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Sharp Warns That It Might Collapse

angry tapir writes "Japan's Sharp, a major supplier of LCD displays to Apple and other manufacturers, has warned that it may not survive if it can't turn around its business. The Osaka-based manufacturer said there is "material doubt" about its ability to continue operating in its earnings report filed Thursday. Sharp added, however, that it still believes it can cut costs and secure enough credit to survive. Its IGZO technology for mobile displays is likely to be a key element of its business strategy."

49 of 284 comments (clear)

  1. They just need to... by Anonymous Coward · · Score: 5, Insightful

    Sell their LCD's to apple at a higher cost why should apple be the only one making a premium off the screens?

    1. Re:They just need to... by Anonymous Coward · · Score: 5, Insightful

      because then Apple tells them to get bent, buys all their displays from someone else and Sharp goes under instantly.

    2. Re:They just need to... by Anonymous Coward · · Score: 5, Funny

      What does anyone really expect when SHARP sells BS products like the Sharp IG-BC2UB High Density Plasmacluster Ion Generator for Car Use?

      What does that even mean?

    3. Re:They just need to... by isopropanol · · Score: 2, Insightful

      It's an air filter. Negative ions in the air make smoke particles stick to the (positively charged) filter better. They work better than filters with no ion generator, but not anywhere near as good as not smoking in the first place.

    4. Re:They just need to... by Anonymous Coward · · Score: 5, Informative

      Ionizers literally drove The Sharper Image into bankruptcy. The Sharper Image produced the Ionic Breeze ionizer which Consumer Reports concluded was "ineffective" as an air cleaner and produced "almost no measurable reduction in airborne particles."

      Worse, all ionizing purifiers generate ozone. The EPA states, "Relatively low amounts [of ozone] can cause chest pain, coughing, shortness of breath, and, throat irritation. Ozone may also worsen chronic respiratory diseases such as asthma and compromise the ability of the body to fight respiratory infections".

      So in reality not only are ionizers ineffective, they're actually bad for you.

    5. Re:They just need to... by elfprince13 · · Score: 3, Informative

      And Apple's comes with a webcam, built in 50 watt speaker, Firewire, and GigE connectivity. Not to mention Thunderbolt.

    6. Re:They just need to... by alexander_686 · · Score: 2, Informative

      It’s not volume – it is overcapacity. LCD manufacturing has high fixed costs – that is it is a capital intensive business.

      A few years ago everybody built fab plants – and then the economy turned south so people stopped buying large screen TVs. (oversimplied, but.)

      So, when there is overproduction one has 2 choices – mothball the entire plant (complete loss) or engage in a brutal wall of price cuts and attrition. The logical choice is price cuts and attrition (well, the logical choice would be to go back in time and not build the plant in the first place, but.)

    7. Re:They just need to... by ne0n · · Score: 5, Interesting

      The problem, from Apple's perspective, is that Samsung is the only viable producer of top-quality displays. Only Samsung and LG can produce the volume necessary, and Samsung is openly hostile now that Apple's been trying to bend them over one too many times. So now they're stuck with crap SSDs (Toshiba) and crap IPS panels (LG) unless they pull a rabbit out of the hat. Keeping Sharp afloat with purchasing agreements would be the Microsoft move (a la the investment in Apple, early 90's) but Apple is more likely to buy Sharp and try to keep the entire supply chain in-house. It would take years for this one to bear fruit but, hasn't Apple been patient before? And they've got the cash to build out in a hurry.

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    8. Re:They just need to... by Jafafa+Hots · · Score: 3, Insightful

      Why would Apple want to go into the messy business of actually building hardware again?

      You can't charge a repeating fee for hardware.

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      This space available.
    9. Re:They just need to... by AK+Marc · · Score: 4, Informative

      Literally drove them to bankruptcy is correct in this instance. Though "drove" means "caused" in this statement, "literally" is not misused. If the Sharper Image had not declared bankruptcy, but instead de-listed and closed most of their stores, then you'd be right, but you are not right. Your pedant on "literally" is wrong.

