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Google's Nexus 4, 7, 10 Strategy: Openness At All Costs

MrSeb writes "There have been plenty of rumors about how the Nexus program was going to grow and change with this year's announcement. Now that we have all the details, it looks like almost none of them were right. There is no Nexus certification program, and the dream of multiple Nexus phones seems well and truly dead. What we do have is a range of device sizes with the Nexus 4, Nexus 7, and Nexus 10. However, the Nexus program has been altered in one important way: we know what Nexus means now. There can no longer be any doubt: a Nexus device is about openness first and foremost. Last year the technology sphere was busily discussing whether or not the Verizon Galaxy Nexus was a 'true' Nexus device. This year we have an answer: a Nexus controlled by a carrier is no Nexus. Rather than get in bed with Verizon, Sprint, or AT&T to produce an LTE version of the Nexus 4, we have HSPA+ only. Even the new Nexus 7 with mobile data is limited to this enhanced 3G standard. And then there's the pricing: The super high-resolution (2560×1600) Nexus 10 tablet starts at just $399; The Nexus 7 is dropping in price to $199 for a 16GB tablet; The Nexus 4 with 16GB of storage is going to sell for $349, exactly the same as the old Galaxy Nexus was until yesterday. To put this into perspective, the LG Optimus G, which the Nexus 4 is based on, sells for $550 without subsidy. Google is pushing the idea of openness with the Nexus devices, but it's not an entirely altruistic endeavor. By giving us cheap and open devices, Google is making sure it's in control — not the carriers. That's better for the consumers, but it's also better for Google."

6 of 359 comments (clear)

  1. it's about wrestling control away from carriers &a by 1800maxim · · Score: 4, Informative

    manufacturers. both neglect their users. what google is doing is providing an open device where the user is in control and no longer bound by limitations of carriers and manufacturers.

  2. Can recommend Nexus again. by Qwavel · · Score: 4, Informative

    In some countries and on some carriers one of the promises of the Nexus brand was broken: we didn't get timely OS updates.

    I felt this was a breach of trust - the sort of thing we expect from our carriers and some manufacturers - and it meant I couldn't recommend the Galaxy Nexus to others.

    Fortunately, it seems that what happened with the Galaxy Nexus was not acceptable to Google either, and I'm really impressed with the lengths they are going to - bypassing the carriers completely in my country - to set things right.

    They will probably only sell a tiny number of the new Nexus w/o carrier support but then again, the carriers' were never going to like or promote a phone that came unlocked and with broad carrier support - so they did little to promote the G'Nex anyway.

    So, I'm disappointed that the new Nexus doesn't have LTE, but there is some sense in it (see the linked below for a good explanation) and I believe that the Nexus is once again worth recommending to friends*.
    http://www.theverge.com/2012/10/29/3569688/why-nexus-4-does-not-have-4g-lte

    (*assuming the reviews don't uncover lots of bugs or unexpected shortcomings.)

  3. Re:Meet the new boss by Nemyst · · Score: 5, Informative

    All Nexus devices can also be unlocked and rooted in a straightforward process. That they don't come in this way is a protection for the average Joe who doesn't know what "rooting" even means and who'd just be vulnerable to a malicious app trying to elevate its own permissions.

    Nexus devices are still consumer devices.

  4. Re:Openness by tuppe666 · · Score: 4, Informative

    If it was all about openness, then why no micro sd slot

    What has openness got to do with a micro sd slot!? I in no way defend not having one. I think that cripples the devices. Seriously you could have talked about the APACHE license, or binary drivers. Merging the Linux kernel, opening up the 1st Party proprietary programs on Android, or highlight the GPL programs available on android! [use http://f-droid.org/ ]Not having a microsd slot is about creating artificial different price points for your device. The truth is when compared to the competition it is the most open.

  5. Re:Meet the new boss by Emetophobe · · Score: 5, Informative

    First of all, to call the Nexus truly open is farcical at best. Nexus devices are not open. They come boot loader locked, no root access, and no factory image restore. That is not open. Not by any stretch of the imagination.

    1. When you buy a Galaxy Nexus or Nexus 4 from the play store it comes with an unlocked bootloader.

    2. You can restore factory images quite easily, google provides all of them.

    3. You are correct about no root access out of the box, you need to do that yourself.

  6. Re:No LTE, less space than a nomad by Mullen · · Score: 4, Informative

    Do you actually carry multiple batteries?

    Serious question. I hear people gripe about this all the time, but I don't know ANYONE who actually carries extra batteries. I only hear of people either carrying a charging cable or asking to borrow one.

    No, but I want to replace the small battery with a large on. I used my Nexus Galaxy with the standard battery for 2 months before replacing it with battery that would last 2 days, which is what I need.

    --
    Linux O Muerte!