · Score: 5, Funny

    How do I know this article isn't a Nigerian scam? I aint clickin' on that link, no sir I aint.

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    Forward! -- Emperor Norton, 2012