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Microsoft Reportedly Launching Its Own Windows Phone Smartphone

zacharye writes "When Microsoft announced earlier this year that it will launch an own-brand tablet to compete directly with its various vendor partners working on Windows 8-based tablet PCs of their own, there was some backlash. Privately — and sometimes even publicly — long-time Microsoft partners took it as an attack on their businesses and questioned why Microsoft would be so brazen. But with nowhere else to turn thanks to Windows' overwhelming PC dominance, these vendors had no choice but to continue developing Windows 8 devices and compete directly with their software supplier. Though events may play out a bit differently in the smartphone market, where Microsoft has yet to stage the comeback it promised two years ago, BGR has learned that the Redmond, Washington-based company plans to release its own Windows Phone 8 smartphone in the coming months."

126 of 190 comments (clear)

  1. Hey, works for Apple by Anonymous Coward · · Score: 5, Funny

    And Microsoft has always loved doing what works for Apple.

    1. Re:Hey, works for Apple by Sponge+Bath · · Score: 3, Insightful

      If something works for Apple, there is no reason for Microsoft to ignore it.

      I can understand Microsoft may be frustrated with partners not following through on a long term strategy. They had success establishing their own gaming console, maybe they can do the same with tablets and phones. It's not like there is a huge base of third party manufacturers in these categories already using Microsoft products to piss off.

    2. Re:Hey, works for Apple by davester666 · · Score: 3, Funny

      Just like a little kid who has been dropped on his head way too many times and then decides to try to be cool by copying what the cool kid is doing, but can only do so in the most craptastic way.

      Microsoft. Because We're Special.(tm)

      --
      Sleep your way to a whiter smile...date a dentist!
    3. Re:Hey, works for Apple by Anonymous Coward · · Score: 1

      If something works for Apple, there is no reason for Microsoft to ignore it.

      Yeah, cargo cult engineering is always a sure bet right? *cough*zune*cough* Right??

    4. Re:Hey, works for Apple by Pope · · Score: 1

      Yes, all those iOS licensees out there welcome each new iPhone as a healthy competitor.

      --
      It doesn't mean much now, it's built for the future.
    5. Re:Hey, works for Apple by SuperTechnoNerd · · Score: 1

      Yes but that horse already left the barn. Poor Microsoft, riding on apples coattails again..

    6. Re:Hey, works for Apple by oh_my_080980980 · · Score: 1

      Long term strategy? Really? What long term strategy, I'm sure partners WOULD LOVE to know in stead of waiting around twiddling their thumbs waiting for Microsoft to get its act together, you know like Nokia.....

    7. Re:Hey, works for Apple by hairyfeet · · Score: 4, Insightful

      And sadly that is EXACTLY what we are gonna get. No more open Windows platform to build on, you have the Apple walled garden or the Ersatz Apple walled garden...wonderful.

      I have never more openly and fervently hoped a company would fail like I want MSFT to fail now, maybe if Ballmer shits enough money down the toilet we'll get lucky and the board will revolt and bring someone in who can do something other than ape Apple poorly, as that seems to be the ONLY strategy Ballmer knows. How pathetic and sad.

      --
      ACs don't waste your time replying, your posts are never seen by me.
    8. Re:Hey, works for Apple by CosaNostra+Pizza+Inc · · Score: 1

      Just like a little kid who has been dropped on his head way too many times and then decides to try to be cool by copying what the cool kid is doing, but can only do so in the most craptastic way.

      Microsoft. Because We're Special.(tm)

      ...and what role does Apple play in all this?

    9. Re:Hey, works for Apple by Anonymous Coward · · Score: 1, Funny

      Zune (2nd gen) was a great product.
      It just didn't receive enough main stream media, and wasn't released world wide..

      It was also fecalmatter brown and it squirted.

    10. Re:Hey, works for Apple by exomondo · · Score: 1

      Poor Microsoft, riding on apples coattails again..

      And we have invented a new technology called Vertical Integration, which is phenomenal. It works like magic, you don't need OEMs, it's far more profitable, it ignores 3rd parties, it's super smart, and boy have we patented it!
      http://www.youtube.com/watch?v=8JZBLjxPBUU

    11. Re:Hey, works for Apple by sethmeisterg · · Score: 1

      Dude, if you're going to use the word asshole, just use it. It totally blows the flow of your troll when you use leetspeek.

    12. Re:Hey, works for Apple by Stuarticus · · Score: 1

      I think the X-Box succeeded in spite of Microsoft's hardware, not because of it... RROD, disc scratching, overheating, noise, etc, etc...

      --
      If you think someone isn't free to have a different definition of "freedom" you may be a tyrant.
  2. Death of Nokia announced... by Anonymous Coward · · Score: 1

    Film at 11...

    1. Re:Death of Nokia announced... by sethmeisterg · · Score: 1

      Yea, I doubt it. Nokia's hardware is about the only good thing left of that company, and they do know how to build some beautiful devices. (Unless Microsoft just rips off hardware designs, which I doubt).

  3. Yes, but by swanzilla · · Score: 3, Funny

    Will it run Linux?

    1. Re:Yes, but by rrohbeck · · Score: 1

      You betcha somebody will put CyanogenMod on it.
      If the HW is good it might even be worth it.

    2. Re:Yes, but by K.+S.+Kyosuke · · Score: 1

      Will it run Linux?

      Only hosted in Hyper-V. But you'll have to use the more expensive i7 CPU version to get reasonable performance.

      --
      Ezekiel 23:20
  4. Not interested..... by abhi2012 · · Score: 1

    Get Skype on a Windows mobile and I will consider.....

    1. Re:Not interested..... by h4rr4r · · Score: 1

      I thought WinPhone had some tech limits to doing that sort of thing well? Does WinPhone 8 fix that?

      My understanding was you had to use their message system to the phone to launch your app instead of letting it run as a service in the bankground.

    2. Re:Not interested..... by h4rr4r · · Score: 2

      I do not believe it yet accepts incoming calls when the app is not open. That makes it pretty pointless.

      http://www.wpcentral.com/understanding-skype%E2%80%99s-limitations-windows-phone

      Microsoft says they are working to change the way skype works so they can work better with it. Which is the wrong way to solve the issue. Fix your OS not demand others to change their applications that work everywhere else.

    3. Re:Not interested..... by SydShamino · · Score: 3, Informative

      Microsoft owns Skype. In that context your last sentence doesn't make any sense.

      --
      It doesn't hurt to be nice.
    4. Re:Not interested..... by Anonymous Coward · · Score: 1

      Which makes it doubly sad. Their own software isn't worth a fuck on their own OS when it works fine everywhere else. What a fucking joke.

