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Advertising May Soon Follow You From One Device To the Next
moon_unit2 writes "We're all familiar with ads that seem to follow you around as you go from one website to another. A startup called Drawbridge has developed technology that could let those ads follow you even when you pick up a smartphone or tablet. The company, founded by an ex-Google scientist, employs statistical methods to try to match and identify users on different devices. The idea is that this will preserve privacy while making mobile ads more lucrative, although some experts aren't convinced that the data will be truly anonymous."
some experts aren't convinced that the data will be truly anonymous
You don't say? In particular, note the complete lack of incentives for the company to actually care how good its anonymizing is.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
http://slashdot.org/firehose.pl?op=view&type=submission&id=2387715 Seriously?
You... don't understand how the firehose works, do you?
An enigma, wrapped in a riddle, shrouded in bacon and cheese
Here's hoping my own browsing habits don't match too closely with any person the government has decided to put on its "disposition matrix..."
An enigma, wrapped in a riddle, shrouded in bacon and cheese
In their continuing quest to impose their marketing scum on every aspect and moment of your life, they are now taking yet another step in their bid to become omnipresent and unavoidable.
It's getting to the point where these marketing invasions need to have serious and painful repercussions to those creating or employing them.
Adblock already follows me from one device to the next.
I stopped using Google services long time ago for that same reason. Used to be a huge fanboy... and I mean I used everything - email, docs, blogger, maps, adwords, adsense, freaking shopping site, everything. Now the only one I have left is Gmail, to make sure nobody steals whatever accounts I haven't moved off of it yet.
Bow before me, for I am root.
Used to be a bit of a google fanboy myself. Now I realise they are no better than the rest and are also hell bent on world domination like Microsoft.
If I don't buy something first time I see an add, showing it to me again is just going to fail again. Repeatedly doing the same thing and expecting a different result is one of the hall marks of insanity!
I'm sure that advertises follows people across devices, already. Most people I know are either logged into Google or Apple at home, at work, and on all of their gadgets. Of course, they're already being tracked.
I don't respond to AC's.
What's the first thing you do when you set up a new Android phone? Log in to your Google account.
You probably search for things on Google using your Google account.
If you use Chrome, you probably log in with your Google account.
Who is the biggest Internet advertiser?
It already doesn't matter what device you are using.
Lack of critical thinking.
In fact I get no advertisements on any of my phones, tablets, TV or computers.
you see, I'm one of those evil terrorists that blocks advertising. I block it in my devices, I record TV with MythTV that strips out Commercials.
I am evil incarnate. Children go to sleep hungry because of my actions, and the enture economic collapse is my fault due to the adblocking.
Want to know what is even more evil? I block telemarketing calls, and I dont read any spam. I am evil Incarnate and utterly proud of who I am.
Do not look at laser with remaining good eye.
The current plan for most advertising is to raise brand awareness. So, when you see two competing products you pick the one that feels most comfortable and familiar, because you've seen the brand before. I make a conscious point of avoiding products that seem more attractive for a reason I can't consciously bring to mind, but not enough people do for this to work as a strategy.
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