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Television Network Embeds Android Device In Magazine Ads

Posted by ryuzaki0 on from the calling-all-ads dept.

Revotron writes "Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android device, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad."

4 of 115 comments (clear)

  1. Where are they? by Beavertank · · Score: 5, Informative

    Yes, but only 1000 of the magazines contain the electronic ad, and unfortunately they seem to be hard to come by. I've looked everywhere and have yet to find one.

    1. Re:Where are they? by qubezz · · Score: 5, Informative

      News of the insert was posted on September 23, so this news is hitting slashdot kinda late to actually find one. Word is that they were just in NY and LA.

  2. Link to the article and video by Paska · · Score: 4, Informative

    Here's the direct link to the actual article and video: http://mashable.com/2012/10/02/ew-has-smartphone-inside/#92851Some-Chinese

  3. Only 1000 copies, so you probably won't get one by Qubit · · Score: 3, Informative

    Yes, this is cool, but I can't go out to Barnes and Noble and pick up a copy of this week's magazine and expect to find some fun electronics inside.

    Entertainment Weekly is only producing 1,000 of these digital advertising-enhanced issues, so if you want a nearly free smartphone that, with a good deal of nudging, actually works, you better run, not walk, to your nearest newsstand.

    More info from original source @ mashable

    --

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