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Adobe Bows To Pressure and Cuts Australian Prices

An anonymous reader writes "Software giant Adobe has bowed to public pressure and slashed the price of some of its products for Australian customers a day after being ordered to front a parliamentary committee hearing to explain its excessive charges."

29 of 159 comments (clear)

  1. About darn time by sharkytm · · Score: 3, Interesting

    Adobe's pricing has been out of line for a long time, and IMHO, their products are slipping. Acrobat X fails to complete several tasks that I do regularly with Acrobat 8.

    1. Re:About darn time by BrokenHalo · · Score: 2, Interesting

      Not that this has anything to do with the GP post, but there is nothing that 95% of users of Photoshop couldn't do at least as well with GIMP.

    2. Re:About darn time by wonkey_monkey · · Score: 2

      95% of users of Photoshop didn't pay for it either.

      --
      systemd is Roko's Basilisk.
    3. Re:About darn time by tepples · · Score: 3, Insightful

      I'd like to see what these compulsive updaters think they can do with CS6 that they could not do with CS2.

      How about run on newer operating systems? How about open files created by someone else who uses CS6, with all effects in place?

      95% of users of Photoshop do the same fucking things with the current version that they did with it in 1998.

      But they don't run it on Windows 98.

    4. Re:About darn time by VortexCortex · · Score: 3, Informative

      The "smart autofill" function is effectively magic; that wasn't added in until at least 2010. If you were hanging out on CS1 or CS2 that would be an easy incentive to upgrade.

      Or just use GIMP, which already had that feature.

      Magic? FYI: Any sufficiently advanced technology is indistinguishable from FLOSS.

    5. Re:About darn time by erroneus · · Score: 2

      Actually, I did most of my graphics learning with GiMP and Inkscape. I did take some classes which involved the use of Photoshop and Illustrator (and others in the creative suite) but I found what most people find as a problem in GiMP and others. It comes down to what one is most comfortable and familiar with. While I was able to quickly adapt what I learned with GiMP to Photoshop, most people don't have the same general ability to adapt knowledge to other platforms. (Say, Windows to Linux.)

      I'm not sure what the current state of CMYK support in GiMP is... I never use or need it, but to my understanding, that's about the only thing that doesn't really translate when comparing the two by function.

    6. Re:About darn time by RDW · · Score: 2

      95% of users of Photoshop didn't pay for it either.

      Hardly surprising, considering how blatant some of the warez sites are getting nowadays:

      http://www.adobe.com/downloads/cs2_downloads/index.html

    7. Re:About darn time by xavierpayne · · Score: 2, Informative

      Thanks for asking. I've only been in the game since CS4 but here's the list of things I couldn't do with CS4 that I can now do with CS6.

      Premiere Pro:
          Stabilize footage (taking into account rolling shutter from the new HD sensors)
          Edit and preview RED scarlet footage in real-time with rgb curves and other effects applied (without a RED Rocket or 3rd party plugins)
          Edit and preview AVCHD footage in real-time with rgb curves and other effects applied
          H264 encoding support
          Muticore support (faster renders)
          CUDA support (real-time previews of various effects that used to require pre-rendering)
          64-bit support (more ram, bigger projects, more sophisticated effects)

      After Effects:
          3D Camera Tracking Built in, for match-moving & better 3D compositing. (Before this functionality alone cost several thousand dollars as stand alone plug-ins.)
          Support for RED footage
          Overhauled RAM preview
          Muticore support (faster renders)
          64-bit support (more ram, bigger projects, more sophisticated effects)

      Photoshop:
          Content aware fill
          Content aware scaling
          GPU acceleration (fewer effects need render time to preview)
          64-bit support (more ram)

      This is just what I can think of off the top of my head that I benefit from every day.

      I have 5 year old quad core PC with 12 gb of ram and the last 3 releases have each enabled me to keep up with current codecs, do more, and deliver faster with the same battle tested workstation.

      Can't really say the same thing about the last 3 versions of windows.

    8. Re:About darn time by Jane+Q.+Public · · Score: 2

      "95% of users of Photoshop didn't pay for it either."

      Maybe, but don't get cause and effect reversed.

      Research over the last decade and a half has consistently shown that the majority of people who infringe software copyright do it precisely because they can't afford the high prices.

      Those and similar studies have shown that when software products are offered at prices people feel are reasonable, more people buy and fewer people copy.