    5. Re:Not interested..... by h4rr4r · · Score: 1

      Sure it does, skype works on everything else as it stands. The fact that they own it just means they should have seen this coming.

      It just points out how bad they really are doing.

    6. Re:Not interested..... by terjeber · · Score: 1

      Fix your OS

      You got your wish. October 26th.

  5. Had to see that coming by SuperKendall · · Score: 1

    With Microsoft building Surface, it was inevitable they would branch into building other hardware too.

    Microsoft's mobile future is too important to Microsoft to leave it entirely to third parities.

    It'll be interesting to see how Microsoft manages to make this balance work, although Google seems to be doing fine so far with Nexus devices vs. what everyone else sells. In that regards there's not much third parties can do, since both Google and Microsoft compete against them it's a wash.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Had to see that coming by h4rr4r · · Score: 1

      The Nexus phones are made by an Android vendor not by google. They also do a good job of spreading the love around. HTC made the first few and now Samsung has made the Galaxy Nexus. Much different than building your own hardware and competing directly

    2. Re:Had to see that coming by Microlith · · Score: 4, Interesting

      Google seems to be doing fine so far with Nexus devices vs. what everyone else sells.

      Depends. Is Microsoft designing and having the device manufactured entirely on their own, or are they working with an existing Windows Phone vendor on it?

      All of Google's Nexus devices are prominently done by one of their OHA members (HTC, Samsung, ASUS, etc.) and that's probably one reason there's never been a whisper about the Nexus program. By contrast, with Surface Microsoft bypassed all of their OEMs and is going head to head with them.

    3. Re:Had to see that coming by SuperKendall · · Score: 1

      That is somewhat different, but still competes against all the other vendors. And of course Motorola Mobility (which Google owns) still makes the Droid line, which is wholly competition...

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    4. Re:Had to see that coming by ThatsMyNick · · Score: 1

      We are yet to see Google's Motorola strategy. I would expect the manufactures to get nervous as early as the first Motorola phone release.

    5. Re:Had to see that coming by h4rr4r · · Score: 1

      Droid is a verizon thing. HTC and Samsung have made droid labeled devices.

      Google owns Motorola, but they don't play favorites with it. I don't see it being an issue because of that.

    6. Re:Had to see that coming by SuperKendall · · Score: 1

      I was unaware, as I'm not closely following the 2nd tier Android handset makers carefully, but have parsed enough factual data from your obscenity laced rant to file away for future reference.

      Thanks!

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    7. Re:Had to see that coming by AmeerCB · · Score: 1

      Have you used a motorola phone? If the next nexus is a moto, the other OEMs might get a sales boost...

    8. Re:Had to see that coming by SuperKendall · · Score: 1

      I wasn't aware other makers also maid Droids, interesting.

      But I wasn't claiming Google was playing favorites with Motorola, just that it was more direct competition for handset makers than HTC producing a nexus, and that hardware vendors were living with that already. So Microsoft doing the same thing should have no impact on the desire of third party handset makers to also build WP8 units.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    9. Re:Had to see that coming by h4rr4r · · Score: 1

      The droid line has nothing to do with Google directly. It is a Verizon thing. So your claim fails right there.

      Hardware vendors are not competing with it they produce it.

      Microsoft is not going to be buying handsets and branding them, which is what google does with the nexus line and what verizon does with the droid line.

    10. Re:Had to see that coming by Patch86 · · Score: 2

      We've been here before already:
      http://en.wikipedia.org/wiki/Microsoft_Kin

      As a civilization, we have extremely short memory sometimes...

    11. Re:Had to see that coming by exomondo · · Score: 1

      It'll be interesting to see how Microsoft manages to make this balance work

      Perhaps they don't need to, maybe Desktop and Laptop software is enough for Microsoft as far as OEM licensing goes? Windows Phone hasn't done particularly well in the market so maybe it's time to try going vertically integrated, you avoid hardware fragmentation and reliance on OEMs to deliver quality products, it becomes wholly Microsoft's responsibility, they reap the benefits if they succeed and they only have themselves to blame if they fail. This leaves the OEMs with Android and perhaps things like Bada, webOS and Meego for their smartphone/tablet offerings.

      The difficult task is going to be turning around the perception that this could be dumped like the Zune.

  6. WTF? by Thud457 · · Score: 1

    They buy Nokia, and now they think they're Google?!

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

    1. Re:WTF? by jandrese · · Score: 1

      I think it's more a case of copying Apple. I mean Apple is making money hand over fist with their cell phone business, and Microsoft is saying "Me too!"

      --

      I read the internet for the articles.
    2. Re:WTF? by oh_my_080980980 · · Score: 2

      They didn't buy Nokia yet, but soon.

    3. Re:WTF? by zlives · · Score: 1

      however they don't restrict the manufacture to just MS for their devices (yet?) so better comparison would be Google/Droid

    4. Re:WTF? by Kupfernigk · · Score: 1

      And then have no chance of getting other phone makers on board.

      --
      From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
  7. ZunePhone by h4rr4r · · Score: 1

    Who is going to want a ZunePhone?

    They might want to first get some penetration in the smartphone market before spending in even more money.

    Oh well, this is the modern MS, spend desktop and office money on markets that someone else dominates and keep spending till you compete. Never mind the fact that even 360 has not paid the Xbox bills.

    If I was an investor I would be pissed. If you are just going to waste the money pay it out as dividends.

    1. Re:ZunePhone by bmo · · Score: 4, Funny

      >Who is going to want a ZunePhone?

      Obviously people who want to squirt you.

      >They might want to first get some penetration

      Doesn't everybody?

      --
      BMO

    2. Re:ZunePhone by Animats · · Score: 2

      Who is going to want a ZunePhone?

      The ZunePhone. That was a joke. But Microsoft was rumored to be considering making the Zune 3 a phone.

    3. Re:ZunePhone by MachineShedFred · · Score: 3, Informative

      That's not the Microsoft way. The Microsoft way is to fail, then fail again, then double down on the double failure, then start to get some traction, then fail some more, then double down again financially, and then get some more traction, etc.

      Microsoft wins by outspending the competition. The problem with the Microsoft of today, is that they can't outspend Google or Apple anymore.

      --
      Slashdot still doesnâ(TM)t support Unicode after it was added to the HTML standard in 1997.
    4. Re:ZunePhone by WillAffleckUW · · Score: 1

      Mod troll parent up!

      --
      -- Tigger warning: This post may contain tiggers! --
    5. Re:ZunePhone by jimmyfrank · · Score: 1

      Not me but I'll check out the surface phone, that or the 920. It's nice to have options.

