The UK's 5-Minute 4G Data Cap
Barence writes "The tariffs have been announced for Britain's first 4G network and they include a data cap that customers will break within five minutes. EE's high-speed data service will start from £36 a month — or £21 a month SIM-only — although the lowest package's 500MB download limit might put data-focused early adopters off. With EE claiming average network speeds of up to 12Mbits/sec, that means users could theoretically exceed their cap in just over five minutes of full-speed downloads — or a little over ten seconds a day. There are no unlimited data deals."
So, guys... how's that whole "Let the market decide" argument working out for you? Capitalism works great for non-critical, non-infrastructure goods and services... but when it gets its hands on something everybody needs, it's gonna take you to the cleaners. Every single time.
#fuckbeta #iamslashdot #dicemustdie
netflix
While I'd love to blame an economic system for this, I feel the truth is more mundane: consumers are oblivious to what they are purchasing and are content to pay high prices for bad service.
Imagine if even 25% of the new phone buyers took a look at these plans and said, "Wow, that's a terrible option. I'm going to roll back to my old Nokia flip-phone and wait for industry to get its act together."
Yeah, well... they don't do that. They keep buying overpriced cable, ridiculous cell phone plans, Nickelback, lies by politicians, McRibs, etc.
The problem is that the consumers will deny themselves nothing, and if it's a bad deal, they just pass the buck along to someone else.