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Microsoft Unveils First New Company Logo In 25 Years
Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."
Apparently this is the "less is more" philosophy... but at the same time, it is plain and unimaginative. Isn't it bad for a company that aims to prove that they can reinvent themselves?
Looks very Metro. (Tha'ts not a compliment)
There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
Either that or they could get rid of Ballmer!
Hey, shut up! Don't give them any ideas! I'm personally enjoying watching this trainwreck unfold.
Bah. Pentagram made a Windows 8 logo. Look at the one on their own homepage by Paula Scher, their lead designer and goddess in the design world -- monochrome, baby blue, sans serif font, angled rectangles. That looked modern.
Logos are supposed to look simple, they're symbols; and should be easily recognizable and (ideally) capable of being used in black and white. Anyone who's taken a semester of graphic design classes could tell you that much.
And don't say companies don't live or die based on their logos: Brand identity is what separates Pepsi from Coke. I won't get into the research and market data that says how important this is, but it is and you're making a huge mistake to think otherwise.
#fuckbeta #iamslashdot #dicemustdie
Damn, there's some awful optical illusions going on there... Gray dot in the middle, faint lines of off colors equidistant from the white separator bars in each of the color boxes.
Maybe it's just the poor quality of JPG?
Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
One of the interesting things about this is the amount of money spent to create this logo. It probably runs into the hundreds of thousands of dollars. Internally, they probably went through multiple design revisions, followed by multiple meetings on how the logo should look and what the brand "evokes", followed by multiple meetings at the very top of the company to confirm these findings. And that's if it was done internally; if they hired an agency to do this it could easily have cost them millions.
All for something I could have done with Powerpoint.
All for something I could have done with Powerpoint.
Piece of chalk $0.05
Knowing where to make the mark $5000
The tools used does not determine the difficulty of the project.
Don't know something? Look it up. Still don't know? Then ask.