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Microsoft Reportedly Launching Its Own Windows Phone Smartphone
zacharye writes "When Microsoft announced earlier this year that it will launch an own-brand tablet to compete directly with its various vendor partners working on Windows 8-based tablet PCs of their own, there was some backlash. Privately — and sometimes even publicly — long-time Microsoft partners took it as an attack on their businesses and questioned why Microsoft would be so brazen. But with nowhere else to turn thanks to Windows' overwhelming PC dominance, these vendors had no choice but to continue developing Windows 8 devices and compete directly with their software supplier. Though events may play out a bit differently in the smartphone market, where Microsoft has yet to stage the comeback it promised two years ago, BGR has learned that the Redmond, Washington-based company plans to release its own Windows Phone 8 smartphone in the coming months."
And Microsoft has always loved doing what works for Apple.
I never saw that coming...
>Who is going to want a ZunePhone?
Obviously people who want to squirt you.
>They might want to first get some penetration
Doesn't everybody?
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BMO
Microsoft has had their share of unsuccessful hardware (Zune comes to mind) but they are capable of getting it right sometimes too. They make a really good mouse and keyboard for example. XBox is successful, albeit after years of losing money on it. I think they are able to build technically successful products but what kills them time and again is poor marketing and an inability to make anything perceived as "cool" by the hip generation.
The Zune was a really good MP3 player (better than the iPod in many ways) but it had that horrible brown color and MS put no marketing behind it. This is a lesson that gets lost on hard core techs sometimes - it doesn't matter that your product is technically superior if you can't sell it. This is what Apple excels at - superior marketing.
If MS hopes to be successful with their branded phone they are going to have to hire some people that know how to sell stuff. First thing I would do? I'd get rid of all of those idiots behind that series of ridiculous Seinfeld ads. Remember those? Yeah, nobody does and that's the point. Complete waste of time and money. Next thing they have to do is design something that looks cool and is easy to use and is well built. Number three - develop some features that set them apart from IOS and Android. Give people a reason to buy an MS phone instead of the default choice of Apple or Android. Otherwise why bother? Just get one of those two and call it a day.
This is Microsoft's last, best chance to get back in the mobile game. If they blow this one then they might as well throw in the towel and accept their fate as the leader in an increasing dying industry (desktop pc's).
Depends. Is Microsoft designing and having the device manufactured entirely on their own, or are they working with an existing Windows Phone vendor on it?
All of Google's Nexus devices are prominently done by one of their OHA members (HTC, Samsung, ASUS, etc.) and that's probably one reason there's never been a whisper about the Nexus program. By contrast, with Surface Microsoft bypassed all of their OEMs and is going head to head with them.
Pretty sure they can get that for free by reading Slashdot comments.
There are two types of people in the world: Those who crave closure
With Microsoft building Surface, it was inevitable they would branch into building other hardware too.
Microsoft's mobile future is too important to Microsoft to leave it entirely to third parities.
It'll be interesting to see how Microsoft manages to make this balance work, although Google seems to be doing fine so far with Nexus devices vs. what everyone else sells. In that regards there's not much third parties can do, since both Google and Microsoft compete against them it's a wash.
If I am a handset manufacturer, now the only game in town is Google's Android, since the Microsoft is considering moving into hardware on this front.
Has Microsoft realized that they just can't manage Phone manufacturers [1] ? Microsoft has repeatedly backstabbed it's "partners" to it's own detriment later on. Is there anyone laying down the law in Redmond? - seems like Lord of the Flies when it comes to internal discipline and ability to execute as a group.
[1] http://www.theregister.co.uk/2003/01/06/microsofts_masterplan_to_screw_phone/
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Halfway across the river, the frog suddenly felt a sharp sting in his back and, out of the corner of his eye, saw the scorpion remove his stinger from the frog's back. A deadening numbness began to creep into his limbs.
"You fool!" croaked the frog, "Now we shall both die! Why on earth did you do that?"
The scorpion shrugged, and did a little jig on the drowning frog's back.
"I could not help myself. It is my nature."
yeah it's funny...
Andy Rubin starts two companies, Danger and Android.
Danger is acquired by Microsoft. Microsoft massively botches the release of Danger's product and it dies a quick, horrific death.
Android is acquired by Google. Google releases Android to massive acclaim and goes on to widely displace the then dominant leader, Apple's iPhone.
Interesting contrast isn't it?
Mod me down, my New Earth Global Warmingist friends!
Saying that "microsoft" killed the phone is true in a sense, but you also have to understand the company culture at MS. It is built on a lot of teams. Not one single united company where everyone shares ideas and works together nicely. You should read the history of what happened to Danger and you will see a major factor to its demise was the infighting that took place, nothing technical really. Apple/Google I think have a lot less of this kind of stuff so it was easier to let it bloom.