    10. Re:They just need to... by Anonymous Coward · · Score: 5, Interesting

      because then Apple tells them to get bent, buys all their displays from someone else and Sharp goes under instantly.

      An electronics manufacturer I talked to was in a similar situation where a large customer pretty much said that they wanted things made cheaper or they would take their business elsewhere. Instead of shitting his pants he went over the numbers and regrettably informed the customer that he couldn't build things at the price they demanded. A few month later they got back and accepted his original price.

      Moral of the story?
      If you can't produce at the demanded price then chances are that your competition can't either.
      The customer is only right as long as he is willing to pay, if he doesn't want to pay he is no customer and you should spend your time on those who appreciate your services.

    11. Re:They just need to... by ianare · · Score: 2, Funny

      Perri-air, fresh from Druidia, will always be the best.

    12. Re:They just need to... by AmiMoJo · · Score: 3, Interesting

      I own one, as well as a few other Plasmacluster devices.

      They are basically air purifiers that use a combination of filters and ion generation. Unlike older ion generators they don't produce ozone. The ions cause airborne particles to either fall to the ground or be neutralized (e.g. mould is killed).

      I use them to help control my allergies. They were really bad, especially at work. I find that the Plasmacluster on my desk, the one you linked to that I keep in my car and the two I have at home do reduce the symptoms quite a bit. Combined with medication I can breath more or less normally now. I tried Panasonic's Nanoe devices but didn't find them to be as effective.

      That sort of product is extremely popular in Japan, where several manufacturers have large ranges. Sharp went a bit nuts with theirs, adding ion generators to things like vacuum cleaners and washing machines. They do definitely work though - NHK did a test where they tested various product's ability to kill mould and found that some were quite effective.

      The only real down side is that they need humidity to work, generally 50% or more. Newer models often have a water tank so that they can humidify the environment up to around 60%.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    13. Re:They just need to... by Plumpaquatsch · · Score: 2

      Are you going to complain about device drivers having nothing to do with cars next?

      --
      Of course news about a fake are Fake News.
    14. Re:They just need to... by digitalsolo · · Score: 3, Interesting

      Really? A good friend just finished customizing the programming on a 2013 Ford F-150 Ecoboost, and I have modified the software in my 2008 Corvette computer several times (kinda necessary when the engine/computer no longer live in a Corvette).

      There is much talk about this every time a new ECU comes out, but it is still (with very few exceptions) not the case yet. Every new ECU promises to be "locked" and unable to be edited, every new ECU is then cracked for modifications directly afterwards.

      Not to mention the fact that you can hook up a little bluetooth dongle from eBay (15 dollars) to your Android phone with a 5 dollar app and read all fault codes/statuses from the ECU directly. If anything, modern cars are EASIER to work on that old carb'd stuff. The only downside is that you can't just stare at it and guess, you actually need to learn what to do. Of course, that always should have been the case anyway.

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      Just another ignorant American.
  2. Time for Apple to go for the jugular by bogaboga · · Score: 3, Interesting

    This would be an opportune time for Apple to buy Sharp, re-organize the beast then ramp up displays and other parts for its booming business. If Sharp collapses, Apple will be in trouble - guaranteed.

    1. Re:Time for Apple to go for the jugular by rtb61 · · Score: 4, Insightful

      Apple can not buy sharp because Apple's profit margins are way to high, buying Sharp will kill those margins and Apples share price along with it. The problem with Sharp is it kept narrowing down their product base and made itself very vulnerable to fluctuations in sales in it's remaining markets, hence the current problem. It will likely be fine in a few years, still no where near profitable enough for Apple to buy.

      Basically they have put themselves up for sale for their manufacturing facilities as a merger with a more solvent and complete electronics company. Optimum partner would be of course Panasonic who invested heavily in unmarketable plasma screens and needs to shift to LCD.

      --
      Chaos - everything, everywhere, everywhen
    2. Re:Time for Apple to go for the jugular by isopropanol · · Score: 5, Insightful

      Vertically integrating one of your main suppliers would probably not reduce profit margins as much as stopping production because you can't get parts.