    6. Re:ZunePhone by dbIII · · Score: 1

      Why not - it will work 24/7/365!
      Pity about those leap years.

  8. Maybe we've had Microsoft all wrong by ohnocitizen · · Score: 1

    Maybe they aren't evil, power hungry, or nakedly greedy. Perhaps they just have a really ambitious sense of humor (Microsoft Tweet), and competing with their customers is just how they do. Their next step will be announcing they are launching an own-brand laptop in a retail store made entirely of painted glass windows.

  9. Nokia Stabbed In The Back by Anonymous Coward · · Score: 5, Insightful

    I never saw that coming...

    1. Re:Nokia Stabbed In The Back by bmo · · Score: 4, Insightful

      >I never saw that coming...

      Every Microsoft "Partner" thinks they are special. "It will never happen to us" they say. "Look at all this money we get from Microsoft!" They think they can beat the Devil with their own fiddle playing. Except this isn't a Charlie Daniels Band song.

      --
      BMO

    2. Re:Nokia Stabbed In The Back by PastTense · · Score: 1

      If I were Nokia, I would respond by switching to Android.

    3. Re:Nokia Stabbed In The Back by Anonymous Coward · · Score: 2, Informative

      In memoriam: Microsoftâ(TM)s previous strategic mobile partners

      ïMicrosoft's new "strategic partnership" with Nokia is not its first. For a decade the software company has courted and consummated relationships with a variety of companies in mobile and telecom. Here are the ones I can remember:

      LG. In February 2009 Microsoft Corp. signed a multiyear agreement for Windows Mobile to be included on devices from LG Electronics Inc. LG would use Windows Mobile as its "primary platform"for smartphones and produce about 50 models running the software.

      What happened? LG made a few Windows Mobile devices but with WinMo uncompetitive, they abandoned the platform and moved to Android losing years of market presence and all their profits.

      Motorola. In September 2003, Motorola and Microsoft announced an alliance. "Starting with the introduction of the new Motorola MPx200 mobile phone with Microsoft Windows Mobile software, the companies will collaborate on a series of Smartphone and Pocket PC wireless devices designed to create a virtual "remote control" for the Web-centric, work-centric, always-on-the-go mobile professional." In addition, the alliance includes cooperation on joint marketing and wireless developer programs.

      What happened? Motorola launched a series of Windows Mobile phones culminating in the Motorola Q "Blackberry killer". As Motorola hit the rocks in profitability new management reached for the Android liferaft. The company now relies exclusively on the Droid franchise.

      Palm. In September 2005 Palm and Microsoft announced a strategic alliance to "accelerate the Smartphone market segment with a new device for mobile professionals and businesses. Palm has licensed the Microsoft Windows Mobile operating system for an expanded line of Treo Smartphones, the first of which will be available on Verizon Wirelessâ(TM) national wireless broadband network."

      What happened? Palm shipped a few Windows Mobile, famously dismissing Appleâ(TM)s potential entry as something "PC guys" could never achieve. A new CEO, a private placement and an acquisition later the company is a division of HP making its own operating system.

      Nortel. When Steve Ballmer was famously laughing at the iPhone and saying that he likes the Windows Mobile strategy "a lot" he was sitting next to the then-CEO of Nortel (Mike Zafirovski formerly of Motorola) with whom the company had just closed a strategic deal. "an alliance between Microsoft and Nortel announced in July 2006 ⦠includes three new joint solutions to dramatically improve business communications by breaking down the barriers between voice, e-mail, instant messaging, multimedia conferencing and other forms of communication".

      What happened? Nortel declared bankruptcy two years later.

      Verizon. In January 2009 "Verizon Wireless has selected Microsoft Corp. to provide portal, local and Internet search as well as mobile advertising services to customers on its devices. The five-year agreement will go into effect in the first half of 2009 when Microsoft Live Search is targeted to be available on new Verizon Wireless feature phones and smartphones." The deal would ensure Bing distribution to all of Verizonâ(TM)s smartphone customers.

      What happened? Bing did ship on some devices but in October 2009 Droid came to Verizon.

      Ericsson. In September 2000, "Ericsson and Microsoft Corp. today launched Ericsson Microsoft Mobile Venture AB. This previously announced joint company will drive the mobile Internet by developing and marketing mobile e-mail solutions for operators. The first solutions are expected to be on the market by the end of the year. The company is part of a broader strategic alliance between Ericsson and Microsoft"

      What happened? Ericsson divested itself of the mobile division forming a joint venture which would go on and make more strategic alliances with Microsoft over Windows Mobile culminating in a loss of profits and eventual flight to Android.

      Sendo. In February 2001, Mic

    4. Re:Nokia Stabbed In The Back by osvenskan · · Score: 1

      Partnering with Microsoft is like partnering with Smaug.

    5. Re:Nokia Stabbed In The Back by 21mhz · · Score: 1

      I also feel pity for all those Android OEMs. How could Google piss on them and release their own Nexus. And what's more, they own Motorola Mobility now...
      What? You are saying this is different because?..

      --
      My exception safety is -fno-exceptions.
    6. Re:Nokia Stabbed In The Back by pnot · · Score: 1

      I get the feeling the MS partnership was completely or largely a top-down decision forced by Elop. The peons presumably knew they were shafted from the start but didn't have a say in the matter. Elop presumably knew they would be shafted, but doesn't care because he gets well paid until Nokia is a gutted shell, at which point he hops off, buys a few yachts, and walks into the next cushy job -- perhaps with his old buddies at MS.

      *Everyone* saw this coming, that's the tragic thing. The past 18 months have been like watching a slow-motion train wreck.

    7. Re:Nokia Stabbed In The Back by Microlith · · Score: 1

      Because Google doesn't actually release the Nexus devices (except for the Q, which had no equivalent.) The OHA members do.

      And yes, they own Motorola. But the OHA still exists. It'd be similar if Google, upon buying Moto, terminated the OHA and dropped the AOSP.

    8. Re:Nokia Stabbed In The Back by bmo · · Score: 1

      Citrix is special. They do not compete directly with Microsoft and their tech sells Microsoft products.

      They may as well be a part of Microsoft.

      --
      BMO

    9. Re:Nokia Stabbed In The Back by bmo · · Score: 1

      It wasn't the employees decision to get Elop. It was the board. The Nokia board has been exceptionally incompetent, and approving Elop was just another example of their ongoing incompetence.

      They have their golden parachutes.

      The employees do not.

      It's disgusting.

