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Google Could Face Heavy Antitrust Fines In the EU
SquarePixel writes "Europe's competition watchdog is considering formal proceedings against Google over antitrust complaints about the way it promotes its own services in search results, potentially exposing the company to a fine of 10 percent of its global turnover. Google is accused of using its search service to direct users to its own services and to reduce the visibility of competing websites and services. If the Commission found Google guilty of breaking E.U. competition rules, it could restrict Google's business activities in Europe and fine the company up to 10 percent of its annual global revenue (US$37.9 billion last year)."
There are some interesting parallels here. Google is starting to look more and more like an operating system, with the menu bar at the top and the integration of a lot of their services into a desktop-like interface. And in a way, the "start menu" for this operating system is Google Search (it is after all the one at google.com). So the question then is, are they allowed to bundle other applications with this operating system, or should they allow others to compete with their own applications? In that sense it's similar to the whole Windows/IE bundling case. And in fact, Google could argue just like Microsoft did (although MS made some ridiculous claims about it being technically impossible to remove IE) that the embedded Maps is not a separate service at all, but that Search simply has an embedded viewer for search results that are geographical locations, which happens to be powered by the same technology as Maps.
Of course, what matters legally is the effect the thing has on the markets, not any kind of technical consideration. In that case, Google Search is a near-monopoly in the search market, and it's conceivable that its embedding of Google Maps to display results advantages Google Maps over other mapping services. I'm not sure how you would prove that (and have no idea what the standard of proof would be here), but if it turns out to be the case, then Google could remedy it by offering any other mapping services an open API that they can use to register their mapping service with Google, with Google then giving the user the option to choose a mapping service for showing embedded search results. That would be similar to the IE solution.
As for Google being evil, right now the EU is investigating if there is a crime at all. Antitrust law is a murky thing; there is no exact borderline where a market leader becomes a monopolist and where integrating services or products becomes too big a distortion of the market. So let's wait for the EU opinion first. Then, let's see how Google handles it. Will they work with the regulators to find an acceptable solution and implement it quickly, or will they try to lie, sue and lobby their way out of it like Microsoft did? I'd say that their reaction of a potential complaint constitutes a much better test of their character than just the fact that the EU has decided to investigate something.