      There is simply no factual basis for the idea that high prices are caused by copyright infringement. Statistics have consistently shown that it is the other way around.

  2. About time! by Gumbercules!! · · Score: 5, Informative

    It's ridiculously expensive to buy software in Australia. Most of it is purely digital and there's no justification. I hope the other vendors follow suite, soon. Overseas readers may not be aware that it's cheaper to fly TWO people to America and buy Visual Studio there, then fly back here, than it is to buy it here (link here if you think I'm exaggerating: http://theconversation.edu.au/cheaper-hardware-software-and-digital-downloads-heres-how-8382). That's just an example (I know Visual Studio is not exactly top pick on Slashdot but it's still got its place).

    It's much cheaper to buy games on Steam through a proxy - as in about 50% cheaper. It's just completely unfair and I'm glad someone is finally doing something about it.

    1. Re:About time! by animaal · · Score: 3, Insightful

      So what added protections does Steam grant to a European that aren't granted to an American?

    2. Re:About time! by Gumbercules!! · · Score: 5, Insightful

      Umm, no... That's not what this is about.

      This isn't a taxation issue - it's an extortion issue. This is pure and simple that (predominantly) American companies double, triple and sometimes a lot more than that the price of digital downloads when destination == .au. Apple does it with iTunes, Steam does it with games. Adobe does it with whatever crap they're flogging these days and so do most of the rest. Hardware as well. When I hear Americans talk about $500 computers at "Best Buy" or whatever, I feel sick. The kind of people who buy computers at Best Buy in the US are the kind of people who pay $2,000 for the same thing, in Harvey Norman, here - and our dollar is worth more than the USD, so it's not exchange rates.

      Considering they're all assembled in China, which is closer to Australia, I don't buy that's it's a freight cost, either. It's long been known that IT companies just jack up the price massively if they're dealing with Australia because we've allowed ourselves to become accustomed to it.

    3. Re:About time! by balsy2001 · · Score: 2

      Yeah, my astrill account cost like $60 bucks a year. I live in China and I can buy software online as if I am in the US just by selecting a server there. It also works when I want to appear like I am in Europe. I guess my US issued credit card helps with that too. I don't know how an international card would fare in this situation.

      --
      GENERATION 27: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    4. Re:About time! by Anonymous Coward · · Score: 4, Informative

      You can legally get a refund for a game that does not work. You can legally sell your games. You can legally sell your account. All of these things are impossible in America.

    5. Re:About time! by Anonymous Coward · · Score: 4, Informative

      >Apple does it with iTunes, Steam does it with games.

      I think you're trying to say "Valve does it with Steam", and even in that case, you're not right. Valve leaves the pricing on Steam up to the publishers, as long as they get their 30% cut. Valve's own games on Steam are pretty cheap.

      The publishers, in turn, say they have to rip off Aussies because they have legally binding contracts with brick-and-mortar stores (e.g. EB games) promising not to undercut them. If they went against that, they'd likely find all their physical discs dumped in the sea. For now, they still make most of their money from physical disc sales. What they'd really like to do is reduce the price by a fraction and sell vastly more copies to Australians, and they can't do that until the contracts expire or physical sales become irrelevant. At the moment, their main loss is savvy Aussies importing legitimate physical copies of the game from the UK for less than it costs to buy it in the shops.

  3. I'm Surprised by Anonymous Coward · · Score: 2, Insightful

    I'm really surprised that they "bowed to pressure". When last I checked, Australian companies could set the price of their goods as they choose and parliamentary testimony had as much authority as the dog and pony shows of the U.S. congress.

    The whole thing seems odd to me.

    1. Re:I'm Surprised by ixuzus · · Score: 2

      Australia has a government that desperately needs some wins in an election year. Given Australia's previous form on matters of importation this may well be an attempt by Adobe to head off further weakening of parallel import restrictions. This is a token gesture - note that it only seems to apply to a few mostly consumer grade products.

      Australia has already removed parallel import restrictions on quite a few things and the Australian Competition and Consumer Commission says that any attempt to enforce DVD region codes may well be illegal. Any legislation that weakened parallel import restrictions on software would probably be a badly needed popularity boost for the government and a major headache for Adobe.

    2. Re:I'm Surprised by ThePhilips · · Score: 2, Interesting

      But when all vendors are doing it, then there might be suspicions of cartel-like price fixing.