      --
      BMO

    10. Re:Nokia Stabbed In The Back by 21mhz · · Score: 1

      And yes, they own Motorola. But the OHA still exists. It'd be similar if Google, upon buying Moto, terminated the OHA and dropped the AOSP.

      So what did Microsoft terminate and drop with regard to its Windows Phone partners?
      So far all we have is ad-grabbing gossip on a second-rate website.

      --
      My exception safety is -fno-exceptions.
  10. Re:Make it a nexus equivilent by h4rr4r · · Score: 1

    That will never happen.
    Microsoft has no interest in that market. They do not want sideloading, they want a locked down walled garden type environment.

  11. Not so fast.... by erp_consultant · · Score: 5, Insightful

    Microsoft has had their share of unsuccessful hardware (Zune comes to mind) but they are capable of getting it right sometimes too. They make a really good mouse and keyboard for example. XBox is successful, albeit after years of losing money on it. I think they are able to build technically successful products but what kills them time and again is poor marketing and an inability to make anything perceived as "cool" by the hip generation.

    The Zune was a really good MP3 player (better than the iPod in many ways) but it had that horrible brown color and MS put no marketing behind it. This is a lesson that gets lost on hard core techs sometimes - it doesn't matter that your product is technically superior if you can't sell it. This is what Apple excels at - superior marketing.

    If MS hopes to be successful with their branded phone they are going to have to hire some people that know how to sell stuff. First thing I would do? I'd get rid of all of those idiots behind that series of ridiculous Seinfeld ads. Remember those? Yeah, nobody does and that's the point. Complete waste of time and money. Next thing they have to do is design something that looks cool and is easy to use and is well built. Number three - develop some features that set them apart from IOS and Android. Give people a reason to buy an MS phone instead of the default choice of Apple or Android. Otherwise why bother? Just get one of those two and call it a day.

    This is Microsoft's last, best chance to get back in the mobile game. If they blow this one then they might as well throw in the towel and accept their fate as the leader in an increasing dying industry (desktop pc's).

    1. Re:Not so fast.... by jandrese · · Score: 1

      Only one Zune was brown, as an optional color. Zune didn't die because it was brown, it died because they didn't build a huge ecosystem around it the way Apple did with the iPod. They didn't pull the Jedi mind trick that Jobs did with the record companies to release most everything on the platform. Plus, once the Zune came out they were an also-ran in an increasingly crowded marketplace. The biggest feature was the ability to bypass the DRM a little bit sometimes, whereas Steve was careful to mention DRM as little as possible with the iPod and keep people's attention centered on the parts of the device that they like. No consumer like DRM, it's inherently hostile to them, and the more they think about it the more they will dislike your product.

      --

      I read the internet for the articles.
    2. Re:Not so fast.... by bazorg · · Score: 1

      I thought that MS mouse and keyboards were re-badged Logitech products? If it is still the case, then it's quite different from Zune and Xbox?

    3. Re:Not so fast.... by rastoboy29 · · Score: 2

      Slightly off topic...

      If anybody had the balls to enable unlimited wireless mp3 sharing between devices, they could own the market.

    4. Re:Not so fast.... by triffid_98 · · Score: 1

      I thought that MS mouse and keyboards were re-badged Logitech products?

      As far as I know their mice are all in-house products. Also the original 'sidewinder' gaming mouse = pure awesome.

      Now if they could just figure out how to market things and/or write decent software...

    5. Re:Not so fast.... by fermion · · Score: 1
      Everyone wants to bring up the mouse and keyboard. How hard is that? Hard enough so that Apple fails often, but no one seems to to care. OTOH, the only thing MS does make is the mouse and keyboard.

      The XBox has little to do with hardware. The Xbox has a failure rate in the vicinity of 20-50%. It does not matter because MS has the money to just replace the console because the console is not the thing. The Games are the thing, and MS was able to use it's developer mojo to get the games. The XBox is not a success because MS is a great hardware or software company, the XBox is successful because MS is able to get vasts amounts of money in developers hands.

      The xbox was also successful, particularly the 360, because it was entering a virtual console vacuum. After the late 1990's there were almost no consoles available. The manufacturers were down to Sony and Nintendo, with a shout out to Sega. by the time that the 360 was out, Sega was gone, beaten by the playstation, and Sony wanted to use the Playstation to push Blu Ray format, which made it expensive. So the tiers were set. The low end was a Wii which could be had for $250,if you could find one, and was essentially created a market of it's own. The 360 with could be had for $300, or the playstation which could be had for $500. MS won by using it's cash reserves to under cut the only competitor.

      Phones cannot be undercut so easily. If it could make a superior smart phone and sell it through virgin mobile or cricket or boost at an unsubsidized prices of $200, then it might instantly get a huge market share. However it is not going sell number at a subsides price over $100. It has been trying for 12 years with little success. It cannot undercut the price as with the XBox, not link it with MS Windows as so many other products. We see a desperation in moving WIndows 8 to metro interface, thus making the argument that MS made with servers, that the benefit of common interface should be considered above functionality. In the case of servers, there was some success, but some of it was due to licensing agreements. I suppose that there could licensing agreement that use include the phone or tablet, but is MS going to be able to punish firms that use iPhone or Android in the way that they punish firms that used a Mac or *nix?

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    6. Re:Not so fast.... by thoth · · Score: 4, Insightful

      This is a lesson that gets lost on hard core techs sometimes - it doesn't matter that your product is technically superior if you can't sell it. This is what Apple excels at - superior marketing.

      I see this bandied about all the time, Apple's marketing is so awesome it defies the laws of physics, while Microsoft's marketing sucks rocks. Yet if asked why Linux never took over the desktop and Microsoft's dominance there, the answer is typically that Microsoft's marketing is unbeatable. Apparently Microsoft is both awesome and sucks at marketing... WTF?

      Claiming the iPod won out due to superior marketing displays massive and willful ignorance, extreme forgetfulness, or both. The iPod won out due to ease of use, plus the incredible integration with the iTunes music store (which came out after another 2 years I think?) - this made it easy and simple for REGULAR consumers to buy music and load it on their device. That plus some confidence their investment wouldn't disappear. Zune launched right into a fairly well established iPod ecosystem and delivered... "squirting" music to your friends, which let them listen to a song you purchased what, 3 times? That's worthless.

      The Zune blew chunks in this respect. Microsoft didn't get the music industry on board at the same level, and there was a clusterf*ck of DRM crap which kept getting renamed, rebranded, retired, rehashed - remember PlaysForSure? The announcement that "PlaysForSure" would be killed off and all music inaccessible unless burned to CD? The different but parallel Zune store? The reversal? The new "Certified for Vista?" The new-new XBox Music store? The consumer base threw up their hands and lost confidence any money spent on any media would continue to be usable in the next 6 months.

