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Early Apple Designs Revealed, Courtesy of Hartmut Esslinger

SternisheFan writes with an excerpt as carried by CNET of former Apple design chief Hartmut Esslinger's upcoming book, titled Design Forward: Creative Strategies for Sustainable Change. Writing of Steve Job's integration of design as an essential element across the company as a whole, Esslinger says: "The company's [then] CEO, Michael Scott, had created different business divisions for each product line, including accessories such as monitors and memory drives. Each division had its own head of design and developed its products the way it wanted to. As a result, Apple's products shared little in the way of a common design language or overall synthesis In essence, bad design was both the symptom and a contributing cause of Apple's corporate disease. Steve's desire to end the disjoined approach gave birth to a strategic design project that would revolutionize Apple's brand and product lines, change the trajectory of the company's future, and eventually redefine the way the world thinks about and uses consumer electronics and communication technologies." CNET shows off a few of those old designs (many of them appearing unsurprisingly fresh), but for much more of them see these images at designboom.

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  1. Re:Foxconn by Anonymous Coward · · Score: 5, Insightful

    Whatever the design, it's if made in the Foxconn factory, I will never buy such product from slave labors.

    http://www.nytimes.com/2012/12/27/business/signs-of-changes-taking-hold-in-electronics-factories-in-china.html?_r=0

    If you really want to be honest with that attitude take a good long look at the labour practices of every manufacturer you buy products from. I think you'll find your list of acceptable brands will have to be drastically reduced. Every major manufacturer takes advantage of mistreated labor forces somewhere in the world and that includes most of the food stuffs you buy.

  2. Re:Snow White Design Language by Sponge+Bath · · Score: 5, Insightful

    Advertising decades old design ideas never brought to market? I pity the fool that can't enjoy a bit of tech history.

  3. Good intentions by sjbe · · Score: 5, Interesting

    I will never buy such product from slave labors.

    Before you go all holier-than-thou on us you might want to consider the full implications of what you are saying. First off, "slave labor"? I think you do not know what real slavery is so your hyperbole is really a bit out of line. Foxconn might not treat their employees well but its hardly slavery. They do not own their employees even in a figurative sense. Slavery is something far, far worse. I've actually been in a sweatshop in Chengdu where they were making parts for Dell monitors. I've seen dozens of manufacturing plants in China with my own eyes. I've seen all of this stuff first hand. There is NO electronics manufacturer that is innocent here. You will find that there is no alternative that is any better if you really look into this situation. Anything you can say about Apple/Foxconn you HAVE to say about pretty much any other electronics manufacturer as well as those for countless other products. You are actually saying that you will not buy a wide variety of products.

    If you want to not buy products made in substandard working conditions, I respect that stance. But you are going to find it is not as simple as you think. There aren't any innocent parties and in many cases what we consider horrible working conditions are actually a step up from the alternatives. The important thing is that conditions continue to improve. There is considerable evidence that conditions are improving even if progress is sometimes painfully slow. There are more effective ways to improve working conditions than a silent boycott by yourself. Get involved with organizations trying to make a difference. They're out there if you really actually give a damn and want to make a difference.

  4. Re:Foxconn by Internal+Modem · · Score: 5, Insightful

    Because of their high profile among mainstream consumers, Apple is one of the only companies pushing Foxconn to improve working conditions. I'm sure there are public relations considerations driving Apple's moves, but singling them out as the OP did leaves him open to criticism.