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How Much Are You Worth To an Online Lead-Gen Site?

jfruh writes "You may remember the tale of the blogger who found that an infographic he'd put on his site was the front end of an SEO spam job. Well, he's since followed the money to figure out just who's behind this maneuver: the for-profit college industry. He discovered that the contact info of someone who expresses interest in online degree programs can be worth up to $250 to an industry with a particularly sleazy reputation."

23 of 83 comments (clear)

  1. College sleaze by Vintermann · · Score: 4, Interesting

    That there is such a market for sleazy colleges at all should be a wake up call. I hope MOOCs will kill off all these "colleges" that are more reliable producers of debt than education.

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    xkcd is not in the sudoers file. This incident will be reported.
    1. Re:College sleaze by crazyjj · · Score: 4, Insightful

      I hope MOOCs will kill off all these "colleges" that are more reliable producers of debt than education.

      That describes pretty much *all* colleges/universities now.

      --
      What political party do you join when you don't like Bible-thumpers *or* hippies?
    2. Re:College sleaze by garcia · · Score: 2

      I worked in higher ed for most of my adult life at both non-profit and for-profit institutions and as such I like to pretend I know the good and bad of both models.

      Based on the complaints of so many in the public regarding the for-profit/online model, I am blown away by the support for MOOCs outside of higher ed. I get it, free learning is great but what about actually verifying any learning was done? Are you seriously going to tell me that for-profit education should be killed off by a model which has absolutely no verifiable results? Where is the outrage about that? Solely because it's free we can rally around it? Please be serious.

      As someone who is 10 weeks from graduating with a masters from a for-profit institution (it was free while I was employed there), I fully understand the challenges I will face in the workplace if I try to leverage that specialized degree. However, as a hiring manager, if someone said they were learning through MOOCs I wouldn't even give them the 1/100th of the consideration I would give to a candidate with a degree from a regionally accredited for-profit educational institution.

      Let's stop with the rhetoric about how MOOCs are the savior of our failing higher education models. They're not and they never will be. A wonderful way to learn on your own but certainly not one that can be verifiable.

    3. Re:College sleaze by ranton · · Score: 4, Interesting

      Based on the complaints of so many in the public regarding the for-profit/online model, I am blown away by the support for MOOCs outside of higher ed.

      The complaints about for-profit/online schools are based on the value of those schools compared to their cost. A school like University of Phoenix costs over $500 per credit hour, which is far higher than the industry average. And they provide a severely less valuable education that even the worst brick and mortar schools. No rational people think that MOOCs are going to completely replace real schools, but instead treat them purely as a supplement.

      I obtained by bachelors from University of Phoenix after getting my associates at a junior college. I did this because no brick and mortar schools offer late night classes for a BS degree in IT (in 2008 at least), and I needed to work full time to support a family. I know just how bad their education is. I joke around with coworkers about how lowsy the education was. I have also taken a few MOOCs on coursera, and the education there just blows UoP away. There is no verification that the student actually learned anything, but the same can be said for UoP. I never took a proctored exam, or any exam at all for that matter. If someone paid me $20k on top of tuition I could get them a BS in Software Engineering in a couple years for little effort, because they would never have to prove they know anything in person.

      The only reason these online schools exist is because real colleges refuse to offer a much needed service (after work hours or online BS degrees). I only got my degree from an online school so I could immediately apply for an MS degree at a real school (DePaul).

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      -- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
    4. Re:College sleaze by fermion · · Score: 2
      I get it, free learning is great but what about actually verifying any learning was done?

      There are many ways to look at college. One is as a time spent becoming educated, cultured, and expanding your contacts beyond you hometown school social group. This is why many sent their kids on the Grand Tour, or from America to the great schools of England. The threat of plague, it is hypothesized, and the arduous journey across the sea, impelled the residents of proto-America to build their own colleges. Over time many private and public universities were built. For the early ones, formal assessment was not as important as learning, and of course they were not for the masses Over time more people entered an institution of higher education, formal methods of assessing learning in more real time were developed to track the progress over the years, and we heard more about so-called grade inflation.

