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The Strange Nature of the Nigerian App Market

zacharye writes "With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple's list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen 'Message Bible' was launched globally in December 2009 at almost the same time as 'Angry Birds.' While the raging avians achieved greater global success, 'Message Bible' was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn't even crack the top 600 at its peak."

27 of 110 comments (clear)

  1. 419 Scam? by ApplePy · · Score: 3, Insightful

    None conned so easily as the con man, they say.

    --
    That I'm right, and you don't like it, doesn't mean I'm a troll.
    1. Re:419 Scam? by Hazel+Bergeron · · Score: 2, Troll

      Before C20, I'd agree.

      Today, there is no greater con than capitalism.

      Which is why anyone feels the need for an iPhone and its apps at all.

    2. Re:419 Scam? by icebraining · · Score: 3, Insightful

      Nope. Religion stills takes the cake.

      When it comes to bullshit, big-time, major league bullshit, you have to stand in awe of the all-time champion of false promises and exaggerated claims, religion. No contest. No contest. Religion. Religion easily has the greatest bullshit story ever told. Think about it. Religion has actually convinced people that there's an invisible man living in the sky who watches everything you do, every minute of every day. And the invisible man has a special list of ten things he does not want you to do. And if you do any of these ten things, he has a special place, full of fire and smoke and burning and torture and anguish, where he will send you to live and suffer and burn and choke and scream and cry forever and ever 'til the end of time!

      But He loves you. He loves you, and He needs money! He always needs money! He's all-powerful, all-perfect, all-knowing, and all-wise, somehow just can't handle money! Religion takes in billions of dollars, they pay no taxes, and they always need a little more. Now, you talk about a good bullshit story. Holy Shit!

      http://www.godlessgeeks.com/LINKS/Carlin_on_religion.htm

    3. Re:419 Scam? by icebraining · · Score: 4, Informative

      I (and Carlin) said Religion, not the Bible. If you think that churches are teaching the Bible, you're sorely mistaken.

      More than four-in-ten Catholics in the United States (45%) do not know that their church teaches that the bread and wine used in Communion do not merely symbolize but actually become the body and blood of Christ. About half of Protestants (53%) cannot correctly identify Martin Luther as the person whose writings and actions inspired the Protestant Reformation, which made their religion a separate branch of Christianity. Roughly four-in-ten Jews (43%) do not recognize that Maimonides, one of the most venerated rabbis in history, was Jewish.

      http://www.npr.org/blogs/thetwo-way/2010/09/28/130191248/atheists-and-agnostics-know-more-about-bible-than-religious

    4. Re:419 Scam? by donscarletti · · Score: 2

      Martin Luther is not mentioned in the bible. Nor is Augustine of Hippo, Jan Hus, John Calvin, Karl Barth for that matter. Maimonides was not mentioned in the Tanakh or Talemud.

      What is your point exactly? Are you trying to point out that Atheists don't understand the concept of "sola scriptura" or what?

      --
      When Argumentum ad Hominem falls short, try Argumentum ad Matrem
    5. Re:419 Scam? by bigtrike · · Score: 2

      Wouldn't that only apply to sects that believe in sola scriptura? I've only been educated in one of the religions mentioned, and the basic education had to do a lot more with tradition, ritual, and culture more than purely biblical studies.

    6. Re:419 Scam? by alexgieg · · Score: 3, Informative

      And if you do any of these ten things, he has a special place, full of fire and smoke and burning and torture and anguish, where he will send you to live and suffer and burn and choke and scream and cry forever and ever 'til the end of time!

      Actually, the Christian Hell is the Greek Hades, in which the Greek religion said everyone went no matter what. You had some slight better places within Hades for good people, such as the Elysium Fields, but it was commonly accepted that going to anywhere in Hades wasn't good, and that staying alive was way better, thank you very much. (Olympus, by the way, was the realm of the gods and demigods, not of dead humans.) So, early Christian apologetics at the time went more or less like this:

      Christian: "Hey, bro! Do you have a minute?"
      Greek: "Yeah, sure. What is it?"
      Christian: "I'd like to talk to you about a hot new Eastern religion I follow. But before, please tell me: where do you go after you're die?"
      Greek: "Well, to Hades. Everyone knows that."
      Christian: "And what if I told you you can actually go to Olympus instead?"
      Greek: "What? How come!? That's unpossible!!!11!1!!!"
      Christian: "Ah, but it's very possible! Let me tell you about this god of mine..."

      PS.: By the way, the Christians don't think certain specific things lead to Hell/Hades. Keeping in line with the Greek religion, it's all of them. Do anything or nothing at all, and you go to Hades anyway. It's merely the standard human afterlife, no strings attached. Heaven/Olympus is an optional alternative.

      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
    7. Re:419 Scam? by icebraining · · Score: 3

      You're confusing the Christian doctrine to what Christians believe. I can tell you that they're extremely different for the most part.

  2. No surprise there by Wizard052 · · Score: 5, Informative

    As Africa's most populous country, it's got millions of mobile subscribers. This is one prime market that's often overlooked as the West focuses on the BRIC markets...