      Sorry but Microsoft totally mishandled this all on their own.

      For a company with deep pockets, they are pretty quick to throw a device getting a lukewarm reception under the bus. XBox seems to be the only thing they stuck with long enough. What they haven't figured out is that if you are going up against entrenched successful competitors, and can't leverage Windows on the desktop, you have to deliver a BETTER consumer experience and be price competitive. Google figured this out with a different strategy (open source, free tools), competitive pricing, etc. Microsoft is still trying to leverage their desktop. I don't get it - it seems to me mobile apps are basically written from scratch.

    7. Re:Not so fast.... by rtfa-troll · · Score: 1

      Yet if asked why Linux never took over the desktop and Microsoft's dominance there, the answer is typically that Microsoft's marketing is unbeatable.

      Long and interesting post; however it already broke down completely here. The actual answer given is:

      because Microsoft illegally forced PC manufacturers to pay more to Microsoft if they bundled Linux than they paid if they bundled Windows

      This was done by things such as providing subsidies for companies that were Microsoft exclusive. Without access to major manufacturer pre-installs Linux could never achieve consumer readiness. Given that your entire post is based on a falsehood and attacks a straw man, I'm afraid you wasted your effort.

      --
      =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
    8. Re:Not so fast.... by gtall · · Score: 1

      Ummm...so you are saying that MS should promote a mouse-cellphone....

    9. Re:Not so fast.... by triffid_98 · · Score: 1

      Was I? I'm saying that MS is has proven themselves capable of building good hardware 'in-house' in the past

      ...but sure, lets go ahead and build a corded gaming mouse that runs WM9 and makes phone calls, I can totally see that taking off.

  12. If there's one thing I've learned... by thePowerOfGrayskull · · Score: 3, Interesting

    if there's one thing I've learned, it's that BGR really can't be trusted for its exclusive leaks. SO many of them just don't pan out, it seems like like an accident one one of them actually does.

    In this case, we have an unconfirmed source saying that MS is planning its own phone but it doesn't have a release timeline for them. Seems like an easy way to get page hits to me.

  13. Re:Zune, anyone ? by NatasRevol · · Score: 4, Funny

    Pretty sure they can get that for free by reading Slashdot comments.

    --
    There are two types of people in the world: Those who crave closure
  14. Re:meh by NatasRevol · · Score: 1

    Not to Nokia. Wait...

    --
    There are two types of people in the world: Those who crave closure
  15. Nokia needs to do the following: by Anonymous Coward · · Score: 1

    1) ShitCan Elop
    2) Allow the new CEO to work from anywhere (not only Helsinki) – which is why they didn’t get anyone better then Elop
    3) ~try~ and rebuild a team of MeeGo developers
    4) Ensure that the new CEO is a stickler for quality, and focus on developing one phone that rocks and does not have all the normal Nokia UX/UI abominations
    5) Play whatever dance the US phone oligarchs demand so that you can get the handsets sold in the States (lock them down, whatever). Just supply the same phone unlocked overseas.
    6) Don’t introduce another new phone until all the normal Nokia UX/UI abominations are again cleared out. (don’t be afraid to be a dick (like Jobs) to your people when demanding excellence.)
    7) Slowly build the company back up.

    1. Re:Nokia needs to do the following: by HiThere · · Score: 2

      Mod parent up.

      N.B.: I'm not sure that would work, and I'm dubious about not requiring the CEO to at least live in Finland, if not Helsinki, but generally that's an excellent list.

      FWIW, Elop was a lousy choice, and something they should have KNOWN was a lousy choice before they hired him. They would have done much better to hire from within, but they'd likely to have done better to pick someone off the street at random. At least that person wouldn't likely have been *intending* to sabotage them, which is the way Elop's actions look to me. And they should have known that if they hired an MS VP, that they needed to expect that he would make decisions that favored MS, and (at best) ignore what was beneficial to Noika (except, of course, for plausibility & PR purposes).

      Perhaps I'm being overly harsh towards him, but I doubt it. This phone announcement was probably contemplated (by MS) before he was hired (by Noika). OTOH, he may well not have known about it. (Need to know principle.) Just known what he was supposed (by MS) to do.

      Am I cynical? Yes. But MS has a long history, and this wouldn't be the most unscrupulous thing they've done.

      --

      I think we've pushed this "anyone can grow up to be president" thing too far.
  16. Didn't hurt for Android! by erroneus · · Score: 3, Interesting

    Google did the Google Nexus 7 and it hasn't upset Android makers as far as I can tell. But it does upset carriers who capitalize on their ablity to have devices locked down so that they can take the most advantage of consumers possible.

    I think what Microsoft is doing will give the new Windows Tablets/phones the best possible opportunity for success (or failure) by setting the bar at a particular level. OEMs are free to exceed the Microsoft model, but it would upset consumers to not at least meet the standards set out there by Mocrosoft's base model. And when software/firmware updates come out for the Microsoft device, they had damn well come out for the OEM phones and tablets too. In the end, it should upset carriers more than it should upset manufacturers.

    1. Re:Didn't hurt for Android! by shutdown+-p+now · · Score: 2

      Google didn't do Nexus 7, Asus did - Google just slapped their logo on it once it's done.

    2. Re:Didn't hurt for Android! by UnknowingFool · · Score: 1

      Even if it as Google, Android partners so far have seen that Google will put out a model mostly as a reference instead of competing outright with their partners.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:Didn't hurt for Android! by gtall · · Score: 1

      "but it would upset consumers to not at least meet the standards set out there by Mocrosoft's base model"...consumers? Care about MS's base model? Not bloody likely.

  17. MS, give it up, no wants your phones. by Nyder · · Score: 1, Funny

    Much like Zune, no one wants the crappy Windows 8 phone. Give it up. You failed, you are NOT apple.

    Find your own niche, and enjoy it.

    Your like the kid that is always a year or 2 behind the fashion of the other kids. You think you are cool, because you are wearing last years fashion, but the other peeps are laughing at you.

    --
    Be seeing you...
    1. Re:MS, give it up, no wants your phones. by snowraver1 · · Score: 1

      I am interested in WP8. I'm also interested in what RIM releases for their new phone, eventually.

      Why? I don't like Apple because they like to tell me how to use my stuff. Android allows the carriers too much say (updates are delayed or non-existant) and has fragmentation issues. So, I'm really interested to see what MS and RIM can bring to the table.

      As for the fashion comment... I doubt many here know what is cool and what is not. We don't care. We like functionality above coolness.

