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The Strange Math of Apple's Alleged Massive iPhone 5 Order Cuts

zacharye writes "The Sunday evening Wall Street Journal article claiming that Apple had cut its iPhone 5 display orders drastically for the March quarter made quite a splash. The way WSJ wrote its piece seemed to support the original Nikkei claim about Apple cutting its iPhone 5 display orders in half from the originally planned order of 65 million units. This would be a massive adjustment. But Apple uses the same new display type for both iPhone 5 and the latest iPod touch. Neither WSJ nor Nikkei addressed this, however — both seemed to be referring to just iPhone 5 displays. The math just doesn't add up."

32 of 298 comments (clear)

  1. Market manipulation? by Dupple · · Score: 5, Insightful

    Someone is getting rich out of this

    --
    Watch those corners
    1. Re:Market manipulation? by schlesinm · · Score: 3, Interesting

      Someone is getting rich out of this

      And the SEC is starting to investigate

    2. Re:Market manipulation? by Dupple · · Score: 4, Insightful

      That's an interesting read. Perhaps they've spotted a pattern. This story is very similar one that was reported last year regarding the 4S

      http://www.forbes.com/sites/ericsavitz/2011/11/09/apple-reportedly-tells-iphone-parts-makers-to-delay-shipments/

      I wonder what we'll see this time next year.

      --
      Watch those corners
    3. Re:Market manipulation? by harperska · · Score: 3, Informative

      Except that is an article from 2010 about possible insider trading, not about the alleged market manipulation by driving down the stock price through rumors and FUD like seemed to start happening in 2012.

    4. Re:Market manipulation? by UnknowingFool · · Score: 4, Interesting

      Or someone not using common sense. BGR points out that the best estimates of Q4 sales is 52M iPhones (during a holiday season). The original estimate of 65M for Q1 is being halved. First of all who put out the original estimate (certainly not Apple)? Second of all, whoever put the original estimates forgot that sales of consumer electronics most likely drop after the holidays. So lack of common sense.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    5. Re:Market manipulation? by phantomfive · · Score: 4, Interesting

      Usually the Wall Street Journal gets it accurate when it speculates on Apple, so unless they're trying to throw away their reputation and score a quick buck, probably not.

      --
      "First they came for the slanderers and i said nothing."
    6. Re:Market manipulation? by NatasRevol · · Score: 3, Insightful

      Then why have they changed the story several times since last night?

      Including removing the 65M number.

      --
      There are two types of people in the world: Those who crave closure
    7. Re:Market manipulation? by tripleevenfall · · Score: 4, Interesting

      I think part of this is a function of android getting better, and the user experience being a lot better than it used to be.

      But - I think this says more about the iPhone 5 than anything else. The 5 didn't really bring much to make Apple fans feel like they had to upgrade. An extra row of icons? Nobody cares about that. LTE is nice, but given the pervasiveness of wifi and the fact that most people are dealing with data caps, it didn't drive sales.

      After 5ish years, someone is finally pushing Apple in the mobile space. They'll have to begin innovating again.

      Competition is a good thing.

    8. Re:Market manipulation? by NatasRevol · · Score: 4, Insightful

      Having worked in a newsroom and posted news stories online, I'll state that no good ones do.

      --
      There are two types of people in the world: Those who crave closure
    9. Re:Market manipulation? by AmiMoJo · · Score: 3, Funny

      BGR points out that the best estimates of Q4 sales is 52M iPhones

      No wonder they dropped "think different" from their marketing.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    10. Re:Market manipulation? by girlintraining · · Score: 4, Funny

      Except that is an article from 2010 about possible insider trading, not about the alleged market manipulation by driving down the stock price through rumors and FUD like seemed to start happening in 2012.

      Yes, last time they used a spoon. This time they're using a fork. However you're what's for dinner so does it really matter?

      --
      #fuckbeta #iamslashdot #dicemustdie
    11. Re:Market manipulation? by RoccamOccam · · Score: 5, Insightful

      There also hasn't been a successful jailbreak of iOS 6 on any device newer than 2010.

      Personally, I don't find that to be a selling point.

