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Cisco Exits the Consumer Market, Sells Linksys To Belkin

Posted by samzenpus on from the circle-of-business-life dept.

Krystalo writes "Belkin on Thursday announced plans to acquire Cisco's Home Networking Business Unit, including its products, technology, employees, and even the well-known Linksys brand. Belkin says it plans to maintain the Linksys brand and will offer support for Linksys products as part of the transaction, financial details for which were not disclosed. This should be a relatively smooth transition that won't affect current customers: Belkin says it will honor all valid warranties for current and future Linksys products. After the transaction closes, Belkin will account for approximately 30 percent of the U.S. retail home and small business networking market."

3 of 284 comments (clear)

  1. Re:Not that they were doing much with the brand by Lehk228 · · Score: 4, Interesting

    linksys was getting good enough to compete in SO and SME and even for peripheral installs in large enterprise. this would have cost Cisco a lot of money, so they bought them up and made them shitty

    --
    Snowden and Manning are heroes.
  2. Re:WTB Cisco Switch by SolitaryMan · · Score: 3, Interesting

    My experience with Linksys consumer routers is that they are crap. IMO they were only damaging Cisco's brand. Good riddance for them.

    --
    May Peace Prevail On Earth
  3. More three card monte accounting games by JoeyRox · · Score: 5, Interesting

    Ever wonder why some companies seem to constantly be involved in acquisitions and dispositions, esp. companies whose organic growth has slowed to zero? It's because acquisitions/dispositions are a great way to create cookie jar charge-offs to hide underperformance of a company's core business. Now you see it, now you don't.