    3. Re:Time for Apple to go for the jugular by MangoCats · · Score: 3, Insightful

      It doesn't matter if profit margins go down, as long as profits go up at the same time. Adding another profit base to your business isn't bad just because your margins go down.

      You are speaking rationally... perception is what matters in stock valuations, especially a stock as widely held by "enthusiast investors" as AAPL. Part of the valuation perception in AAPL is the unusually high profit margin, merge them with a nice profitable entity like Archer Daniels Midland and it will muck up that crystal clear picture of what makes AAPL such a desirable stock to hold.

    4. Re:Time for Apple to go for the jugular by StormReaver · · Score: 5, Interesting

      This would be an opportune time for Apple to buy Sharp....

      This would be an even more opportune time for Samsung to buy Sharp.

    5. Re:Time for Apple to go for the jugular by antifoidulus · · Score: 2

      I doubt that would happen, historically the Japanese and Koreans haven't exactly been bff....

    6. Re:Time for Apple to go for the jugular by Kal+Zekdor · · Score: 2

      It doesn't matter if profit margins go down, as long as profits go up at the same time. Adding another profit base to your business isn't bad just because your margins go down.

      You are speaking rationally... perception is what matters in stock valuations, especially a stock as widely held by "enthusiast investors" as AAPL. Part of the valuation perception in AAPL is the unusually high profit margin, merge them with a nice profitable entity like Archer Daniels Midland and it will muck up that crystal clear picture of what makes AAPL such a desirable stock to hold.

      Apple could always acquire Sharp through a subsidiary company. That way Apple's profit margins (and hence, stock price) are firewalled from Sharp.

    7. Re:Time for Apple to go for the jugular by antifoidulus · · Score: 2, Informative

      Do you seriously know any history or are you just mouthing off because you somehow think it makes you sound smarter? You are aware that opposed to a 4 1/2 year war, Japan brutally occupied Korea, raping women(and not apologizing for it), stole massive amounts of resources, almost caused near famine towards the end of the war when they started shipping all the rice out of the country to Japan etc. Not to mention continued territorial disputes and a historical animosity that goes back millennia.

      But yeah, your smart ass point about something I didn't even say negates all that. Kudos.

    8. Re:Time for Apple to go for the jugular by Luckyo · · Score: 2

      You are clearly from US and have had very little if any contact with how cultures in the "outside world of there be dragons" interact when it comes to neighborly conflicts that lasted centuries to millenia.

      Reality is, it's not going to happen. No matter what.

  3. Re:SHARP AND AAPL: SHE IS A GOING DOWN MY CAPTAIN by 93+Escort+Wagon · · Score: 4, Informative

    The 24-month chart is probably more informative than your 3-month chart. I realize it kind of spoils your intended narrative, though.

    Like any stock, Apple's shares have seen significant corrections before - especially in the modern market.

    --
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  4. Re:Lacking clarity by ArcadeMan · · Score: 2

    How did you know it was a Sharp LCD? How did you check?

  5. Apple are trying to move away from Samsung by Whiney+Mac+Fanboy · · Score: 2

    Really, which LCD displays do they supply to Apple?

    Apple tried to diversify their supply chain away from Samsung. Sharp are amongst those who made the retina displays for the iPhone 5 (and the mini Ipad)

    This would be a really good time for Samsung to put the boot in. Interesting to see if they do anything.

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  6. Re:Short all around - shorting stock, shorter visi by Anonymous Coward · · Score: 5, Insightful

    Basically the only people not buying AAPL are people who lack any vision.

    When I hear that said about a stock, I'm inclined to research shorting it.

  7. Great products, poor marketing by guises · · Score: 4, Informative

    My impression of Sharp may be anachronistic, I don't know if the company is still what it used to be, but I think of them as manufacturing really terrific products, particularly portable electronics (remember these?), but hardly selling them or anything at all outside of Japan. Even within Japan I guess their marketing wasn't so good. Sorta the anti-Apple - poor marketing, but great and often pretty open products.

