Apple To Stream a Product Launch Live For the First Time

redletterdave writes "In the biggest surprise since the original iPhone, Apple has decided to live stream its product announcement for the very first time on Tuesday. This means that the company's media announcement from the California Theatre in San Jose, which will begin at exactly 10 a.m. PST (1 p.m. EST), will be available to watch on computers, laptops and mobile devices for the very first time, all in real-time. Apple will be live streaming today's event directly on the company's website. Apple says all Mac and iOS devices will be able to live stream the event, including computers, laptops, iPhones, iPads and Apple TVs." Update: 10/23 18:45 GMT by S : The iPad Mini was announced, as expected. It has a 7.9" screen at 1024x768, it's 7.2mm thick, and it runs on an A5 chip. Pricing is as follows for the Wi-Fi only version: 16GB for $329, 32GB for $429, 64GB for $529. For LTE-capable versions, add $130. Apple also updated the larger iPad, as well as its Mac Mini, iMac, and MacBook Pro lines.

Comments

What?

[Anonymous Coward]

I dunno what semantics the authors are juggling to call this the first time Apple has live streamed it's product launches. But back in the day, Apple used to live stream all their WWDC keynotes... this is definitely not a first for Apple.

I'm on the edge of my seat

[Jeng]

So reporting on a news release about the fact that an upcoming news release will happen live.

New Tag Line

[MyLongNickName]

News for Nerds
Stuff that Matters
Apple Stories Regardless

Re:Apple devices?

[nmb3000]

What the hell Slashdot? You have to love a nerd news site that can't handle posting a tiny bit of code without frakking it all up. Screw Unicode support -- can we get some decent ASCII support sometime this decade?

Try again with some manual editing to make it fail a little less.

/*snowLeopard url*/
var slURL = "http://qthttp.apple.com.edgesuite.net/1210pibasdfvoihbadsv/sl_mvp.m3u8";

/* non-snowLeopard url*/
var nonSlURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg';

/*Windows url*/
var windowsURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg';

/*iphone url */
var iphoneURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov";

/*ipad url*/
var ipadURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_ipad_ref.mov";

/*voip*/
var voiceOver = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov";

/*requirements*/
var requirements = "Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.";

/*refreshPage*/
var refreshPage = false;

Re:Apple devices?

[stewbacca]

h.264 is not a plug-in. It's a codec. Anyone who even hints that h.264 is some sort of Apple lock-in mechanism has no idea what they are talking about.