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Has Lego Sold Out?

Hugh Pickens writes "Matt Richtel and Jesse McKinley write in the NY Times that for generations of American children, Legos were the ultimate do-it-yourself plaything. Little plastic bricks, with scant instructions, just add imagination. But today's construction sets are often tied to billion-dollar franchises like Star Wars and Lord of the Rings and invite users to follow detailed directions, not construct their own creations from whole brick. It's less open-ended, some parents and researchers say, and more like paint-by-numbers. 'When I was a kid, you got a big box of bricks and that was it,' says Tracy Bagatelle-Black. 'What stinks about Lego sets now is that they're not imaginative at all.' Lego loyalists are quick to defend the company. Josh Wedin, the managing editor of the Brothers Brick, a Lego blog, called complaints that they are less creative 'simply ridiculous,' adding that Legos always included some instructions, though he says he misses the alternative designs that used to be on the back of the box. But Clifford Nass, a sociology professor at Stanford University who studies how people relate to the physical world versus the virtual world, says some essential qualities were lost when Lego became more like other toys. 'The genius of Lego was, you had to do the work.' Learning about frustration, Nass says, 'is a hugely important thing.'" (And watch soon for a review of The Unofficial Lego Builder's Guide, a book intended to help Lego users escape the tyranny of block-by-number instructions.)

9 of 425 comments (clear)

  1. Waste of space. by Anonymous Coward · · Score: 5, Informative

    Doesn't the NYT have anything more important to publish than people bitching about legos? If you just want a bag of bricks, you can still get them. In fact, you can order them in bulk now, which wasn't offered when I was a kid.

  2. I've felt like this for years, too by Cyphax · · Score: 5, Insightful

    Ah, I agree so much. I had my fair share of legos when I was a child and the building blocks were nice and generic. Nowadays, all the pieces are molded to shape whatever you're supposed to make much better, resulting in a nicer looking whatever-it-is-you-were-making, but taking it apart, I wonder if there's much of a point in trying to make something else out of it, even beside the alternatives listed on the back of the box.
    I'm glad I kept most of my legos for when my son's old enough for them. Other than that it looks like I'm stuck remembering the old days fondly.

    1. Re:I've felt like this for years, too by Jarik+C-Bol · · Score: 5, Insightful

      of course there is. that molded 'specialty' piece is always a plethora of other things, you just have to attatch it to a hinge, or a side, or upside down and backwards. I played with legos all through my childhood, and the 'specialty' pieces from my 'Ice planet base' set, and my 'space shuttle' set always found new life in building space ships, giant robots, submarines, and a whole world of other things.

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  3. Re:It's just training for future geekery by alphatel · · Score: 5, Funny

    The first step is to completely ignore the manual, and this is what they're teaching children. This is a skill I wasn't able to master until I was in college, but today's kids will have it done by high school.

    Today's kids are doing creative block-building online, and paint by numbers in Legos. What a strange, twisted world.

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  4. Not the issue by wisnoskij · · Score: 5, Insightful

    They have had detailed instructions that you could follow for almost as long as Lego has existed.
    The problem with today Lego I that they made they completely out of proprietary big pieces that do not really fit together any other way.

    You used to be able to buy some castle set, with step by step instructions, but it was made with the exact same pieces as every other set out there. So at the end of the day you could take it apart and build that castle into a space ship. Now Lego is basically just action figures and video games.

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  5. Lego was not the ultimate do-it-yourself plaything by Alain+Williams · · Score: 5, Informative

    That title must go to Meccano. With this you could build real things that worked and would not fall into bits at the first knock. With strips of metal held together with nuts and bolts you could create great things. I loved it.

  6. Re:Buy plain bricks.... by jedidiah · · Score: 5, Insightful

    They sold kits in the old days. They even sold kits with various themes and special (non-brick) parts.

    All of this nostalgia and angst is misplaced. These people are running off on a tangent based on some idealized notion of the past rather than what actaully happened.

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  7. Re:Really two varieties of Lego by NixieBunny · · Score: 5, Interesting

    We have at least a hundred LEGO sets from various of the "unimaginative" series from Harry Potter to Star Wars to the underwater things. They get built once according to the book, then they gradually get taken apart and mixed in with the giant bins of random LEGO parts. All these strangely shaped and colored parts mix together quite well, and my children have had no trouble whatsoever in creating weird fan-fic style mashup vehicles and action sets.

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  8. Re:Really two varieties of Lego by Runaway1956 · · Score: 5, Funny

    Read the directions? Huh? You're kidding, right?

    I'm a guy. I never need directions, behind the wheel, or playing with Legos. It would be unmanly to start now!

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