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Black Sheep Blackberry Blackballed By Business
Hugh Pickens writes "Nicole Perlroth writes that the BlackBerry, once proudly carried by the high-powered and the elite, has become a magnet for mockery and derision from those with iPhones and the latest Android phones. as Research in Motion clings to less than 5 percent of the smartphone market — down from a dominating 50 percent just three years ago. One of the first steps Marissa Mayer took as Yahoo's newly appointed chief executive to remake the company's stodgy image was to trade in employees' BlackBerrys for iPhones and Androids and although BlackBerrys may still linger in Washington, Wall Street and the legal profession, in Silicon Valley they are as rare as a necktie. BlackBerry outcasts say that, increasingly, they suffer from shame and public humiliation as they watch their counterparts mingle on social networking apps that are not available to them, take higher-resolution photos, and effortlessly navigate streets — and the Internet — with better GPS and faster browsing."
Oh, a "business tool", that sounds so professional
Business email may have a few different requirements (security and all that), but functionally it really isn't all that different from private email. Perhaps that is why people expect their phones to handle both kinds of email in the same manner. BB does this, but apparently other smartphones do a better job. At my client's office, managers have a corporate BB but can also get their business email and calendar on their iPhone or Android. Most of them have ditched the BB as a result, and keep in mind that these aren't your most geeky users; their primary use for their phone is making calls, checking appointments, and reading email.
I am seeing the same trend in other areas of IT as well: what's on the consumer market is often far better than what we're using in business... and there really are few good reasons why we shouldn't have the same stuff in business either.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
If you want a no nonsense device with a physical keyboard and superior email and message handling, a BB is still the best.
"No nonsense"? Have you actually used a Blackberry? They do a few things rather well but overall they are almost obnoxiously annoying to use. I'll take any of the better Android phones or an iPhone over any Blackberry any day of the week. My mother uses a fairly recent BB and good grief is it irritating. Oh it can email fine but heaven forbid you want to do anything besides messaging with it including changing settings.
You also have to remember that the devices it is competing against are general purpose computers which happen to be able to make calls. The BB still is in a world where email is the so-called killer app. Things have changed and just email isn't enough anymore. Even if we concede that the BB is better at dealing with email and messaging, the difference is marginal for most people. The advantages of the BB don't even come close to outweighing its deficiencies.
I had a business meeting at the RIM office in Toronto in late 2005. I asked the lead technical guy i met with casually after we had rounded up after the session, when they were planning on launching a camera with their phone, not really expecting an answer. The answer I got I will never forget. "Why would RIM want to add a camera to its phones, we make business products, not consumer gadgets". In hindsight, RIM had likely already started adding a camera to their coming phones in development projects, but this relatively senior guy must have been unaware of it. But it was quite telling to me and showed clearly the mentality of a company which had found it niche and business model and refused to innovate.