    1. Re:Great products, poor marketing by antifoidulus · · Score: 2

      Well a big part of the problem is that Sharp didn't anticipate the effect that smartphones would have on the portable electronic market.... They made some really cool gadgets but as smartphones continue to encroach on the functionality of these gadgets, many are questioning the wisdom of spending extra money and carrying extra gadgets when their smartphone can do 95+% of what said gadgets can do....
      And of course Sharp was really late to the game with Android smartphones, and their offerings(while having really nice screens) are pretty meh imo.

  8. Japan's Big 3 TV Makers Struggling by guttentag · · Score: 4, Informative

    The #3 television manufacturer in the world, Sony, announced on Friday it's cutting its medium-term TV sales goals in half.

    Four days earlier, #5 Panasonic (Matsushita) announced it's cutting its flatscreen TV production in half.

    Sharp is ranked #4. Apparently all three of the Japanese manufacturers bet too big on TVs and are getting trounced by Korean rivals Samsung (#1) and LG (#2).

    1. Re:Japan's Big 3 TV Makers Struggling by RubberDogBone · · Score: 5, Insightful

      The Korean brands have a lot of awareness right now, thanks in part to Apple basically standing Samsung up and saying "we're scared of Samsung!" which really added both brand awareness and boosted their reputation -which was nothing to sneeze at anyway.

      Samsung has worked very hard to kill Sony. For a long time, that was their main mission: effing bury Sony. The only problem is that they've overshot the goal by making better products more or less across the board, and also that Sony has flopped in nearly every business unit. Samsung now sets the trends in phones and TVs, does very well with tablets, and has decent exposure in regular consumer electronics like pocket cameras and other items. Sony can only hope to follow. Aside from the PlayStation brand, Sony leads.... nowhere. In the future, Samsung is only going to become an even tougher company. They play to win. If iconic Japanese brands die along the way, that's absolutely fine with Samsung.

      LG, after changing their name, embarked on putting appliances in lots of homes. That's a great way to make entire families aware of your brand: it's the fridge, the washing machine, and also the TV. And it's a brand with great peer acceptance. Your neighbors know LG and probably think it's a fine brand.

      Both of these brands make good products for the most part. The neat part is that they both fight like hell to beat each other. So not only are they stomping on Panasonic and Sony, they are also trying to beat each other. This puts tremendous pressure on everybody else in the game. If you are Sony, you don't have one opponent or even two, you have closer to three or four because as much as Samsung and LG are bitter rivals, they have the same enemies and they will fight as one very tough force. If you are Sony, you don't just have to beat Samsung, you also have to beat LG AND you have to beat both of them combined which is intense enough to be its own entity.

      After them, the Japanese brands are kind of lumped in with the no-name Chinese brands. Panasonic and Sony can't easily compete on price with the likes of Vizio or Sceptre, or the new Chinese-licensed brands like JVC, Magnavox or Philips. China hasn't stopped their own brands but they have realized they can just license some old brand name like JVC, play off the name and market what would otherwise be a noname product as a brand product.

      TVs went through a phase where flat screens were a premium product, and at the high end yes they still are. But the low end is dominated by cheap TVs. Heck, you can get a 32-32" LCD TV at drug stores now, same as in the old days when a 12" B/W TV sold at drug stores. China will own that end of the market moving to the middle. Korea owns the top end -with Pioneer in for honorable mention on the high end. Everybody else needs to put on some knee pads and brace for impact. The middle market is going to get squeezed like an Oreo double-stuff left out in the sun.

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    2. Re:Japan's Big 3 TV Makers Struggling by Kyusaku+Natsume · · Score: 2

      That was last year. Still, I think that what are hurting them the most are the high prices of energy and the strong yen. The yen is around 20% more expensive than 2 years ago. No matter how much they try to restructure they can't offer competitive prices against Korean or Taiwanese offers.