    12. Re:Market manipulation? by atlasdropperofworlds · · Score: 4, Informative
      [quote]... iOS has never had a single issue of malware in the wild[/quote]

      No. The first worm was in 2009, and it was possible to jailbreak iOS from safari (it still is, in some cases) -- http://appleinsider.com/articles/09/11/09/first_known_iphone_worm_rickrolls_jailbroken_apple_handsets.html

      Aside from that, I do expect to be able to jailbreak my devices. If that costs me something in day-to-day security, I'm completely fine with that. I always want ultimate control over my hardware. The reason why you think Android is malware infected is because we have the option of installing our own software without the store. This is why developers are complaining that it's a platform for piracy - there is a path for software onto the device that is user-controlled. Also, google supplies the bootloader unlocking tools, effectively giving their blessing to people who want to jailbreak.

    13. Re:Market manipulation? by afidel · · Score: 4, Insightful

      Ditto, I like having control of my hardware, TYVM.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    14. Re:Market manipulation? by Anonymous Coward · · Score: 5, Interesting

      You do, but really most of the Apple ecosystem does not want jailbreaks, and firmly supports Apple's active patching of JB-ed devices.

      As a developer, jailbreaking means piracy. Installious may be gone, but there are plenty of other services that do the same thing. So, jailbroken devices take food out of our mouths. I have to thank Apple that the 4S and 5 have kept the leeches at bay for a very long time, and with the Dev Team's back broken, JBs will end up a moot point because if they do happen, the next Apple model will be out, with the next iOS version patching it.

      As a user, iOS's security depends on the jail system. JB-ed devices have no security in place whatsoever (unlike rooted Android phones which at least still have separation via UIDs.)

      No non-jailbroken device has ever have had malware in the wild, and this is where the proof is in the pudding. I can be assured that data stored on an iOS device will be protected, by both storage encryption, and by extreme protection even on the CPU itself. No other mass-market device can give this assurance outside of milspec stuff that only works in SIPRnet.

  2. Re:so? apple is still selling less product by camcorder · · Score: 3, Insightful

    Stocks go up on profit. And profit does not grow only with revenue. You can also deduct spendings. That's how big businesses work. They spend enormously for marketing, branding, hire unnecessary amount of people, to build a brand. Once they think their product/service in saturation they start cost cutting. Because you need to give dividends to keep your stocks up and these dividends rely on profit.

    Unfortunately most of the time these cost cuts are not based on R&D to invent a new method to decrease costs of production or increase the efficiency; which would take time and also uncertain. Remember high-earning managers don't like to wait (their time is money), and their stress level can't endure uncertainty of that level and they go the easiest way of cost-cutting; which is called mass lay off. They know human can increase their efficiency automatically when they are afraid of something, for this case losing their jobs (not steve). They know remaining workers will work twice to secure their places, instead of criticising the bad management etc. And exploit this fact every now and then.

  3. Apple by the+eric+conspiracy · · Score: 4, Insightful

    Apple has serious competition now. Back when they were the only game in town they could do as they pleased.

    But fat margins and high market share rarely last. And when margins and market share come down so does the stock.

    A company whose primary product is a smart phone has the highest market capitalization in history? That smacks of Tulips. You know it can't last.

  4. Re:so? apple is still selling less product by ArcadeMan · · Score: 5, Insightful

    iPhones are so cheap? Are you insane?

    iPhone 5 is what, around $200 with a 2-years contract in the USA? But these monthly fees are likely to be around $50 or more, so $200+(24x$50)=$1400 at the least.
    iPod touch 5th generation is $300. That's less than a quarter of the cost. There's free wi-fi everywhere in NYC so iPod touch + VoIP = free calls.

    And if people are too stupid to include their monthly fees in the cost of their iPhone, too bad. You can't fix stupid.