      --
      Copyright 2010. All rights reserved. This comment may not be copied in any way including, but not limited to caching.
    2. Re:MS, give it up, no wants your phones. by Sez+Zero · · Score: 1

      I am interested in WP8. I'm also interested in what RIM releases for their new phone, eventually.

      Lemme know when FailedPhoneCo comes out with their great phone. I'm sure it is just right around the corner and it will be awesome double rainbows.

    3. Re:MS, give it up, no wants your phones. by Kupfernigk · · Score: 1

      In fact the BB10 OS, based on QNX, is looking very interesting indeed. RIM should not be written off yet; in 2013 they will have arguably the most capable phone OS. (disclaimer: written on a PB with OS 2.1)

      --
      From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
    4. Re:MS, give it up, no wants your phones. by jimmyfrank · · Score: 2

      I'll be getting one, either the 920 or maybe an htc, not sure yet.

  18. Microsoft gives on competing with Android/Google? by rsborg · · Score: 4, Informative

    With Microsoft building Surface, it was inevitable they would branch into building other hardware too.

    Microsoft's mobile future is too important to Microsoft to leave it entirely to third parities.

    It'll be interesting to see how Microsoft manages to make this balance work, although Google seems to be doing fine so far with Nexus devices vs. what everyone else sells. In that regards there's not much third parties can do, since both Google and Microsoft compete against them it's a wash.

    If I am a handset manufacturer, now the only game in town is Google's Android, since the Microsoft is considering moving into hardware on this front.

    Has Microsoft realized that they just can't manage Phone manufacturers [1] ? Microsoft has repeatedly backstabbed it's "partners" to it's own detriment later on. Is there anyone laying down the law in Redmond? - seems like Lord of the Flies when it comes to internal discipline and ability to execute as a group.

    [1] http://www.theregister.co.uk/2003/01/06/microsofts_masterplan_to_screw_phone/

    --
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  19. Too late already ... by Anonymous Coward · · Score: 1

    If I were Nokia, I would respond by switching to Android.

    Microsoft has poured money quite a lot to Nokia and surely former is not that dumb that it would not mitigate risk being left out cold by its parter it's pouring money at. Read: Nokia would have to pay back all that and shelling out top of that breaking the contract.

    Long story short. Nokia is and has been a goner since gave it's pinky to the devil. Anyone worth his salt knew this from day one we heard deal announced between them.

    1. Re:Too late already ... by oh_my_080980980 · · Score: 1

      That and a former Microsoft exec is the CEO of Nokia.

  20. Nokia is finnish! by Anonymous Coward · · Score: 1

    Nokia is finnish or Finnish ? Now can be both!

  21. Get ready for the myPhone! by lxs · · Score: 1

    It will be different from the iPhone 5 because it will have a wonky camera and GPS navigation that doesn't work properly.
    Wait a minute...

    1. Re:Get ready for the myPhone! by realkiwi · · Score: 1

      You forgot: and the screen will be blue...

      --
      realkiwi
  22. The story is thousands of years old... by Minwee · · Score: 5, Interesting

    Halfway across the river, the frog suddenly felt a sharp sting in his back and, out of the corner of his eye, saw the scorpion remove his stinger from the frog's back. A deadening numbness began to creep into his limbs.

    "You fool!" croaked the frog, "Now we shall both die! Why on earth did you do that?"

    The scorpion shrugged, and did a little jig on the drowning frog's back.

    "I could not help myself. It is my nature."

  23. "Fail Better..." by mitcheli · · Score: 1

    As quoted by Samuel Beckett Does it not seem odd that Microsoft is trying to create a smart phone? I think someone has already done that. Would it not make better sense for Microsoft to do A) broaden and increase the X-Box market where their money is or B) re-invent a cumbersome technology to capture the market share from those who do it badly?

    --
    Select from tblFriends where interesting >= 4;
  24. Maybe... by Dcnjoe60 · · Score: 1

    Maybe they are buying up all of those phones from Android that Google won't let them sell and rebranding them?

  25. Zune was not point of failure by SuperKendall · · Score: 1

    because they didn't build a huge ecosystem around it the way Apple did with the iPod.

    They tried - they had Zune Pass, and quite a bit of music accessible.

    The real reason they failed is that instead of building the Zune they should have Zunified Windows Mobile phones with a music ecosystem and better playback/discovery experience, seeing ahead of Apple that standalone music players were a short-lived niche that smart phones would eventually overtake.

    But Apple saw before Microsoft did that the standalone music player would be eclipsed by the personal phone, even though Microsoft was producing them long before Apple... very odd.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Zune was not point of failure by oh_my_080980980 · · Score: 1

      Because Microsoft has no vision. They saw the phone as a phone and a PC as a PC and hadn't clue what an MP3 player was or could do....

    2. Re:Zune was not point of failure by UnknowingFool · · Score: 1

      But Apple saw before Microsoft did that the standalone music player would be eclipsed by the personal phone, even though Microsoft was producing them long before Apple... very odd.

      I say that Apple saw that the successor to the music player was a consumer smart phone. MS was too concerned about the enterprise smart phone and put too little effort into the consumer side. For MS, Apple's iPhone could never compete with Windows Mobile but the shortsightedness of MS was that iPhone was never competing directly with Windows Mobile or Blackberry. Apple focused on making a phone for consumers instead of shoe-horning an enterprise one for consumers.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:Zune was not point of failure by SuperKendall · · Score: 1

      Although I knew a number of people with personal Windows smartphones, by and large I'd agree with your point... it probably was the wholesale inability to realize how big the consumer smartphone space would be and defend it well that hurt them.

      Probably also the separation of concerns in the company, you can imagine the Zune team and the Windows Mobile team being very at odds instead of working together.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    4. Re:Zune was not point of failure by gtall · · Score: 1

      Saying it was the inability to realize how big the consumer smartphone space would be points to a bigger culture difference. Apple has almost never expressed an interest in the business market, probably thinking that MS had it all sown up. So the difference goes farther back than phones. I doubt Apple could have predicted that the consumer market would wag the business dog. Jobs was many things but he couldn't predict the future. Rather, MS got blindsided when the consumer angle started impacting their core business business in ways they never imagined. It had nothing to do with Ballmer, Gates, Allen, et. al. in the sense that none of them would have seen this. However, it does have a lot to do with that gang pissing on consumers and fondling business. When Apple paid attention to consumers, consumers responded. When it was just the PC world, consumers were a small, well corralled flock. When the consumer devices that did what consumers wanted became apparent, Apple only caught the initial gleam in the iPod. When that hit, Jobs put two and two together and created a consumer satisfier company. The bullshit of "Apple fanbois" sucking up the distortion field was always crap, Jobs knew it. When he realized that in consumer devices that compute, he got there before everyone else and the rest is history. Whether Apple keeps its crown is an open question.