      --
      Mexico: 100% conservative's America now!
  9. They just need to...Yen & R&D. by Anonymous Coward · · Score: 3, Informative

    Part of Sharp's problem's are twofold. Their investment in R&D accounts for a lot of their debt. And of course Japans overall problem with the Yen.

  10. Flat Panel TVs have become Cheap by Streetlight · · Score: 2

    Flat Panel TVs have become pretty cheap and with all the added functions and reliability, everybody who wants one or more may already have them. I have a Sharp Aquos which has an estimated 60,000 hours of liftetime. It's great, by the way. At 8 hours per day, that's about 20 years of use. And, as I said, everyone who wants or needs one or more of these things already has them, there's not much of a market. I've seen prices for 50 +" Samsungs or Sharps for $1,200 - $1,500 at Costco. It seems that Sony has already given up on flat panels even though they are supposed to be pretty good, maybe the best. Not to advocate an illegal pricing structure, it does seem like the producers have to increase prices.

    --
    In a time of universal deceit, telling the truth is a revolutionary act. George Orwell
  11. translation is (partially) to be blamed by Anonymous Coward · · Score: 3, Informative

    http://blogs.wsj.com/japanrealtime/2012/11/05/sharp-statement-lost-in-translation/?mod=WSJBlog

  12. Re:He meant the LCD panel itself. by Farmer+Tim · · Score: 3, Insightful

    You won't find a Dell logo inside the Dell display either. What's your point?

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  13. Re:Lacking clarity by bloodhawk · · Score: 5, Informative

    Stores often calibrate displays according to what they are currently trying to push. using tricks such as lower res vs high res video, warm colours and poor calibration to guide you to what they want you to buy. Always check online before browsing displays for real agnostic reviews.

  14. Re:Is this important? by bloodhawk · · Score: 3, Interesting

    There are very few large scale LCD manufacturers. Arguably the 2 biggest names are Sharp and Samsung, Apple are actively pushing away from Samsung and looking to Sharp so it would be very nasty for apple. The collapse of Sharp would have a big impact on who makes your tablet, smartphone and television screens in future and potentially the market prices of those devices as shortages or lack of competition will potentially affect prices.

  15. Re:Sharps market cap is about $3 billion. by symbolset · · Score: 2

    If only it were that easy. A number of patent cross-licenses and other contracts go void in the event of a change in control. That's why nobody has bought AMD yet.

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  16. Sad by drolli · · Score: 4, Interesting

    Big Japanese mobile companies always take a long time to turn around if something happens. They all still don't understand why the iphone is successful since all the management level there was brought up in a time when NTT had a monopoly and the companies produced mobile phones nearly exclusively for NTT/docomo (imode), which in turn force fed the mobiles to the customers.

    I liked Sharps products, learned programming on a MZ-80B. I always wanted to buy a zaurus, one of the first linux-based PDAs, but it was mainly sold/available inside Japan. When i lived in Japanlater, i bought a sharp netwalker T1 (only available in Japan).

    The netwalker demonstrates all of Sharps shortcomings in a technically not so bad device:

    -Target the Japanese market only from the beginning

    -make no advertisements about the special features it has (e.g. standard usb host port, interesting pointing device layout)

    -make a half-assed decision of using Ubuntu on it (for *two* devices they used the ARM port of Ubuntu)

    -leave it unpolished, with easy to fix show-stopper bugs, trusting that the Japanese will always buy Sharp

    1. Re:Sad by AmiMoJo · · Score: 2

      Big Japanese mobile companies always take a long time to turn around if something happens. They all still don't understand why the iphone is successful since all the management level there was brought up in a time when NTT had a monopoly and the companies produced mobile phones nearly exclusively for NTT/docomo (imode), which in turn force fed the mobiles to the customers.

      Japanese electronics companies are some of the most innovative and fastest changing in the world. The Japanese economy is build in the idea that every year they come out with new models that have new widgets that people buy even though their old one isn't broke.

      Japanese phones have had a lot of features that are only just coming to the west for years. Things like indoor navigation in underground railway stations, NFC payments, amazing camera stabilization, WiMax.

