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Has Lego Sold Out?

Hugh Pickens writes "Matt Richtel and Jesse McKinley write in the NY Times that for generations of American children, Legos were the ultimate do-it-yourself plaything. Little plastic bricks, with scant instructions, just add imagination. But today's construction sets are often tied to billion-dollar franchises like Star Wars and Lord of the Rings and invite users to follow detailed directions, not construct their own creations from whole brick. It's less open-ended, some parents and researchers say, and more like paint-by-numbers. 'When I was a kid, you got a big box of bricks and that was it,' says Tracy Bagatelle-Black. 'What stinks about Lego sets now is that they're not imaginative at all.' Lego loyalists are quick to defend the company. Josh Wedin, the managing editor of the Brothers Brick, a Lego blog, called complaints that they are less creative 'simply ridiculous,' adding that Legos always included some instructions, though he says he misses the alternative designs that used to be on the back of the box. But Clifford Nass, a sociology professor at Stanford University who studies how people relate to the physical world versus the virtual world, says some essential qualities were lost when Lego became more like other toys. 'The genius of Lego was, you had to do the work.' Learning about frustration, Nass says, 'is a hugely important thing.'" (And watch soon for a review of The Unofficial Lego Builder's Guide, a book intended to help Lego users escape the tyranny of block-by-number instructions.)

8 of 425 comments (clear)

  1. Waste of space. by Anonymous Coward · · Score: 5, Informative

    Doesn't the NYT have anything more important to publish than people bitching about legos? If you just want a bag of bricks, you can still get them. In fact, you can order them in bulk now, which wasn't offered when I was a kid.

  2. Last time I went to the Lego Store... by wilgibson · · Score: 4, Informative

    you could still buy buckets of bricks, and the whole back wall was loose bricks for people that wanted to make their own bucket. I've been playing with Lego for thirty years. I always wanted to make what was on the box first, but eventually it became whatever the hell I wanted it to be. If someone wants to whine about children not being creative these days, I think Lego is the last reason they aren't creative!

  3. Lego was not the ultimate do-it-yourself plaything by Alain+Williams · · Score: 5, Informative

    That title must go to Meccano. With this you could build real things that worked and would not fall into bits at the first knock. With strips of metal held together with nuts and bolts you could create great things. I loved it.

  4. Re:It's just training for future geekery by Altus · · Score: 4, Informative

    Now? Lego has always been extremely expensive.

    --

    "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

  5. Re:It's just training for future geekery by rolfwind · · Score: 4, Informative

    I have been told there is a reason for the expense. Legos are built to extremely tight tolerances, something up to 10 micrometers. Tight tolerances means everything is more expensive (the dies have to be swapped out more, quality control, etc).

    The reason for tight tolerances is that it has to be backwards compatible with all the other lego sets out there. They just have to fit.

    You could buy the alternatives, like mega bloks, but the creations often fall easily apart and don't have quite the same fit, even if the pieces are from the same tub.

  6. The 1980s called, they want their news back. by AC-x · · Score: 4, Informative

    What a load of rubbish, Lego sets have included detailed instructions to make the specific thing on the box for decades! The main difference now is that sets are tied to specific films like Starwars, Pirates of the Caribbean, Harry Potter and so on rather than just generic themes like space, pirates, castles etc.

    How is this pirate set from 1989 any worse than this Pirates of the Caribbean set from 2011?

    It may be a movie tie-in but you've still got to build the thing yourself and you can take it apart and put it together again any way you like.

  7. Re:It's just training for future geekery by Missing.Matter · · Score: 4, Informative

    Yeah, I remember as a kind one thing I wanted for Christmas and never got was a $100 Lego castle. This was in the late 80 early 90s. This also serves to note that even back then, Lego wasn't just a box of generic bricks. They had soldiers, weapons, horses, specialty mountains and trees.

    I remember lego space started out pretty generic, but over time the pieces got more and more specialized to the theme. Eventually you got these flying saucers with big alien logos on the pieces that you couldn't use for much else. The only difference between now and then is you have Galactic Republic logo instead. This may be "selling out", but I don't see how it would have much of an impact on a child's creativity, as I got along just fine with the old imaginary brand sets.

  8. Re:I've felt like this for years, too by colinrichardday · · Score: 4, Informative

    >> I'm glad I kept most of my legos for when my son's old enough for them.

    > I take it you threw the grammar book out?

    As "son's" can be a contraction for "son is", I fail to see the problem.