    5. Re:Zune was not point of failure by SuperKendall · · Score: 1, Insightful

      I doubt Apple could have predicted that the consumer market would wag the business dog.

      I think you could see that a really long time ago. Really it was home users with Apple II's and the like wanting to be able to use spreadsheets that really made computers even get into business. Later on the Palm line came in from the personal space to enter into the corporate world. On a lesser scale, the same was true of Mac laptops and OS X, that came in to business very much against the will of IT departments far and wide.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
    6. Re:Zune was not point of failure by UnknowingFool · · Score: 1

      As long as Jobs had come back, Apple was always about design. With the iPod and iMac, the design was for consumers whereas their Pro line was for creative professionals. For the iPod people here still think it was just marketing. It was good design and good marketing. As long as the MP3 was designed for geeks, it would never be successful. Apple didn't do anything technologically Earth-shattering; they focused on details that consumer would use/prefer.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  26. Re:Been there, done that by h4rr4r · · Score: 1

    The key difference is Google gets its nexus devices from an android OEM it does not make them. HTC, Samsung have both made one and Moto made a google experience device.

    Long term having more device supported by ASOP is good for google. So now even a sony device is supported.

    MIcrosoft has no such ambitions nor intentions to have such an ecosystem.

  27. Re:Who cares? by binarylarry · · Score: 5, Interesting

    yeah it's funny...

    Andy Rubin starts two companies, Danger and Android.

    Danger is acquired by Microsoft. Microsoft massively botches the release of Danger's product and it dies a quick, horrific death.

    Android is acquired by Google. Google releases Android to massive acclaim and goes on to widely displace the then dominant leader, Apple's iPhone.

    Interesting contrast isn't it?

    --
    Mod me down, my New Earth Global Warmingist friends!
  28. Re:Zune, anyone ? by zlives · · Score: 1

    +1 funny
    same goes for (insert company here)

  29. Re:Who cares? by erik+umenhofer · · Score: 4, Insightful

    Saying that "microsoft" killed the phone is true in a sense, but you also have to understand the company culture at MS. It is built on a lot of teams. Not one single united company where everyone shares ideas and works together nicely. You should read the history of what happened to Danger and you will see a major factor to its demise was the infighting that took place, nothing technical really. Apple/Google I think have a lot less of this kind of stuff so it was easier to let it bloom.

  30. Re:huh by CosaNostra+Pizza+Inc · · Score: 1

    If the device is a shaped like a rectangle with rounded corners, its a copy I guess.

  31. Rush for Space? by DaWhilly · · Score: 3, Funny

    Microsoft is reportedly launching it's own windows phone smartphone.. It's expected to land somewhere in the pacific..

    1. Re:Rush for Space? by WillAffleckUW · · Score: 1

      Microsoft is reportedly launching it's own windows phone smartphone.. It's expected to land somewhere in the pacific..

      So, Africa, then?

      --
      -- Tigger warning: This post may contain tiggers! --
  32. Re:Microsoft gives on competing with Android/Googl by sootman · · Score: 1

    > If I am a handset manufacturer, now the only game in town is Google's Android,
    > since the Microsoft is considering moving into hardware on this front.

    Did you miss that Google has already moved into the hardware with their purchase of Motorola Mobility?

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  33. Partners not following long term strategy? by dgharmon · · Score: 1

    "I can understand Microsoft may be frustrated with partners not following through on a long term strategy"

    Hee eee hey... :)

    --
    AccountKiller
  34. Re:Microsoft gives on competing with Android/Googl by rtfa-troll · · Score: 2

    Did you miss that Google has already moved into the hardware with their purchase of Motorola Mobility?

    Apparently you missed that Android is open sourced. That means that there are at least three major competitive ecosystems (Amazon ; Barnes and Nobel and the major Chinese app market places) as well as innumerable minor ones (e.g. CyanogenMod and all the small independent market places). Any or all of those would welcome a major manufacturer as a partner.

    Google has to compete for favour from Mobile manufacturers. Microsoft is setting its self up to completely mess them over. Probably, it will buy one of the more successful ones with a Windows phone (HTC? LG?) once it has driven Nokia and co bankrupt whilst stealing their ideas.

    Remember the strategy; Embrace and cooperate (Burn the platforms memo) Extend (provide Windows 8 with Nokia and other people's functions and ideas) Exterminate (Windows 9 / 10 has special "Microsoft only" features; Windows 11 barely works on partners phones).

    Even if Android from Google went closed source tomorrow, there is enough weight of developers outside Google to overtake it within two releases.

    --
    =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
  35. Actually you are wrong, Motorola also makes Droid by SuperKendall · · Score: 1

    The droid line has nothing to do with Google directly.

    Had to followup after I found this at the motorola link:

    Motorola Droid.

    GottaBeMobile's Best smartphone CES 2012.... Buy it link works.

    So how again does it have "nothing to do with Google"?

    Point stands, now unaltered.

    That's the last time I doubt my understanding of the Smartphone market over a post from some random guy on Slashdot...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  36. Re:Compete for favor? OPEN? by rtfa-troll · · Score: 3, Interesting

    You can do anything you like - as long as Google approves, or else you have to fork as Amazon has done.

    What's your point? From the moment you start to do anything different you have effectively "forked". Having long running independent forks is a clear fear for Google. What this means is that any handset manufacturer can threaten a fork and that's all they need to ensure that Google stays onside.

    Probably, it will buy one of the more successful ones with a Windows phone (HTC? LG?)

    Why not Nokia itself? That has made the most sense all along.

    Nokia no longer has the level of smartphone sales to be useful; they have destroyed most of their manufacturing base and closed their most important factories. They also seem to be in an agreement where they have to give their Windows Phone improvements back to Microsoft in any case. Microsoft has nothing to gain from bringing them on board. They have plenty to lose from the cultural clash it would cause. Even the stupidest of Nokia employees is realising that they have been totally taken to the cleaners by Microsoft.

    --
    =~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
  37. Re:Who cares? by thoromyr · · Score: 1

    so... you are saying Danger failed, not due to technical issues, but due to Microsoft being unable to release a working product? I think that is a fair paraphrase of gp's "Microsoft massively botches the release..."

  38. The Shape of Things To Come by WillAffleckUW · · Score: 1

    The Shape of Things To Come, or What Will a Windows 8 Phone look like.

    Probably a dododecahedron. Either that or Mobius Strip that hangs from your ear like jewelry.

