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Advertisers Never Intended To Honor DNT

First time accepted submitter oldlurker writes "After much discussion where many hoped a voluntary Do Not Track standard was agreed with advertisers, it turns out the advertisers already had a very different interpretation than most of us on how to practice it: 'Two big associations, the Interactive Advertising Bureau and the Digital Advertising Alliance, represent 90% of advertisers. Downey says those big groups have devised their own interpretation of Do Not Track. When the servers controlled by those big companies encounter a DNT=1 header, says Downey, "They have said they will stop serving targeted ads but will still collect and store and monetize data."'"

4 of 308 comments (clear)

  1. Where can I buy it... by sinij · · Score: 4, Funny

    They keep showing me adds for 127.0.0.1, but I can't seem to find where to by this great product. Anyone has any idea?

    1. Re:Where can I buy it... by JustOK · · Score: 3, Funny

      Home Depot, check your local area.

      --
      rewriting history since 2109
  2. Color me astonished! by __aaltlg1547 · · Score: 3, Funny

    Advertisers are ignoring what the user wants and using your data any way they see fit just because they can?

    Know what else they're tracking and selling to other advertisers? Your do-not-track setting.

  3. Re:More elaborate schemes? by Platinumrat · · Score: 3, Funny

    Is that a Soft Kitty, Warm Kitty, little ball of fur...