      It is of course off and the whole case seem to set new precedent for the global market.

      P.S. I wonder if WTO and other trade agreements come into play.

      --
      All hope abandon ye who enter here.
  4. So... by lesincompetent · · Score: 3, Insightful

    This is clearly an admission of guilt. I rest my case.

  5. Re:Why so high? by Ironhandx · · Score: 5, Insightful

    Because they thought they could get away with it. For a long time they were right.

  6. good strategy by slashmydots · · Score: 5, Insightful

    That definitely makes them look not guilty.

  7. Re:Why so high? by BrokenHalo · · Score: 2

    And they still are right. Parliamentary enquiries have no teeth in the face of commercial operations. It's all about politics: "Look at me, I'm doing something-or-other about something-or-other. Watch this vacant space [ ]".

  8. Problem for companies competing internationally by PerMolestiasEruditio · · Score: 2

    If your business has to pay more than offshore competitors for the tools it uses then you have a major problem.

    Strong case could be made that any company that sells it's software at lower cost in other countries should be legislatively compelled to match that within your country, but would need someone powerful (like EU or WTO) to make it happen.

    1. Re:Problem for companies competing internationally by vlm · · Score: 3, Insightful

      Software should be sold as a commodity not licensed.

      If country A and country B both had furniture business, and exporter Z arbitrarily sold wood at twice the price to country A, in the medium term the price of wood in country A would approach the cost of country B's cheap wood plus trucking wood from B to A, no huge deal.

      But if you licensed fine grain furniture grade oak by the individual plank and certain planks could only be used in certain countries... this is the software license problem...

      --
      "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  9. Re:Why so high? by vlm · · Score: 2, Interesting

    The USD used to be worth a hell of a lot more than its worth now. Even compared to just recently. One of the many fun side effects of the collapse of empire.

    About 10 years ago the conversion from USD to AUD was darn near 60 cents to the buck. So a "$600 USD" thing really should cost "$1000 AUD" because of currency conversion rates. Today the ratio is very near 1:1. But if you've trained the kangaroos or whatever to expect to pay darn near twice as much in AUD as USD, then why not keep doin it if they're dumb enough to keep paying it?

    The government involvement is the .gov always gets worked up over black market currency transactions. You go ask them to explain, I donno. Something about pretending to be an unregulated currency exchange. Combined with some weird money laundering possibilities. Also one of many reasons a country crashes its currency (competitive devaluation, etc) is to increase exports. But if the disobedient companies refuse to recognize the new exchange rate, that kinda defeats the purpose, thus they get pissed off. Also there's a lot of game theory in international economics where all the big players (the nations) agree to keep all their minons in check, otherwise things don't go so smooth. So if we start a mini-trade war over crappy web dev software, the aussies might fight back by not selling us Crocodile Dundee sequel movies or WTF they sell us. Probably most (semi-valuable) rocks aka ores of some sort. We probably sell them as much horse piss beer as they sell us so that would break even and not matter too much. So... anyway...

    The same thing has pretty much happened with the Canadians. A decade ago $1.40 CDN bought you a buck, now its darn near parity $1 for $1. In the olden days paperback books and magazines always had something like $4.99 USA $6.99 Canada printed in ink on the cover. Obviously that would be a tremendous ripoff now that $1 equals about $1.

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  10. Re:Why so high? by afidel · · Score: 2, Insightful

    The devaluation of the dollar has nothing to do with empire collapse and everything to do with fiscal policy by the Fed, they're trying to prime the pump by dumping ridiculous amounts of money into the system (both through zero percent interest rates and through their t-bill and other bond purchasing programs). This will necessarily devalue the USD, which is actually a good thing when you're trying to raise employment and exports (not so good if you're a saver, but there aren't that many of those in the US anyways).

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  11. Australia and software are not unique by AlexOsadzinski · · Score: 5, Interesting

    While digitally-delivered software is an egregious example of price gouging, it's hardly unique. Sure, Australia is a long way away from most places and it's a very small market (about 22M people). So it's understandable that some goods will cost more, especially if they need local parts and supports: think cars, or even computers (but not bits). But, despite the pervasiveness of the internet, price differentials still exist FAR in excess of those caused by local taxation and tariffs and market sizes.