      Another way to look at college is as a way to train for a job. In this way general learning is not the key, but rather promotion and validation of a skill set. This skill set will then allow to function as a person who can complete some predetermined set of tasks. As some of these tasks are quite involved and complicated, it requires skilled personel to teach the tasks, and therefore significant money has to be paid. At the high end fo these tasks are doctors and lawyers. At the low end is operating MS Office on a computer. These are valuable skills and deserve a significant payment.

      So what are for profit Universities? They may be a place where students who would not succeed in becoming educated and cultured in traditional institution can succeed. In this case all the complaints about cost and default rate are unjustified. The issue we are having right now is if the instruction is rigorous, or are these diploma factories. The cost lends credence to the later, and it would be good if for profit schools focused on that.

      But they are not. They more and more are presenting themselves as work training facilities. Which is fine. But in that case the verification of learning is landing and keeping a job. If one is not going to be an institution of abstract higher learning, then one is a job training, a different but valuable resource. However, the fact that people default on loans because they don't get a job then becomes a verification that learning is not going on.

      As far as hiring, most jobs for which I have applied wanted authentic verification, not simply degree and grades. The degree and grades were simply a way for HR to thin out the resumes. If someone were to look at a regional or online degree, which in my experience they were not, at least for the pay grade I was looking at, they would still want to see a completed task. It would not mater where the knowledge came from, just that you could apply it.

      And that is where all this is going. Authentic assessment. We need many different learning opportunities because people learn differently. But if the learning results in nothing, who cares?

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    5. Re:College sleaze by Hatta · · Score: 4, Interesting

      The reason is, you're more valuable to the masters of the economy as a debtor than an educated citizen. This economy does not run on education, it runs on debt.

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      Give me Classic Slashdot or give me death!
  2. Look up "sinecure" positions by Impy+the+Impiuos+Imp · · Score: 5, Interesting

    So online schools are hooking you up wih loan officers for easy-to-get loans to dump cash into their pockets and leavr you, most likely, without a degree, or if you get one, essentially worthless.

    Nice.

    The student loan bubble is still bubbling. Easy loans are (knowledge is power, folks) helping people get educations but also driving the cost increases the past two decades. They nickle-dime you each year because they can.

    It's the same wih a car loan. No way you'd buy a $2000 car nav radio. But add $23/month to a payment? Sure!

    So they add $23/monh to your college loan each year because they can.

    Meanwhile politicians and administrators throw up their hands and say, "Doh! We don't know why!" If you don't, you should be fired.

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    1. Re:Look up "sinecure" positions by Anonymous Coward · · Score: 2, Informative

      I don't know why people bother with the scam that is the US education system. There are plenty of places around the world that are not part of the bubble.

      A distance-learning Master's degree, from a reputable university in England, costs between $5000 and $10,000 and can be easily completed in two years. A distance learning Bachelor's degree, from the Open University (the people who invented distance learning) can be had for as little as $24,000.

      Why pay a fortune to a bullshit third tier school in the USA, when you can get a better education from a better school for a fraction of the price?

    2. Re:Look up "sinecure" positions by crazyjj · · Score: 2

      It wouldn't be such a problem (in the U.S. anyway) if the government would at least restrict its loan guarantees to accredited colleges.

      --
      What political party do you join when you don't like Bible-thumpers *or* hippies?
    3. Re:Look up "sinecure" positions by BVis · · Score: 2

      But but but FREE MARKET! Government BAD! Regulation EVIL! etc.

      --
      Never underestimate the power of stupid people in large groups.
    4. Re:Look up "sinecure" positions by TubeSteak · · Score: 2

      It wouldn't be such a problem (in the U.S. anyway) if the government would at least restrict its loan guarantees to accredited colleges.

      The for-profit schools have been buying up accredited colleges in order to piggyback their programs on the purchased accreditation.
      Example: Kaplan purchased its accreditation in 2000 when it bought Quest College.

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      [Fuck Beta]
      o0t!
  3. Terrific, how do I sell MY info? by couchslug · · Score: 3, Funny

    I'd sell my info and put it towards college. Since I'm already attending it would be legit!

    --
    "This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
  4. Big business by Anonymous Coward · · Score: 4, Interesting

    It's a big business, some of these degree lead gen firms employ hundreds of people and rake in millions of dollars.

