Ask Slashdot: How To Make a DVD-Rental Store More Relevant?
smi.james.th writes "Here on Slashdot, the concept that older models of business need to be updated to keep with the times is often mentioned. A friend of mine owns a DVD rental store, and he often listens to potential customers walk out, saying that they'd rather download the movie, and not because his prices are unreasonable. With the local telco on a project to boost internet speeds, my friend feels as though the end is near for his livelihood. So, Slashdotters, I put it to you: What can a DVD store owner do to make his store more relevant? What services would you pay for at a DVD store?"
The only possible way to survive is to develop a niche. Streaming services are usually pretty good for recent movies, but a lot of back catalogue stuff is hard to find. Specialize in the stuff that's out of print, rare, etc. But really, I'm hard-pressed to see how that business model would be sustainable as a primary income source in most communities. There simply isn't enough demand for the content, especially given the huge amount of material available through Netflix's mail catalogue.
Slashdot isn't the best place to ask because most of us have bought into digital distribution. We are unlikely to be the video store's target audience so we aren't the best people to ask.
Your friend also has some challenges because copyright laws limit his options. A lot of things that could be done would be illegal or require a lot of paperwork because it would be considered a public showing (e.g. previews, a showing room for private events).
Yet they may be able to transition their business if they are into film. This could be tied to tangible products or people oriented. They could try to sell the hardware to show movies, provide a forum to discuss them, or even provide a hub for people who want to produce independent films.
There are a lot of other ways to adapt. The key though is to talk to the people who matter: the customers who would actually use the service.
Yes - work on that crazy niche of people who will still be buying horse whips in the crazy year 2012 when most people are riding their jetpacks to the moon. Those who enjoy riding horses for pleasure, the horse racing industry etc. Also never forget rule 34 - there will always be a niche sexual element to any product, so make sure you target the BDSM market with some classy designs.
Same for physical DVD rental. Target those who don't just want to watch a film, but those who want to have a real life experience around it. Hold the equivalent of a book club, promote one DVD a week that all your members can rent for, say, 1 penny, then hold a weekly get-together to discuss the film. Promote the art-house side of things, quirky foreign films, all the things that are tucked away on the NetFlix submenus. Hell, why not, hold a singles evening once a month, there's plenty of single film nerds out there.
Please consider this account deleted, I just can't be bothered with the spam anymore.
I'm happy to stipulate that any executive who accepts a pay raise the same year their workers get a cut is a scumbag. But ultimately it was union negotiators who allowed the company to go under. Maybe they thought having no job is better than a having a shitty job working for assholes, and that killing off a company that can't or won't take care of its employees is a message worth sending. If so I'd actually respect that, but I haven't seen that's how this is being reported.
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