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Is Microsoft's Price Model For the Surface Justifiable?
colinneagle writes "A blog post contending that Microsoft's decision to match Apple's iPad pricing on its Surface tablet will hurt its chances in the market has brought out some negative comments from readers who seem to like the Surface tablet. I was kind of surprised by this, as I and other bloggers seem to agree that making the fully keyboard-equipped Surface tablet roughly $120 more expensive than the iPad kind of negates the purpose — to build steam by appealing to those in the market for a cheaper tablet. Also, I've yet to see an argument that justifies pricing the Surface competitively with the iPad, so I figured I would bring the question to Slashdot: Is Microsoft's pricing for the Surface tablet justified?"
As we've seen time and time again, people are simply willing to pay more for Microsoft products than Apple products.
There's no -1 for "I don't get it."
Then yes, it's worth an extra buck-twenty. What good is a cheaper device that I can't do my work on? That's just a toy.
"Is it priced smartly?" is probably a better question. What could be 'just' or 'unjust' about Surface pricing?
I find the device lacking in the screen department. It is a low res 720P screen with 16:9 AR. It's not a good device to use as a reader or to create any content due to this. If the device clearly outclassed the iPad then it might be worth it to me at 500 with the keyboard. Now it looks like a me too device only with a lower quality overall.
Everyone keeps talking about the iPad price as if that's the holiday price. Apple have a special event on the 23rd (i.e. in six days) where they're releasing 24 new variants on the iPad. At *this* point we'll be able to see how the iPad and Surface offerings stack up against each other
I understood this to be the ARM device that _cannot_ run Windows applications (only Metro apps).
No, Surface runs WinRT, the ARM version of Windows 8 which will only Metro apps which don't take advantage of native x86 code.
There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
using the word justified seems to take away from the fact that there was a cost to develop and build it. Wouldn't we have to know those costs before we can say "justified"? How about asking is it worth it instead?
"The price of a thing is what the thing will bring." You can set a price anywhere you want, but it is up to the customers to decide whether they are willing to pay the price.
So, now, who wants a Surface? How does Surface fit in to the tablet market?
Apple made the first non-sucky tablet, and they reaped huge first-mover advantage, which is still paying off for them today. Related, they have network effect: everyone made apps for iPad because all the customers bought iPads, and customers bought iPads (in part) because of the rich selection of apps. Additionally, Apple did a great job on the user experience, and the quality is excellent. So you put all this together and Apple can command a premium price.
Along comes Android. Now you can get quite nice tablets for $200, and you can install any application you like. You can use multiple app stores if you like. So Android is both the low-cost solution and the more-free solution.
Along comes Microsoft. They are very, very late to the party. First mover advantage? Definitely not. Network effect, vast library of apps? No; they need to build a new stable of C# Windows 8 apps, from scratch. More-free? No; they are copying the Apple model, where the customer must go to the official app store. (And Microsoft is also copying the idea of raking a 30% commission on each sale. App developers tolerate this of Apple... will they tolerate it of Microsoft?)
So... low-cost? Definitely not. The Surface is being priced like an iPad. Customers are willing to pay a premium price for an iPad, but I cannot see any reason why customers would see enough value in a Surface to justify a premium price.
IMHO, Microsoft's best bet is to make the Surface integrate very smoothly into a Windows network. It should connect smoothly to Windows servers, it should have a good email client that can talk to Exchange servers, that sort of thing. That can carve out a niche in the business market, where incidentally a higher price doesn't hurt so much. But they are so late to the party, that many companies are already standardized on iPad. (And all the C-level executives want iPads and already have them.)
In short, at this price level, the Surface will be a niche product at best, and very possibly the next Zune.
steveha
lf(1): it's like ls(1) but sorts filenames by extension, tersely
This is why techies tend to be crap at marketing (that's a complement to techies by the way, I'm a techie).
The purpose of the Surface isn't just to make a profit on each unit (which at this price it probably is), it's to help position Windows 8/RT/Metro or whatever it's called.
The market for cheap tablets is thoroughly occupied by Android. Most people I know, even techies, think of Android tablets as "like an iPad, but cheaper, and therefore not as good". The perception (right or wrong) is that if you want the best you buy an iPad, if you want cheap and cheerful you by an Android tablet. There is no competition at the premium end, it's iPad or nothing. The perception is that the only reason you'd buy Android is because you don't have the money for an iPad.