  5. Re:so? apple is still selling less product by alen · · Score: 3, Informative

    $199 on contract in the US
    Galaxy S3 is also $199 and $149 at some stores depending on where the sale it
    wal mart has the iphone 5 at $119

    for single people its $90 a month for the carrier bill. for most of us on family plans we pay a lot less. i went to the new mobile share plan with AT&T. 4 smart phones will run me in the $200 range for unlimited minutes and texts and 10GB of data. and that's before my in laws kick in their part of the bill

    everyone has a cell phone these days. i don't know a single person doing the wifi for free calls thing

  6. More likely explanations by Chuckstar · · Score: 4, Interesting

    It's unlikely Apple completely blew the estimated sales for iPhone 5 in the March quarter by that much. The most likely explanation is that the rumor is just wrong. Next most likely is that the 5S is coming soon and gets a slightly tweeked screen. Maybe even just a slightly different part from the same supplier. Whoever leaked the info saw the partial cancellation, but isn't aware of the replacement order. And, remember, even if 5S isn't coming until the next quarter, Foxconn might have to start taking delivery of screens this quarter, in order to ramp up production and build launch inventory.

  7. It is an Apple patent. by 140Mandak262Jamuna · · Score: 4, Funny

    Most people thought Apple patented rounded rectangles. But in reality they have patented all roundings including rounded numbers. So that explains the difference.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  8. Re:so? apple is still selling less product by dc29A · · Score: 3, Interesting

    for single people its $90 a month for the carrier bill

    Holy shit, that's a lot of money for cellphone service.

  9. Re:so? apple is still selling less product by realityimpaired · · Score: 3, Interesting

    iPhone 5 is what, around $200 with a 2-years contract in the USA? But these monthly fees are likely to be around $50 or more, so $200+(24x$50)=$1400 at the least.
    iPod touch 5th generation is $300. That's less than a quarter of the cost. There's free wi-fi everywhere in NYC so iPod touch + VoIP = free calls.

    And if people are too stupid to include their monthly fees in the cost of their iPhone, too bad. You can't fix stupid.

    You need to compare what you would pay otherwise for the service contract, rather than taking the entire cost of the monthly service. If you're actually in an area where it's feasible to go without an actual phone service, good for you. If you're not, then there's an inherent cost in having a cell phone, which needs to be considered. It's the difference in cost that's the issue.

    Case in point, if you're already paying that $50/mo for another phone, and don't plan on switching to another carrier any time soon, then that service contract doesn't need to be considered beyond "what will it cost me to break the contract if a better deal comes along?" And even then, it's really more of a question of "how much do I stand to save if I cancel and go with this other plan, amortized over the period of the contract" than it is an actual base consideration. In that case, the relative cost of the phone is actually $200.

    What I don't understand, however, is why people need to spend large amounts of money on the latest and greatest phone in the first place. When the phone is so expensive you need to sign your soul away for a prolonged contract in order to subsidize it, perhaps you should be considering alternative options. Smart phones do not have to be that expensive, and there's no reason you *need* the newest and greatest phone. You can get a Galaxy S2 for $300 at retail, and it's got plenty of grunt for just about everything you could throw at it. It's not the S3, but you really don't sacrifice much, and it's a significantly less expensive option, especially when you consider the obligations of the contract. For me, the freedom to go wherever I want is more important, and I am quite happy with my less expensive Android phone.

  10. Re:so? apple is still selling less product by samkass · · Score: 3, Informative

    Stocks go up on profit. And profit does not grow only with revenue. You can also deduct spendings. That's how big businesses work. They spend enormously for marketing, branding, hire unnecessary amount of people, to build a brand.

    Not sure if you're talking about Apple or competition. Apple spends way less on marketing, offers no incentives, than, say, Samsung, which has has virtually bought their market share dollar-for-sale. http://www.asymco.com/2012/12/05/the-mystery-of-samsung-electronics-sga/

    --
    E pluribus unum
  11. Re:Apple the largest Company by Missing.Matter · · Score: 3, Interesting

    Which doesn't really make all that much sense. What has Apple actually done to cause such a stock drop?

    It's not what they've done, it's what they haven't done, and what others have done.

    Investors have this perception of Apple as an innovator, creating new markets where none existed, and this perception is built into the stock's valuation. With the iPhone 5, Apple released not a new innovative product, but yet another incremental iteration of the iPhone. Then they did it again with the iPad mini and iPad 4. All the while, you have headlines like Android surpassing iPhone market share, Samsung selling more Galaxy phones than iPhone. The iPad mini was perhaps the worst of the bunch, where Apple was perceived as following Google's lead into smaller tablets, especially when Steve Jobs was quoted as saying they would never do such a thing. Right or wrong, this perception is not good for the narrative that Apple is a leader and can magically create markets where none existed before.