    1. Re:No surprise there by William+Robinson · · Score: 5, Informative

      Just checked and surprised to see India has 929 million mobile subscribers. That is huge market.

    2. Re:No surprise there by Sqr(twg) · · Score: 4, Interesting

      And with a GDP per capita of approximately USD 2 600 (a twentieth of the US) very few of those can afford to pay for apps. The fact that the “CFA Exam Audio Series: Level II 2013 priced at $100 placed #3 gives a hint as to how many Nigerians are buying apps.

  3. Elitism by mr100percent · · Score: 3, Interesting

    You're talking about a country with a per capita income of only $2,600. Clearly only the top 1% buy these phones and thus the expensive apps.

    1. Re:Elitism by loosescrews · · Score: 3, Interesting

      $2,600 of reported income.

    2. Re:Elitism by Anne+Thwacks · · Score: 3, Interesting
      I can speak for Nigeria - it has very few landlines, and most of those don't work. Many Nigerians have relatives in Europe who send their old phone to them when the contract expires (American phones are, of course, even more useless outside America than inside).

      The income distribution in Nigeria is radically different from Europe or America, and a great many Nigerians are outside the monetary economy, and quite a few are reasonably well off, In any case, no one in Nigeria believes statistical data, especially if it originates with the private sector or the government, or anyone else.

      --
      Sent from my ASR33 using ASCII
  4. Aint no fool by Penurious+Penguin · · Score: 5, Funny

    How do I know this article isn't a Nigerian scam? I aint clickin' on that link, no sir I aint.

    --
    Forward! -- Emperor Norton, 2012
  5. 9 out of the 10 highest-grossing iPhone apps in Am by gl4ss · · Score: 3, Insightful

    "9 out of the 10 highest-grossing iPhone apps in America are free."

    it's clear that americans go for nigerian scams easier than nigerians who like to pay up front.

    --
    world was created 5 seconds before this post as it is.
  6. Africa by jones_supa · · Score: 2

    It's also interesting to see how Africa in general seems to be steadily rising towards a more developed continent. China too is making investments there, and Renault recently launched the continent's largest automotive factory.

    1. Re:Africa by quenda · · Score: 4, Funny

      It's also interesting to see how Africa in general seems to be steadily rising towards a more developed continent.

      Surely you must be talking about plate tectonics there.

    2. Re:Africa by Adam+Jorgensen · · Score: 3, Informative

      Nope, we're basically still being raided for raw resources by the rest of the world.

  7. Drugs? by KreAture · · Score: 2

    1. Buy the dealers app or in-app purchase of insanely priced virtual wares
    2. Display as proof
    3. Recieve drugs

    This market needs better control!

  8. Faith of Nigeria by Anonymous Coward · · Score: 3, Interesting

    40% of population are Christian and 50% muslin. No surprises as to the fervor of their faith.

    1. Re:Faith of Nigeria by pr0nbot · · Score: 4, Funny

      Those non-Christians aren't going to last long in hell... https://en.wikipedia.org/wiki/Muslin

    2. Re:Faith of Nigeria by echucker · · Score: 2

      Hmm, some folks might cotton on to those numbers not matching the fabric of the religious structure there.

  9. subject by Legion303 · · Score: 3, Funny

    "Bible and Quran apps are a major feature of the Nigerian mobile content market."

    Worst casual games ever.

  10. Re:Message bible? by Anonymous Coward · · Score: 4, Interesting

    That is not correct, though that's a common misconception. The Council of Nicaea did not address the question of which books would be included in the Biblical canon. Rather, it concerned the nature of the relationship between God the Father and his son Jesus--it was a dispute between the followers of Athanasius who finally won out, who asserted that they were different persons, and the followers of Arius, who believed that God and the Son were separate entities. It was, of course, a political struggle, and that particular council was not the final word on the matter. There were messy struggles between the two factions (and several others that cropped up over the years) until the Emperor Theodosius I settled the question essentially by fiat near the end of the 4th century. (It was officially settled by council--but strangely enough, the results of the later councils always seemed to match the theological opinion of the reigning Augustus.)

    The books that were taken to be part of the canon were largely settled somewhat earlier by consensus between the "orthodox" Christians--the ones that finally won out. Groups of Christians that disagreed were disenfranchised and exiled before the Council of Nicaea, as a result of the legal battles that ensued after the Edict of Milan legalized Christianity. At that time, the courts had to settle which groups were the actual Christians, and thus officially tolerated, and which were the churches of the false Christians that did not fall under the Edict's orders to restore seized property.

    There were no Ecumenical Councils that took a position on the canon until the Council of Trent asserted the canonicity of the so-called "deuterocanonical" books--books in the Old Testament which the new Protestants rejected. The Protestants, of course, continued to reject those books, and so most Protestant Bibles fail to include books like Tobit and 1 and 2 Maccabees.

  11. What a major blow to religion by MisterPuddles · · Score: 2

    Easy access to the Bible? You don't want people reading that thing. They'll start to see how wacky it is.

    1. Re:What a major blow to religion by ericloewe · · Score: 2

      Judging by Mein Kampf, universal access to a book does not mean it is universally read beyond the first few pages. The book (or app) becomes a sort of status symbol, while its true purpose is mostly ignored.