    But.. it might be sleazy, but in the end it's just marketing. However, some players in the market (not OnlineSchools.org) push the boundaries even further, and attract visitors to their sites with fake job offerings. When the visitor tries to apply for the job, then they get the hard sell for these for-profit universities. The job never materializes of course as the whole thing is a fraud in these instances, but consumer protection agencies aren't bothered.

    Now, of course if those job offerings (or whatever bait is used) don't exist then it's fraud, because the lead gen company is getting something of value (you) by deception (a fake offer). Repeat that hundreds of thousands of times and you have a BIG fraud.. but with lots of individual victims who may not even realise that they have been scammed.

  5. Great submission! by DaMattster · · Score: 3, Interesting

    This was a really great submission and the other links within the TFA were interesting as well. I always had a wary eye cast towards the for-profit educational sector but I honestly had no idea that taxpayers were responsible for a significant amount of their profits. At one point, I was thinking about the University of Phoenix because I suspected that they were at least legitimate. Now, I'm glad I did not!

  6. Re:That is to be spelled L-E-D by sunderland56 · · Score: 2

    So you think the article is about small electronic light bulbs???

    And you call *us* dumwads...

  7. Re:And... by sunderland56 · · Score: 3, Insightful

    Physics is a pure science. Driving is an applied science. Schools teach one or the other; few people are good at both.

    Having a doctorate degree in one field - say medicine - doesn't make you smart at another - such as math, or physics.

  8. Re:And... by JustOK · · Score: 2

    The pharmacy reps tell them what and how much to prescribe.

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    rewriting history since 2109
  9. Re:And... by Farmer+Pete · · Score: 4, Interesting

    I got my 4 year B.S. in Information Technology degree from a reputable college for a grand total of $10,000. I graduated in 2004. That doesn't include rent, food, living expenses, or books, but I never lived with less than 3 other people (often in houses with 6-8 people), ate cheap food, didn't spend much on anything, and I hardly ever bough school books unless they really were required.

    How did I spend less for a 4 year degree than most of my friends spent in 1 year at the local University? I went to a community college for my first two years, and then I went to a smaller university (Central Michigan University). Community college cost $1000 a semester, and CMU cost $2500 a semester. I did get 2 scholarships for a combined $4000, but I didn't even apply for either of them. One was given to all Michigan students from the tobacco settlement, and the other was given to me since I had a GPA above 3.5 when I transferred to CMU.

    I have several friends who graduated with 40k-120k in debt. I can't even imagine having that much extra debt. It would be like having a second mortgage. It breaks my heart even more when someone gets that much debt with a degree that has a pretty low earnings potential. You'd be amazed how many young people I've talked to who never thought about looking at the job market before picking their career path, to see what kind of job possibilities/salary ranges were. There is no reason to go 50k in the hole, just so you can get a job making 30k a year.

  10. Re:That is to be spelled L-E-D by Kardos · · Score: 2

    It's operator overloading, except for words!

  11. Re:And... by Farmer+Pete · · Score: 4, Insightful

    Well, I can't control what companies do, but I can advise people not to make dumb decisions. Too often people are directed to pick a career that is what they want to do. Sounds great on paper. I remember filling out one of those career direction tests in high school. If I had followed it's advice, I'd be sitting in a tower watching for forest fires. I don’t have any idea what that type of a job pays, but I have to believe the market is incredibly small. I have a cousin who was half way through college studying to be a photojournalist. He wanted to take pictures for National Geographic. It wasn’t until someone finally banged into his head that there are only a couple hundred people in the world who do that job. He had better odds of getting into the NFL. It seems harsh to smash someone’s dreams, but people need to have a sense of realism in their career choices.

  12. it's not spam if you ask for it by Khashishi · · Score: 2

    If you sign up to a site about online schools, and fill out online school applications, and they call you, that's not spam. Scam, maybe, but not spam.

  13. Re:And... by burningcpu · · Score: 2

    Sorry, that isn't math. That is number crunching. Anyone who completed a doctorate degree in a science field will be good at number crunching.

  14. Re:And... by BVis · · Score: 2

    No, but self-worth doesn't pay the rent. Excelling at your job doesn't have a great return on investment these days; most of the time, whether you work your brains out or do just enough to not get fired, you get paid the same.

    --
    Never underestimate the power of stupid people in large groups.