    Perhaps the decline has everything to do with the Jobs RDF wearing off. Perhaps it has everything to do with Apple's first mover advantage in smartphones wearing off. Maybe it's just the competition heating up, or a combination of these and other factors. But what's clear is that Apple is no longer in a position to dominate the smartphone and tablet markets on their own, which is a real problem for them, since their massive profits are *largely* derived from iPhone sales.

    I don't think it's a coincidence that AAPL hit an all time high the day the iPhone 5 was released, and has been in a steep decline since then.

  12. Re:so? apple is still selling less product by NatasRevol · · Score: 3

    Try living in the Western half of the US, having T-Mobile, and going on a road trip.

    http://www.t-mobile.com/coverage/pcc.aspx/

    --
    There are two types of people in the world: Those who crave closure
  13. Re:Manipulation by NatasRevol · · Score: 3, Informative

    Yeah right. Might want to get some facts.

    http://www.asymco.com/2012/10/26/apples-growth-scorecard-for-third-quarter-2012/

    There's a whole lot of revenue AND earnings numbers that are greater than 100%.

    There's been less of it lately, so Apple CLEARLY deserves a PE of 11.5. (Dripping in sarcasm there)

    --
    There are two types of people in the world: Those who crave closure
  14. Sign of the times by TheSkepticalOptimist · · Score: 3, Insightful

    I've said before that the world's love affair with Apple is slowly eroding, and so it seems iPhone 5 orders are not quite what Apple was expecting. 2013 is going to be a very tough year for Apple and coming out with cheap iPhone mini's or doing minor revamps of existing products are not going to cut it. Unless Apple does something truly innovative with iOS and iPhone in general, this slow erosion of their market will pick up speed.

    Cutting back screen orders because they want to introduce a new product does not make any sense, why place an order so large in the first place? Is Apple so completely out of touch they don't even have a firm release cycle for future products when they ship a new product? Like they didn't know the 5S release cycle when they shipped the iPhone 5? I would be dumping Apple stock if this is their emerging trend, release a product with ridiculous expectations on sales, cross their fingers, and when the sales don't reach their inflated estimates dump the product and rush a new version to market???

    Nothing about this speaks of a company that is being run properly.

    --
    I haven't thought of anything clever to put here, but then again most of you haven't either.
  15. Re:so? apple is still selling less product by devleopard · · Score: 3, Insightful

    I'd love to experience the genius of Google's latest Nexus phone, if only they had enough sense to manage their stock and have one for me to buy.

    --
    The best thing about a boolean is even if you are wrong, you are only off by a bit.
  16. Re:Apple the largest Company by NatasRevol · · Score: 3, Informative

    You're an idiot. Their stock is near an all time low when you actually look at the right metric, PE which stands for price (per share) relative to earning (per share). It's a clear measure of what investors are willing to pay for earnings. And in spite of greater (earning and revenue) growth than any other large cap company in the last 10 years, somehow Apple's earnings are the least valuable.

    --
    There are two types of people in the world: Those who crave closure
  17. Re:so? apple is still selling less product by Swampash · · Score: 4, Informative

    Stocks go up on profit. And profit does not grow only with revenue. You can also deduct spendings. That's how big businesses work. They spend enormously for marketing, branding, hire unnecessary amount of people, to build a brand.

    Profit share in the phone industry: Apple 75%, Samsung 24%, everyone else who cares.

    Product design team: Apple 16 people, Samsung 1000+ people.

    Marketing spend 2009-2012: Apple approx 2.6 billion dollars. Samsung Electronics division alone approx THIRTY THREE BILLION DOLLARS.

  18. Re:so? apple is still selling less product by AK+Marc · · Score: 3, Insightful

    They cost more only when you don't match hardware. The average laptop sold is specd below the average Apple laptop sold. That means the average laptop cost should be below the average Apple laptop sold.