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Microsoft Unveils First New Company Logo In 25 Years

Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."

33 of 378 comments (clear)

  1. poor by Anonymous Coward · · Score: 5, Funny

    there is no dollar sign in there.

    1. Re:poor by sapgau · · Score: 4, Funny

      Or done in Paint.

    2. Re:poor by arth1 · · Score: 3, Funny

      My thoughts go to Ludo, which also uses less vibrant versions of RGBY, just like Microsoft does.

      But what I thought the most funny was how the logo doesn't work well with jpeg. Look at the two version of the logo on the pcpro page linked to, and there's horribly visible jpeg artifacts on the logo. This is a well-known problem when trying to use right angles between differently colored fields.
      Of course, png would work better, but so many web sites still use jpg even for logos that Microsoft might face a small problem here.

    3. Re:poor by Anonymous Coward · · Score: 5, Funny

      Actually, there was a glitch in the organization: developers ended up designing the logo and designers ended up developing Windows 8.

  2. Looks like Metro tiles by GameboyRMH · · Score: 5, Funny

    Next best thing to putting Clippy in there, I guess.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
    1. Re:Looks like Metro tiles by overmoderated · · Score: 5, Funny

      Paint is such a nice program.

    2. Re:Looks like Metro tiles by Vanderhoth · · Score: 4, Funny

      You're right, and it's obviously not a coincidence. I for one, welcome our new Windows 8 Style UI Overlords!

      FTFY

    3. Re:Looks like Metro tiles by infodragon · · Score: 5, Funny

      “People liked NASCAR because the constant crashes made it exciting, and this gave me an idea...”
                  -- Bill Gates on Microsoft Windows

      Another brilliant idea, change the look of your brand as the exciting crash of the company begins.

      For those of you not able to tell, this is my terrible attempt at humor.

      --
      If at first you don't succeed, skydiving is not for you.
    4. Re:Looks like Metro tiles by Anonymous Coward · · Score: 4, Funny

      Next best thing to putting Clippy in there, I guess.

      "No, wait, this one goes to the mouth..."
      - some Win8 UX designer who thinks Win8 is an upgrayedd.

      (Personally, I'm not sure.)

    5. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      They had to change because Apply has the property rights for round corners...

    6. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      "People liked NASCAR because the constant crashes made it exciting, and this gave me an idea..."
                              -- Bill Gates on Microsoft Windows

      "You Can't Believe Most of the Quotes You Read On the Internet"
                  -- Abraham Lincoln

    7. Re:Looks like Metro tiles by omnichad · · Score: 4, Funny

      I prefer "The UI formerly known as Metro"

  3. Either Microsoft stole it from this guy by Spy+Handler · · Score: 5, Funny
    1. Re:Either Microsoft stole it from this guy by Bill+Dimm · · Score: 5, Funny

      Hey, rounded corners make all the difference. You should know that by now.

    2. Re:Either Microsoft stole it from this guy by GameboyRMH · · Score: 4, Funny

      Maybe they rolled out this new logo because the old Windows logo had rectangles with curved sides in it. And curved sides are just rounded corners for the straight parts!

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    3. Re:Either Microsoft stole it from this guy by Zordak · · Score: 4, Funny

      And curved sides are just rounded corners for the straight parts!

      What's really screwed up is that this is not the most nonsensical statement on Slashdot. It's probably not even the most nonsensical thing I've personally seen on Slashdot today.

      --

      Today's Sesame Street was brought to you by the number e.
  4. One of the linked story's comments was right by 93+Escort+Wagon · · Score: 4, Funny

    It really does look like the image used on a Quatro can: http://www.canmuseum.com/Staging/Images/Cans/22681.jpg

    --
    #DeleteChrome
  5. What I see... by Gertlex · · Score: 4, Funny

    So is the average user going to think that the logo is the app for the game Simon? Artistic brilliance, aye! Should make that playable while computer boots...

  6. zZZ by monstercoo · · Score: 1, Funny

    *crickets*

  7. Ligature by nxcho · · Score: 3, Funny

    The ft ligature looks a bit like its standing out. Like they want their name to be stressed MicrosoFT and you get spit all over your screen.

    --
    When asked why, the answer is almost always: "It's 2014".
  8. Love the current comments on that page by BorgAssimilator · · Score: 4, Funny

    "It must have took around 5 minutes in paint to come up with that design..."

