Advertisers Blast Microsoft Over IE Default Privacy Settings
theodp writes "GeekWire reports that Microsoft is sticking to its decision to implement 'Do-Not-Track' as the default for IE 10, despite drawing the ire of corporate America, the Apache Software Foundation, and the FTC Chairman. Representatives of a veritable Who's Who of Corporate America — e.g., GM, IBM, BofA, Walmart, Merck, Allstate, AT&T, Motorola — signed off on a letter blasting Microsoft for its choice. 'By presenting Do Not Track with a default on,' the alliance argues, 'Microsoft is making the wrong choice for consumers.' The group reminds Microsoft that Apache — whose Platinum Sponsors have branded Microsoft's actions a deliberate abuse of open standards and designed its software to ignore the 'do-not-track' setting if the browser reaching it is IE 10. It also claims that the FTC Chairman, formerly supportive of Microsoft's privacy efforts, now recognizes 'the harm to consumers that Microsoft's decision could create.'"
'the harm to consumers that Microsoft's decision could create.'" The only harm is to these business' pocketbooks.. For once I'm on MS side in this matter...
Just a thought - and I appreciate it's probably giving far too much credit to Microsoft for joined-up thinking.
But it occurs to me that Microsoft own Bing, which (like any search engine) is paid for through advertising. And if the advertising can be tightly targeted, it's possible to charge a lot more for it. It follows that at least one business unit within Microsoft wants Do Not Track to be a complete disaster.
However, the days when Microsoft could simply not bother to implement something - or implement it so badly as to make it pointless - are over. Particularly as regards web-based technologies.
So, how to deal with this? Do Not Track is based on an honour system that was only ever going to work if a relatively small percentage of people took advantage of it. By making it a default, that honour system breaks down almost immediately. I honestly can't see very many businesses even bothering to install such a function, much less enable it.
The beauty of doing it this way is it gives Microsoft the opportunity to kill Do Not Track while at the same time getting positive publicity from tech-illiterate journalists for being "the only browser to ask websites to respect your publicity by default". Win-win.
Sounds more like a criminal move on Apache's part if it's ignoring what the program is set for. Whether MS turns it on by default or the user turns it on, Apache has NO BUSINESS ignoring the setting....
You sound like a marketing sleaze with that attitude. DNT should be the default for all applications with users having to opt-in to be tracked. It amazes me how you think businesses are entitled to stalk people...
I sense a fork coming, and rightly so.