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RIM Unveils BlackBerry 10, Its Big Turnaround Hope
Nerval's Lobster writes "Research In Motion has whipped the curtain back from BlackBerry 10. The revamped operating system is widely perceived as RIM's best chance at staying relevant in a smartphone market dominated by Google Android and Apple's iOS. Once a significant player in mobility, RIM watched its earnings and market-share crumble over the past few years. BlackBerry 10 abandons the longtime BlackBerry user interface, centered on grids of icons, in favor of one built on the same QNX technology that powers RIM's PlayBook tablet. The BlackBerry 10 home-screen offers 'live tiles' that dynamically refresh with updated information, and RIM is playing up how users can move between apps and alerts by swiping and flicking the screen. Other features include BlackBerry Balance, which divides the 'personal' and 'corporate' sides of the phone, as well as an updated BlackBerry Messenger. More details in the article."
RIM also announced they are rebranding themselves as BlackBerry. If you like pictures, omfglearntoplay sent in an article that delivers. Gimmicks of the launch include hiring Alicia Keys as their "Global Creative Director."
I've never been a BB fan (never owned one) but I was given an iPhone and a BB10 beta to play with. The BB10 feels way better, and I mean waaaay better. With the iPhone it feels like you spend most of the time clicking on the menu button moving to another app. On the BB10 you swipe left or up and as if by magic all your other app(s) are there, still running.
market share is useless if you lose money on it
You forgot to add "... in the long run". Market share without profits can be very useful if the purpose is to drive other companies out of the market over a relatively short time period. Ask Amazon. However if a company is competing solely on price but cannot drive others out of the industry (think airline industry) then competition will drive most/all of the profits out of the industry. Apple doesn't compete primarily on price whereas Windows PC makers primarily do. If Apple were to dump OS X and sell Windows on their computers instead, their profit margins would evaporate faster than you could say "shareholder lawsuit". Same if they dumped iOS for Android.
RIM knows this and that is why they aren't going to Android. If they do there is nothing to make them stand out from Samsung, HTC and the rest and their profit margins are very likely to disappear.
The camera on a smartphone has evolved to having near quality of a professional camera. That said it is NOT a professional camera. When I take a picture with my phone I want it to capture the moment decently and for the size of a dime they go far beyond what anyone realistically needs. If I wanted amazing quality photos I would use a camera with proper optical zoom, etc. Basing a smart phone on 1 feature of which should not be primary is hardly advisable. That would be like not buying the perfect car because the horn sound isn't a perfect pitch. Sure you use it and some days more than others, but it is not core functionality and should be weighted as such.
If your company is involved in litigation and you have work email coming in to your personal device, then under FRCP (if in the US) your personal phone could be imaged and examined for relevant documents. With balance their is a complete separation of work and home.
"The BlackBerry Runtime for Android Apps supports Android 2.3.3 applications" and this should speed-up the number of available apps for BB. Android 2.3.3 features that aren't supported are listed here.
The world doesn't wait for or revolve around the USA. If the UK carriers can launch tomorrow and Canadian carriers can launch in just a few days then there is no one to blame but the US carriers themselves.
Resolution doesn't make up for the small lenses in any small camera. Ask any photographer. More Glass = Better Picture. It gives you better aperture and more light. No chips can make up for the lack of light in uber small lenses, point&shoots included. Therefore no smartphone will ever have the quality of a pro camera. Resolution sure, but those pixels will be garbage.
"more glass" means a wider front lens with the ability to capture more light.
I have an 85mm F1.4 lens originally designed for 35mm. The front element is 72mm across. No matter how good the lens is on a phone (and some are *very* good) it won't be able to gather as much light as this lens.
The BB unveiling was streamed live on CNBC and I watched it. Some observations...
1) The CEO - Thorsten Heins - has absolutely zero charisma. I understand that English probably isn't his first language but he didn't look very comfortable during the presentation. Yeah, we're there to see the phone but getting someone with some presentation skills would have helped.
2) All that aside, they have done a very nice job on the phone. True multitasking. Personal and Business sandboxes. Full encryption. Nice screen. BBM now has a video client similar to Skype.
3) BBM video - was it just me or was the audio not working for the guy in London? The video looked fine but I don't recall hearing him say anything.
4) Apps - I'm tired of hearing about "apps" all time time. Look - no matter what phone you get you're going to have access to more apps than you can shake a stick at. Everyone (Apple, Android, Microsoft, Blackberry) has a collection of about 50 apps that most people want or need. The rest of it is a combination of copies of those 50, niche products, and utter shit. Everyone has Angry Birds, Skype, WhatsApp, Evernote, Dropbox, etc. Just get the phone you like and don't worry about the apps.
5) Good move releasing a phone with and without a physical keyboard. Having had a BB in the past I have to admit that having a physical keyboard is a nice feature. If you don't type on it that much you probably don't need it.
6) I think they said it was going to cost $149. That undercuts Apple and Samsung by $50.
7) No mention of memory, storage, processor, camera specs, etc. I think that was a mistake. That kind of stuff is important to a lot of people (well, me anyway). It would be nice to know if it has an SD card. How does it stack up against the iPhone or Galaxy 3? If they want people to switch they have to show why the BB is a better phone.
Overall it looks like a great phone and I hope they do well with it.