      Every Japanese electronics manufacturer's motto is something to do with innovation. Their whole business model is built around making new features that induce people to buy a few appliance even if the old one is still working fine. Fridges that photosynthese you vegetables, washing machines that can iron your cloths and recycle water to cut down your bills. Tea makers that sent a text message when used so that you can be sure your elderly relative is still okay and active. Most western appliances are basically the same as they were 20 or 30 years ago.

      I wish more of those products were available in the west. They call Japan the "Galapagos" because it has different technology to everyone else, lots of Japan only products whose features might eventually filter down to the rest of us if in a few years.

      --
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      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  17. Re:They just need to...Buy Apple. by Luckyo · · Score: 4, Interesting

    1. No, not nearly enough unless they want to spend pretty much all of it. Sharp is huge, and selling to a foreigner would require massive amount of extra funds to essentially bribe a lot of japanese legislature.
    2. Sharp has problems with money flow due to current banking environment and crisis hitting its sales and profit margins hard, in addition to increasing competition. It's not really ready to collapse, that statement was most likely aimed at helping it secure low cost loans with governmental backing, as is the way of things in Japan.
    3. Expertise in question simply doesn't exist. This is what Sony tried once, threw a LOT of resources at the problem and failed in a spectacular margin. Biggest problem is completely different corporate culture, japanese and american simply do not mix.

    Many people nowadays think that money solves everything. It really doesn't. What money can do is support inefficiency until it runs out. But it won't fix the problem causing the drain.

  18. But a "Sharp Apple" by Chrisq · · Score: 3, Funny

    Apple is more likely to buy Sharp and try to keep the entire supply chain in-house.

    But a "Sharp Apple" could leave a bitter taste

    1. Re:But a "Sharp Apple" by Hognoxious · · Score: 3, Funny

      What if it was a Sharp Apple with rounded corners?

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  19. Re:Lacking clarity by MysteriousPreacher · · Score: 5, Funny

    Without Monster Cables, the other displays are going to be cubic but far less rounded, the contrast less warm, and the colours markedly less spatial. I'm no expert, but even my unprofessional eye can spot these differences if I'm told up-front that Monster cables are being used.

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    -- Using the preview button since 2005
  20. 90s called. by Hognoxious · · Score: 2

    Perhaps they think they'll make it up on volume?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  21. Re:Lacking clarity by drinkypoo · · Score: 2

    This in northern europe, though. Is this a no-no in the US?

    If you look like you have money and are planning to buy something, they usually will let you fiddle with the computers quite a bit. That's been my experience anyway, and I often look like a scruffy nerf-herder. As long as you've got money, you get to do stuff. It's the American way, after all.

    --
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  22. It's already priced in up front by sjbe · · Score: 2

    OEMs go to the suppliers yearly, demanding a (often contractual) reduction in price by 1-2% ... whether the suppliers are able to supply the parts at the lower cost is irrelevant, and most will gladly bend over in fear of not loosing the next deal (which they'll likely also lose money on).

    Actually what happens is that the lower tier suppliers price in future price reductions knowing that the OEMS will demand price reductions in future years. The suppliers aren't stupid so they price that in up front. Occasionally someone is dumb enough to not take this into account and they lose their a$$ on the job and aren't a factor the next time around. I'm a cost accountant and deal with this all the time. You pretty much have to assume between 1% and 5% give backs (amount depends on the customer) when pricing a part to a US auto supplier. I've even seen them demand retroactive discounts going back 3 years.

    This really is more of a problem with the US auto makers and their bigger suppliers. Frankly the US auto makers tend to have a pretty dysfunctional relationship with their supply chain. They tend to prefer their suppliers to be right on the edge of bankruptcy if possible. The Japanese manufacturers don't tend to beat up their suppliers so much and tend to have much more of a partnership relationship. I've actually had a Japanese auto maker ask a company I worked with if they were making enough margin to be healthy. You really do not want to be a Tier 1 supplier to a US auto maker. Tier 3+ is fairly safe and there are profits to be had there.