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Television Network Embeds Android Device In Magazine Ads

Posted by ryuzaki0 on from the calling-all-ads dept.

Revotron writes "Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android device, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad."

3 of 115 comments (clear)

  1. Senior tech analyst? by citizenr · · Score: 5, Interesting

    I like how g4tv's "Senior tech analyst" cant tell lcd display from camera module.
    The battery is refueling? WHAT? Watching that video is painful.

    --
    Who logs in to gdm? Not I, said the duck.
    1. Re:Senior tech analyst? by mastershake82 · · Score: 4, Interesting

      Seconded... they can't figure out that basically, a directional style type navigation device is missing and they keep trying to navigate with what is clearly a spot for the android home, search, back, menu hotkeys.

      Only thing I was interested in was, can you take the SIM out and will it work in another device?

  2. Re:Stupid by Swampash · · Score: 3, Interesting

    Android was designed as an advertising channel. Seems to be working as intended.