    The US has it very, very good indeed. Why does, say, an Audi cost 30-40% less in California than in Germany, after you remove taxes? Same car (modulo some safety marks molded into some of the parts and other minor differences), same warranty, same service. The only difference is that it spends a few weeks on a boat instead of a few hours on a truck getting to the dealer. Why do the same Chinese-manufactured clothes cost, in some cases, 3-5x more in Switzerland than at Macy's anywhere in the US? How come that Japanese cameras are 30% cheaper in the US than in, say, the UK, or even in Japan?

    I think that part of the answer is cultural. As an emigree to the US (22 years ago), one of the things that I first noticed was the national obsession with getting the best price on everything, almost regardless of personal wealth. Americans simply won't put up with price gouging. The clerk at Macy's will take some time to stack coupons and discounts for you to give you the lowest price. People actually negotiate the prices of many things with the seller, e.g. cars. In the UK, a favorite phrase was "if you have to ask the price, you can't afford it", which was a not-so-subtle tactic to make you feel somehow inferior for wanting a discount. And I will always remember the look on an American friend's face when, at a UK breakfast place, she asked for a refill of her (tiny) coffee cup and was told that it would be an extra 2 pounds. Try that at any restaurant in the US and witness the riot.

    The internet simply causes resentment and envy when people in less fortunate places browse US sites. A lot of people simply order from the US and deal with the customs and shipping hassles (and, sometimes, the lack of local warranty). My Swiss friends bring empty suitcases on trips to the US and fill them up at Best Buy and Macy's; the Swiss tax on bringing stuff in for personal use is very low. I saw one billionaire (literally) friend from Switzerland buy a box of batteries at Best Buy because they're so expensive in his home country.

    1. Re:Australia and software are not unique by Eil · · Score: 4, Insightful

      As an American, I'm proud of the fact that most prices here are negotiable. Sure, it means a little more work to buy the thing you want at a reasonable price. And honestly, it intimidates a lot of people who were raised to be non-confrontational. Whatever, they can pay the full asking price if that's what they want.

      You're right, it is cultural. There's a downside to having a low cost of living, however. You still hear just about everyone in the U.S. complain about the price of just about everything. Even while the poorest of our poor still have a higher quality of life than most of the rest of the world. Even if you're homeless and don't have a dime to your name, most cities have shelters where you can sleep and eat for free. (And even these cost too much to run because we effectively have _no_ public mental health treatment system, which is a damn shame. But that's a topic for another day.)

      Because luxury goods are so cheap (big houses, big cars, big computers, loads of cheap entertainment), most of the middle class spends money like they're millionaires. As a result they live paycheck to paycheck and don't save enough for retirement. And then they get outraged that social security is paying out less and less because hey, how are they going to afford to retire now that companies don't do pensions anymore? I'm looking out over the parking lot of the corporate building next door and about 10% of the cars are gas-guzzling sports cars while 40% of the cars are SUVs and pickup trucks. I'm betting almost none carpool. These people are burning up huge chunks of their paycheck before they even get it.

      Over the past few years, I've been listening to political news on the radio and it floors me how many otherwise normal, sane people seem to think that it's the government's job to provide them with stable employment and retirement. I'm all for social welfare progams that help the poor, but for christ sake, the middle class needs to wake the fuck up and start spending less while saving more. Instead of asking the government to knock on their door and give them even more money to waste.

    2. Re:Australia and software are not unique by AlexOsadzinski · · Score: 5, Insightful

      Yeah, that's another thing that I noticed when I came to the US: people have an enormous amount of stuff in their enormous (by UK standards) houses. Even after 22 years in the US, I still can't get over how much stuff is available, and how little it costs. Don't get me wrong: I like stuff. But it's overwhelming how much stuff there is.

      You highlight a real US problem, though: people not understanding the time value of money. It's not taught in the schools, AFAIK. This leads to living on credit (which is astonishingly expensive, if, like most people, you use credit cards) and living for "now" versus "the rest of your life". Try explaining to the average person that waiting a few months to save for something saves you 10-80% of the long-term cost (depending on how indebted you are). The classic symptom of this: a car dealer asking you what monthly payment you're looking for when you walk onto the lot. And there are insidious money-sucking prices in the US, too: what the average home spends on healthcare, mobile voice/data and cable/satellite is just incredible. And every marketing genius has figured out the recurring revenue model and many households fall for it, e.g. Sirius/XM for your car(s).