    Full of the Look and Feel of Microsoft B.O.B. it will be a bouncing baby boy that had an entire OS written for it, while gutting the desktop OS, instead of sensibly keeping them separate.

    It will come in two colors: Rave Green and Puke Yellow. But if you pay $200 extra you can get one in light blue.

    --
    -- Tigger warning: This post may contain tiggers! --
  39. And they shall call it ... iBOB by WillAffleckUW · · Score: 1

    Faster, bigger, with more heat generated than a thousand suns, it's the iBOB.

    --
    -- Tigger warning: This post may contain tiggers! --
  40. For my Nokia friends. by kurt555gs · · Score: 1

    A Youtube clip that explains you corporate relationship with Microsoft:

    http://www.youtube.com/watch?v=sT5WYSwET28

    Have a nice day.

    --
    * Carthago Delenda Est *
    1. Re:For my Nokia friends. by pnot · · Score: 1

      Nah, it's more like this:

      http://www.youtube.com/watch?v=gzxQgRbTesA

      Microsoft can fulfil Nokia's every wish! There's just one small catch, though...

      (In this analogy, Elop is the cum-streaked turd which summons Microsoft in the first place.)

  41. Microsoft Kin wasn't bad enough??? by logicassasin · · Score: 1

    Unless Microsoft is keen to take heed to the mistakes made by their Kin phones (HA!), this may well fail just as miserably. Kin phones didn't even make it two months before getting pulled off the shelves.

    --
    Fifty watts per channel, baby cakes.
  42. Re:Microsoft Phone by oztiks · · Score: 1

    The difference between MS and Apple these days?

    - MS sells shit products for a low low price
    - Apple sells shit products for a ridiculously marked up price.

    Apple is now just like any other tech brand, farm components off to the lowest bidder and worry about the PR nightmare later. Thanks Tim Cook.

    This is what happens when you entrust a multi-billion dollar company to a bean counter, not a visionary.

  43. Apple strategies won't work well for MS by unixisc · · Score: 2

    This is one thing I can't see MS copying properly from Apple. Apple based both OS-X and iOS on FBSD/XNU, and so portability is not much of an issue for them - something they've fine-tuned from the NEXTSTEP days and then had porting experiences first from Motorola 68k to PPC, then PPC to x86 and finally x86 to ARM. In fact, Apple could stage a coup by doing one more leap from x86 to ARM, using either a Radeon or an NVIDEA GPU for any compute heavy loads that they need. The fact that ARM is still 32-bit won't matter - they can make it a muticore w/ several localized memory attachments of 2MB each to build up whatever is needed by the system.

    But w/ MS, since Android has the mainstream phone market and Apple the glamor phone market, MS's only hope is to leverage the Wintel advantage, and include some way of running PC apps on phones. So that people who want to install the software they bought & are using w/ PCs on their phones have at least that rationale for buying a Windows phone, be it from MS or from Nokia. As Google has shown, if they can sell a Razr and a Xoom and yet be fair to the likes of Samsung, HTC, Sony, et al, there is no reason that MS can't do the same w/ Nokia, Dell, HP and others. But they have to define that strategy right. If they just slap Windows RT on an ARM phone, it'll be simply another disaster waiting to happen.

    1. Re:Apple strategies won't work well for MS by hazydave · · Score: 3, Interesting

      No... MS is delivering the opposite -- tablet and phone apps will run on PCs.

      Seen Windows 8 yet -- most have. The goofy squares-based UI (the UI formerly known as Metro) is coupled to the WinRT API, which is awfully close to a whole new OS. That's what Microsoft supports on tablets and phones. They're also using all managed code with VM, so this stuff runs on Phone, ARM-based tablet, PC-based tablet, and regular ordinary PCs.

      That's the key to Microsoft's new walled garden -- apps for WinRT/Metro are only available via the Zune, er, Microsoft Store online. Not on phones, but on ARM tablets, Microsoft force-bundled the mobile version of Office with Windows... OEMs can't buy them separately. This is also where they have a big advantage, since that's $75-$100 paid by the OEM to Microsoft... money neither MS nor Apple is paying on their tablets.

      Microsoft's already being less fair than Google. For the moment anyway, Google's kept Motorola at arm's length, no obvious special advantage over the other Android licensees. And when they make a Nexus device, it's not Google contract manufacturing it themselves, but their doing a special project with one of the existing OEMs. And until recently, these have been fairly special projects. Nexus devices have occasionally shown up at teleco stores, but most have been direct from Google -- not a volume market. Except maybe the Nexus 7, which was aggressively priced, and seems to be selling very well (this is probably the tablet that pushes Android over-the-top on US tablet market penetration -- a recent report has Android at 48% vs. iOS at 52%, but that doesn't include recent tablets).

      But MS is actually designing their own devices, building them at some CM (could be right next to Apple, figuratively anyway, given that Foxconn makes about 40% of the entire world's supply of consumer electronics products). It's possible they're still doing a "Nexus" like thing, building a product that's meant to serve primarily as an example to the market. They might also be taking the Apple approach, trying to be the high end in the Windows tablet (and now Phone) market. The "Surface Pro" suggests that's possible -- they're building a full PC tablet, based on an i5 Ivy Bridge processor, not the Atom that HP and others will be using in their more ARM-comparable tablets.

      But there's good reason to reject both premises. For one, every other company that's taken on Apple directly on tablets, based on price, hasn't done well. Apple's one of the only CE companies established as something of a luxury brand. No one pays Mercedes money for a Ford. Given their price advantage, Microsoft could push out their Surface tablets, and eventually phone, at a very competitive cost. And they have a big reason to do this... they clearly think this is the future, thus the risky compromise of the desktop environment and the complete reboot of what a Windows program really is (the greatest change since Windows was launched). They're likely to try and win themselves a chunk of the mobile market, any way possible. Even if they have to trample the OEMs.

      --
      -Dave Haynie
    2. Re:Apple strategies won't work well for MS by daniel_l_mills · · Score: 1

      Everyone is a niche play at this point appl included. What matters is what the next niche will be. The desktop is going away or morphing into something new. MS is betting on it and W8 will bridge the gap during the marginalization with a unified mobile desktop OS.

  44. I love Lumias but I'd love to see a Surface phone by elabs · · Score: 1

    If that's what it takes to jumpstart the OEMs into making great hardware with cutting edge technology then I'm all for it. The Surface has caused several manufacturers to rethink their existing designs. I really hope they do it.

  45. Re:Who cares? by dbIII · · Score: 1

    Any links? It's far too stupidly generic a term for anything sensible to turn up with a search (see also dot fucking net).