Pricing the Surface at the same point as the iPad sends out a message to consumers that says "we think the Surface is as good as the iPad". Microsoft clearly want to position Windows 8/RT on tablets as a premium product, it doesn't want to compete with Android, it wants to compete with Apple and iOS.
That won't stop other manufacturers from making cheaper tablets, but Microsoft are setting the bar high. If someone else (e.g. Acer) make a cheap WinRT tablet it will be seen as an affordable version of a premium product, not a "cheap" product.
Paul Leader
Microsoft is acting like they number one in the mobile market, but the fact is they're not even in the game yet or even a player in the sub-mobile markets and they're making some huge mistakes. I've been a .NET developer for 16 years and I'm seriously pulling for them, but the last 6 months have been full of Microsoft making ridiculous decisions. I almost think that Google and Apple paid top executives at Microsoft to screw up this Windows Phone 8 launch as badly as humanly possible.
Microsoft refuses to release the beta or alpha of the Windows Phone 8 SDK to developers unless they pay a $99 fee and even then the SDK is released on a lottery basis. Come on, seriously? MS needs people to write software for for WP8 NOW, not later. So at the very least if they're going to act like they're relevant and charge developers $99 for the privilege to write software for their currently-non-existant device with 0% market share they should at least give those developers the SDK... which leads to my next complaint:
$99 to develop for a device with 0% market share? Microsoft, are you joking? You should be begging developers to write software for WP8 and maybe een giving them a full copy of VS 2012, bot charging them $99. Big mistake.
The Nokia Lumia 900 is a heavy brick. Cool specs and everything, but it's a brick.
And lastly...
Nokia gave AT&T exclusive rights to provide cellular service to the Lumia 900. Is this a joke? Every other mobile maker is going away from exclusivity. Maybe MS could get away with this is WP8 and the Lumia 900 were some world-changing revolutionary device, but come on. WP8 is cool, it's got some great stuff, but it's not anywhere near the same as when Apple released the iPHone in 1997 and gave AT&T exclusivity.
Microsoft has some great stuff going for it: an awesome Visual Studio IDE that blows away XCode and Eclipse and they have a huge foothold in the business market. Tons of businesses have invested heavily is MS infrastructure and developer talent and would be much more likely to do mobile dev projects if Microsoft could get their mobile strategy even 1/2 right.
But as a developer with a passion for mobile dev I'm obviously pretty discouraged about their mobile strategy in the immediate future right now.
I HAVE used it. first comment after getting it was "hey this thing is pretty fast" then as i began to develop for it i notices things. 20gig of the 64 gigs are used for the OS. umm why? the device(s) i have all lose touches, hold on to touches, or at times are generally not responsive to touches. there are 4 buttons on the top or side that seem to do things randomly. i honestly have been using it for a month still dont know what they do. every corner being a non-disable hot corner gets really annoying fast, especially for games, where do you put the buttons? in the middle of the screen where the action is? also there dev panel needs a lot of work, seriously a LOT of work. everytime i need to sign to upload to the store i have to call my manager over since i cant sign directly. he cant give me privledges for signing. wtf. also there are just some things you can NOT do without using the old windows xp/vista/7 interface which on the touch screens is really really freaking annoying, since you dont have the accuracy of a mouse and no right click.
You're asking Slashdot for a Apple vs Microsoft comparison on a product none of us have used? Well that's surely going to be reasonable and fact based discussion.
Ahh. Ad hominem. Well actually.. a) We have lots of Microsoft shills on Slashdot; this has the benefit that all the Microsoft positive "talking points" and news will be posted and everyone posting here makes really sure that anti-Microsoft points are clearly justified. b) This is one of the few places where the people writing aren't soon expecting to be making half of their income from Microsoft adverts. c) there are lots of people who can read specifications and work things out.
For example; there has lots of breathless talk about Microsoft's keyboard covers all over the media. On Slashdot it's been clearly pointed out that the keyboard being pushed has almost no travel and you will have to buy an alternative more expensive one if you want to be able to type reasonably.
Within five minutes of this article going up, someone had posted the Microsoft story that this will be able to run "Windows" apps. This is the kind of thing which is reported without question elsewhere. Here on Slashdot you will see that actually the apps for this new tablet are a completely new ("Metro"/"Modern interface") type.
=~ s,(.*),<sarcasm>$1</sarcasm>,g if any_point_you_wish();
Considering that the pre-installed software on the Surface uses 12GB of space, Advantage : iPad,
http://www.businessinsider.com/microsoft-surface-storage-size-2012-10