    "I can't help but think of windows 3.11 for some reason."

    "Does my monitor need calibrating again, or do those four colours in the panes look curiously sickly?"

    --
    "Intelligence has nothing to do with politics!"
    -Londo Mollari
  9. ... and made with MS Paint by schwep · · Score: 5, Funny

    Really? This looks like the last thing you drew before you thought, "I should try out the circle brush."

  10. How much did that actually cost? by MonkeyPaw · · Score: 3, Funny

    Four squares and some basic typeset.

    I can't even imagine how much they actually paid for this with all the different designs submitted, numerous meetings going over designs, tweaks to it.

    I can imagine the comments in the meeting though.

    "Yeah Bob. What we're looking for is something that says simple and not over thought. Go back and try AGAIN."

    --
    My studio - www.graylands.ca
  11. Re:Stop laughing by Jeng · · Score: 5, Funny

    This is Microsoft you are talking about here.

    This was designed by multiple committees each of which would only support their own design.

    After 3 months of deliberations Balmer sat in on a committee meeting and determined the winner by lining up the different executives that ran each committee and then started throwing chairs at them. The last one standing won.

    --
    Don't know something? Look it up. Still don't know? Then ask.
  12. Logo is fine, font is wrong. by Erikderzweite · · Score: 4, Funny

    Given the latest developments, the font should've been MS Comic Sans.

  13. Logo for Microsoft, not MS by tepples · · Score: 5, Funny

    there is no dollar sign in there.

    Of course there isn't. The logotype part is "Microsoft", not "MS". The dollar sign, an homage to Microsoft's roots as a BASIC interpreter publisher, comes in only when you abbreviate it as M$.

    10 M$ = "Microsoft"
    20 PRINT M$;" is a monopolist"

    1. Re:Logo for Microsoft, not MS by operagost · · Score: 5, Funny

      No, no! You have to save that change for later. You change the GOTO 10 to GOTO 20 and release it in the new version as a "performance enhancement".

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
  14. Re:Stop laughing by mooingyak · · Score: 4, Funny

    have. It's "must HAVE". "of" makes no sense.

    The best response of that nature that I've seen read something like "Do you of any idea how annoying that is?"

    --
    William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  15. Sweet Jesus by Quiet_Desperation · · Score: 4, Funny

    That thing is so bad the f is molesting the t out of sheer despair.

  16. Re:Better Article by sam_paris · · Score: 5, Funny

    Call me crazy but I think this is really a case of "different strokes for different folks." And in general it seems that anything Microsoft does gets criticized at Slashdot. I mean. I've been a member here since 2006 and lurked long before then and I don't recall many instances of people praising anything they've done, so this comment is very unsurprising.

    That said, I actually like this logo (yes, feel free to mod me +funny). I think that simple and flat shading evokes modernity and that trying to be fancy and use gradients or otherwise trying to make things pop-out or use 3D-ish looking elements is on its way out.

    As far as boring goes, we are talking about a large software company that makes most it's money of licensing software for big business, it's not a games studio or a high-octane energy drink company, the logo was never going to be neon green with a lightning flash. I wouldn't call Apple, Google, or Facebook's logos exciting either, they are functional. These companies live or die based on their products, not their logos.

  17. cubism by Anonymous Coward · · Score: 2, Funny

    It looks like a cubist version of the rainbow Apple logo.

  18. Re:Oh my God! by LoP_XTC · · Score: 3, Funny

    The video linked in the Technet announcement is interesting:

    blue: Windows
    red: Office
    green: XBOX
    yellow: ???

    Maybe Microsoft is planning a new product line ... (if yellow was Server or dev tools there would be no reason not to include it in the video)

    Hmm I would have thought ...

    Blue - Windows (For BSOD)
    Red - XBox (For RROD)
    Yellow - ASP/.NET (Yellow screen of death)
    Green - ... Okay stuck on this one.

    Aaron

    --
    "Curiouser and Curiouser...." -Alice
  19. Yes there is... by SuperKendall · · Score: 5, Funny

    there is no dollar sign in there.

    If you watch the video introducing the logo, you'll note that three of the colors represent broad categories of Microsoft - Blue is Windows, Red is Office, and Green is XBox.

    So what's the color remaining they didn't provide an explicit mapping for in the video?

    Gold.

    Well played, Microsoft.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley