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Why Do Entrepreneurs Innovate Better Than Managers?

netbuzz writes "New research from MIT suggests that entrepreneurs innovate better than managers not because they try more often but rather because when they do try they apply more of their available brainpower to the task. 'We found, somewhat surprisingly, that managers and entrepreneurs did not differ in the probability with which they would undertake explorative (potentially innovative) courses of action. But when entrepreneurs did select explorative tasks, they used both the left and right sides of the frontal cortex of their brain whereas managers only used their left parts of the frontal cortex,' says the lead researcher, MIT Sloan School of Management Visiting Prof. Maurizio Zollo. This is an important difference, he notes, 'because the right side of the frontal cortex is associated with creative thinking, involving to a larger extent emotional processes, whereas the left side is associated with rational decision-making and logic.'"

22 of 134 comments (clear)

  1. coz they get more excited? by Anonymous Coward · · Score: 5, Insightful

    coz they get more excited?

    It's often easier to get funding or buy-in if you're genuinely excited about something rather than thinking dispassionately "this is a good thing technically".

    1. Re:coz they get more excited? by click2005 · · Score: 4, Insightful

      Managers will look at how much money it'll make and very little else but entrepreneurs will try something because it seems like a good idea.
      The profit/loss for a manager will be a few percent (depending on the market & hollywood accounting) but the entrepreneur will make or lose
      a lot more. Most people seem to forget that for every successful entrepreneur out there you'll find 10 who failed or got stepped on by someone else.

      --
      I am a free slashdotter. I will not be modded, blogged, DRM'd, patented, podcasted or RFID'd. My life is my own.
    2. Re:coz they get more excited? by Anonymous Coward · · Score: 5, Interesting

      As a former senior manager in a Fortune 50 company, and now a co-founder with my own Series A funded startup, I might share a unique vantage:

      When I was a manager in corporate America, I spent a lot of time weighing the paramaters that came with the job. Often times, I wasn't actually trying to make the 'best decision' in the sense of perfection, but the right decision that fit my company, culture and current political situation as a manager. How might my boss respond to this? How will it be perceived more broadly? What will it do for my personal and team credibility? Do ideas like this one seem to survice in this culture? I probably put as much thought into puzzling through these things as I did trying to 'innovate'. (Oddly, one team I managed was called Innovation Development. But thats another story).

      As a entrepreneur the team is really small. And the parameters are only a few. Really I only have to answer to my co-founder and our investors. And the overall set of paramaters personalities I'm managing against are substantially fewer (and probably of my own choosing) and more 'real' than in corporate america. What people think, or what my boss / team might think, are really non issues now.

      As an entrepreneur, I spend a lot more time thinking bout how to realize the right idea than defending it.

    3. Re:coz they get more excited? by gtall · · Score: 3, Interesting

      Try this game, presume lightning has struck and now you are a manager. You try to do the right thing, manage your people properly. Some smart aleck that you manage comes up to you one day and proceeds to tell you that you are stupid because you did A and he thought you should do B. You had good reasons for doing A, but no, now you are stupid. Others you manage do not tell you that you are stupid. Do you (1) take to heart this odd man's opinion, or (2) tell him to STFU knowing trying to explain your reasons will fall on deaf ears because he already considers you stupid?

      Managers can indeed be stupid, but no one will change their actions because they are told they are stupid. They simply circle the wagons and repeat to themselves all the reasons why they do what they do thereby reinforcing their current behavior. You want to change something, explain a better way.

    4. Re:coz they get more excited? by Nanosapien · · Score: 3, Insightful

      I vote for option 3: Converse with the employee and explain your reasoning for doing A, ask him his reasoning for doing B (if he didn't explain it when he approached you), discuss both options, and end with the fact that the decision has already been made and keep an open mind in the future. Whether you're managing a few people or many, a manager ought to be open to discussion with employees, to accept constructive criticism, and be able to explain reasoning behind decisions that they make. This is good management. Sadly, not all managers are good managers.

    5. Re:coz they get more excited? by Anonymous Coward · · Score: 5, Informative

      My father was an executive in a Fortune 5 corporation.

      His most telling advice about managing was that the easiest answer for a manager was "no." His explanation was that as a manager charged with running a 4+billion (1960's) dollar operation, his first responsibility was to NOTlose the company's money; therefore risk avoidance was paramount. His advice for me when I was working in a company developing new processes to manage quality, was to explain to the managers how the process (or products, no difference) would LOWER the risks and enhance the manageability of the process. Thus, I would be communicating to the concerns of the managers.

      Entrepreneurs on the other hand, he explained, are willing to take the risks to develop a new way to do something (or better, something to create an entirely new market or niche.) Thus, they judge the reward/risk ratio, rather than the other way around, and need to be communicated to in the engineer/developer style they need to be assured that theirs is the right path.

      In time, each specialty needs the other. As the project becomes a product, and accrues the necessary infrastructure for support (not only technical) the entrepreneur needs to have managers used to ferreting out those risky aspects of running a mature business; capable of assuring the owners (not just the stockholders, but the process owners also) that their investment isn't in vain.

  2. Obvious by egcagrac0 · · Score: 4, Insightful

    Most managers are tasked with creating stability and predictability.

    Most entrepreneurs have no such commission - the goal is to make money. It's easier to take risks in that pursuit.

    1. Re:Obvious by GodBlessTexas · · Score: 5, Interesting

      I would also state that in the vast majority of companies, managers are trained not to take risks. I work for a multibillion dollar company where the most common management decision at the mid-management level is simply to do nothing. By not making a decision, they believe they minimize the risk of making the wrong decision, never mind that doing nothing is rarely the right decision. It also means that most management decisions then come from the very top down, which means there's no innovation from the bottom, nor is there any real quality feedback loop since suggestions for improvement never make it up the chain of command. Of course, we're a health insurance company that wastes our members money on high administrative costs, but as long as we don't lose a substantial amount of members (and won't because the individual members don't decide who their company uses for insurance) we have no reason to change. We simply keep raising our rates. It's a very dirty business, and horribly run.

      --
      Remember the Alamo, and God Bless Texas...
    2. Re:Obvious by captaindomon · · Score: 4, Insightful

      Entrepreneurs have also put in a lot more personal capital. If the manager fails, even if he loses his job, he gets a new job. If the entrepreneur fails, he loses his life savings often.

      --
      Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
    3. Re:Obvious by obarel · · Score: 3, Interesting

      It's easier to answer "why didn't you do <the right thing>?" than "why did you do <the wrong thing>?". In most cases, "we didn't have enough information at the time" is good enough for the former, whereas it takes a lot more effort to explain the latter.

      An entrepreneur only has to answer "where's my money?" (if s/he's playing with someone else's money), but doesn't have to justify each and every decision.

    4. Re:Obvious by Anonymous Coward · · Score: 4, Informative

      As an entrepreneur who just finished raising a series a, I half agree with you.

      It does take money to be an entrepreneur especially if you aren't getting paid. You need cash to live while you build the company and even extra cash incase it all fails and you need to get another job.

      But it does not require one to be rich. Whats actually most important is access to people with money. In the form of professional acquaintances or friends. Be it personal wealth or corporate wealth.

      People with money actually have a very series problem they are always trying to solve. How do I make more money with the money I have? Or at a minimum, keep the money I have safe.

      Entrepreneurs offer people with money answers to both of these problems. A million dollars isn't going to 10x on its own in 12 months, but if my company works it does. That an entrepreneurs offer people with money something to be part of. Most of the high net-worth people investing in our company are excited to have something new to do. The money is just a technicality, they want to be part of seeing our idea succeed. They want to be that person that says, "ohh ___ company, ya I invested in them early on. It was clear they were going to win".

  3. Some Of Us Have Known This For Years by smpoole7 · · Score: 5, Insightful

    The entrepreneur starts the business, makes it successful, then brings in a PHB to watch the money and keep it running. This has been the case for as long as there have been businesses.

    Entrepreneurs tend to be creative, driven, and willing to work around the clock. They also tend to be terrible at the "boring" things (like money management). They're often terrible at details, too.

    This same basic principle works for established businesses, too. I worked with a company that turned around radio stations many years ago. We'd send in a "hit" team to do the makeover, then put in a PHB to run it after it was successful. Likewise with restaurants: when a new eatery opens, they send in the "A" team to make sure everything is perfect. A few months later, if the restaurant takes off, they send in a "detail" guy to keep it running and making money.

    I wouldn't have thought that it'd take a study to discover something this obvious, but it's nice to see it confirmed scientifically. :)

    --
    Cogito, igitur comedam pizza.
    1. Re:Some Of Us Have Known This For Years by Anonymous Coward · · Score: 3, Insightful

      The entrepreneur is an explorer, while the manager is a general tasked to occupy a piece of land.

    2. Re:Some Of Us Have Known This For Years by fermion · · Score: 3, Interesting
      Yes, some of use have known for years that selective sampling will lead to incorrect conclusions. For instance, we tend to hear about the entrepreneurs who are successful, and the top managers who fail.

      Think about what is new. Not when a dog bytes a person, but when a person bytes a dog. A manager has been vetted, so this person has a bunch of failures and succeses behind, presumably with more succeses, so the failures are news. However, an entrepreneur likely has no track record, or failures, so success is news. For instance we have a local retailer who has a successful business. Prior to this, however, he had a string of failure. Even late in his career he took chances which failed.

      The point here is that in any pursuit, failing is not problem if you know how to fail, and your are resilient enough not give up and try again. The damage occurs when one believes that failure is not necessary in the process, or that certain people are more prone to failure than others. This is what leads to people just giving up. Which is what to a lot of entrepreneurs, while managers will persevere. And build up failures. Which is ok.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  4. Wait, what? by Xugumad · · Score: 4, Insightful

    I don't even understand the question.

    Why would managers be innovative? You might as well ask why managers aren't great chefs; that's not what they do.

    This sounds to me a little like some of the management worship that's going on these days, where those who work in management presume they're doing an inherently harder job, or simply that they're more skilled than non-management. So far I see little evidence to suggest management is inherently more difficult than any other mentally-focused skilled job.

    1. Re:Wait, what? by Xugumad · · Score: 4, Interesting

      I think it dates back to when intellectual work was a lot rarer, and managers tended to be either the only skilled worker, or amongst the most skilled, and things have not really caught up with the fact that now managers are frequently managing workers who are at least as skilled, but in very different ways.

  5. Defeat is built into the system by gestalt_n_pepper · · Score: 4, Insightful

    In a large corporation, perfectly daft decisions get made daily as managers try and jockey for position and cover their asses. Actual innovative work comes fourth or fifth level down in priority, and is only done when absolutely necessary with a mandate from above.

    And so, IT resources are scattered across the globe, rather than in the building. Purchasing $100.01 worth of cables goes through a three week approval process. Mission critical departments and server assets are suddenly "orphaned" with no single point of authority. Witless HR drones write job requirements that ask for "5 years experience in Windows 8 App programming." The managers who implement these changes get their bonus for cost savings, and then are gone in a year, never having to live with the consequences.

    So what's the point in having a good idea, or being innovative in those circumstances when anything that doesn't server the political purposes of a manager gets quashed even before it's started?

    An entrepreneur, in contrast, tells the IT person to go down to Best Buy and pick up the cables and give the bill to accounting and let them sort it out, the servers are attended to. Employees are selected for real skills by people who can reason and think and bonuses get linked to real improvements and productivity, not just what can be described in a bean counter's spreadsheet. The entrepreneur has to really perform. All a manager has to do is stay in place.

    --
    Please do not read this sig. Thank you.
  6. George Bernard Shaw by PPH · · Score: 3, Insightful

    "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."

    --
    Have gnu, will travel.
  7. I am an innovative manager. by kmitchner · · Score: 5, Interesting

    I consider myself to be an innovative manager. I have great ideas and those ideas have a lot of times in the past made the companies I've worked for a ton of money. This happens all the time and I don't think you understand the real problem. The problem isn't that managers aren't innovative, it's that managers don't get anything for their innovations. As an innovative manager I run into a lot of obstacles in my career. First and foremost I have never received even close to 1% of the profits from any invention I have ever came up with for an employer. At my last job all I did was come up with new ideas to make the company money. I have made companies millions of dollars in profits with my ideas. I have implemented ideas that have saved hundreds of thousands per month in running costs. Afterwards I did not get a single raise, bonus or sometimes even acknowledgement of that extra income. It was my job, they were already paying me for it. As a sub 6 figure "senior" employee I feel a huge push to not mention my ideas to my employers. If the idea costs money to implement, it usually gets shut down before they even think about it, because most people aren't willing to put their own money on the line for a risky idea they didn't come up with. When it only costs a little money, or even a free of cost change in procedures that could cut costs by dramatic amounts, employees are usually thanked and forgotten, if they are even thanked. Decades ago if an employee came up with a method to save a company $300,000 a month that employee would be pushed to the top of a company and probably even made a junior partner and queried for new ideas, not today. So what do innovative managers do now? We look carefully at our non-compete agreements and we focus our innovative brains in a direction that does not conflict with it. We do our job as well as we can, but the second we leave the building our brains are thinking about our own inventions, our own companies and how we can get them funded. And once we get the cash to start something, we leave, we become entrepreneurs and we break the logic of this topic. The only difference between an "Entrepreneur" and a "Manager" is that the entrepreneur quit his day job as a manager to focus on his own idea. So what do I do now? Well

  8. A hypocritical requirement by mbkennel · · Score: 4, Insightful

    Are the investors, themselves, "All In"? Do they put all their money for a fund plus their own house in one investment? Obviously not, they know that most startups fail.

    Making the entrepreneur "more motivated" such that his life is nearly permanently ruined by a highly probable failure and unable to try again ever (if you are a normal person who now owes a judgement for $350,000 with no collateral and you haven't had a steady job for years and are likely to continue to be unemployed for at least a year, your life sucks and you will be divorced upon) does not not improve the odds of the outcome. More effort frequently does not translate into more success past a certain point. There is a large contribution of luck which cannot be managed or innovated around.

    Do investors want to select for delusional entrepreneurs without a sense of the realities of the world?

    1. Re:A hypocritical requirement by timeOday · · Score: 4, Interesting

      Do investors want to select for delusional entrepreneurs without a sense of the realities of the world?

      The lottery mentality runs very deep in American culture. This is not just my opinion: More than half of those aged 18 to 29 (54 percent), believe they will get rich. And yet, only 2% of the population identifies themselves as actually rich. That is a BIG disconnect. Put another way, there's a sucker born every minute.

  9. Mischaracterization again! by __aaltlg1547 · · Score: 5, Insightful

    The article mischaracterizes MIT's research. The original paper did not say that entrepreneurs "innovate better." It said that they used more of their brains. To judge whether they "innovate better" you would have to measure OUTCOMES, which the MIT research did not do.