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Twitter, American Express Letting People Purchase Goods Via Hashtag
Nerval's Lobster writes "What could possibly go wrong with this? American Express has announced a partnership with Twitter, giving customers the ability to sync "eligible cards" with the social network. Tweeting special product hashtags (i.e., #uselessjunk) will purchase a product via that synced card. American Express will then send a purchase-confirmation Tweet, and the usual shipping-and-handling of the product will commence. For Twitter, the partnership also holds significant advantages. If this initial foray succeeds, it could potentially evolve into a workable e-commerce model, and thus a separate stream of revenue for the social network aside from advertising. Also, research has shown that people tend to spend more money when using credit cards as opposed to cash. It's also quite possible that a streamlined online purchase mechanism—think any number of e-commerce Websites' "Buy Now" buttons—could compel potential customers to buy more often and in larger amounts."
Are you telling me that Packard-Bell is back in business?
Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
I tried #blowjobs and nothing happened.
could compel potential customers to buy more often and in larger amounts.
Gee, wasn't spam supposed to do that? Businesses who go after impulse purchases like this are a danger to the foolish and an annoyance to everyone else. A credit card company should not be trying to create economic activity, only to facilitate pre-existing activity or pre-existing needs that are encumbered by technological and social boundaries. This crosses the line into monstrous.
Bio questions? Ask me to start a Q&A journal. Computer analogies available for most topics!
I need you to clarify, when you tweeted #dell were you interested in buying Dell's new $50 thumbstick computer, or DELL (NASDAQ) for 24.4 billion USD?
- Steve
did u c the new BMW commercial? Wow! #BMW
about 10 seconds later ... Your new BMW will be delivered on Thursday. Congrats and Enjoy! #MSRP
"Dude, I just bought the new Monkey; it is really cool! #monkey"
(Monkey has been charged to your account.)
"Stupid American Express. I didn't want to buy Monkey again! #monkey #1stworldproblems"
(Monkey has been charged to your account.)
"Damn you American Express!!!!! I do not want a 4th Monkey!!!!!!! #monkey #ihateae"
(Monkey has been charged to your account.)
The G
First you need to tweet a certain hashtag.
AmexSync then sees this tweet and then replies to your tweet with a second hashtag you must tweet to complete the purchase.
You can either tweet this second tweet to confirm your purchase, or wait 15 minutes and the window closes, and it will require you to go back to step one.
Your hair look like poop, Bob! - Wanker.
They're working on it tho.
#fookenstoopididea, etc.
I can't wait to see what you just bought.
Except that instead of sending the text message to another person's phone, or some corporate address, you're sending it to Twitter, who broadcasts it to the entire world.
The canonical use case is:
Advertiser: Hey, world! Buy a gizmo for $20 by tweeting #gizmo.
You: Why yes! I would like a #gizmo!
Amex: Did you really mean to buy a gizmo? If so, we're gonna charge your AmEx and send it to your house.
You: Why yes! I do have poor impulse control!
Each of these is a 140-char message, all of it showing up on Twitter. Since your twitter feed is (supposedly) locked with a password, it's authenticated to be actually you making the purchase, even though everything is happening in the open and literally broadcast. (Security people may now roll their eyes.)
It's basically taking another canonical Twitter use case and turning it around. Already you get cases like this:
You (at Amazon web page): I want the mega pack of Ex-Lax.
Amazon: Done. Would you like to tell all of your friends?
You: Why, yes, of course. My friends need to know everything about me.
Your Twitter Feed: [You] just bought enough laxative to unplug the Hoover Dam.
Your mom (who follows you on Twitter): @[You], you should eat more fiber!
This kinda skips the intermediate step of buying the product in one place and then having to separately inform your vast army of followers. You combine both into one handy operation.