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Why Trolls Win With Toxic Comments

Hugh Pickens writes "The Web is a place for unlimited exchange of ideas. But according to an NPR report, researchers have found that rude comments on articles can change the way we interpret the news. 'It's a little bit like the Wild West. The trolls are winning,' says Dominique Brossard, co-author of the study on the so-called 'Nasty Effect.' Researchers worked with a science writer to construct a balanced news story on the pros and cons of nanotechnology, a topic chosen so that readers would have to make sense of a complicated issue with low familiarity. They then asked 1,183 subjects to review the blog post from a Canadian newspaper that discussed the water contamination risks of nanosilver particles and the antibacterial benefits. Half saw the story with polite comments, and the other half saw rude comments, like: 'If you don't see the benefits of using nanotechnology in these products, you're an idiot.' People that were exposed to the polite comments didn't change their views really about the issue covering the story, while the people that did see the rude comments became polarized — they became more against the technology that was covered in the story. Brossard says we need to have an anchor to make sense of complicated issues. 'And it seems that rudeness and incivility is used as a mental shortcut to make sense of those complicated issues.' Brossard says there's no quick fix for this issue (PDF), and while she thinks it's important to foster conversation through comments sections, every media organization has to figure out where to draw the line when comments get out of control. 'It's possible that the social norms in this brave new domain will change once more — with users shunning meanspirited attacks from posters hiding behind pseudonyms and cultivating civil debate instead,' writes Brossard. 'Until then, beware the nasty effect.'"

2 of 298 comments (clear)

  1. Re:F U by hairyfeet · · Score: 5, Insightful

    USENET? Hell Slashdot used to have some truly epic fucking trolls and sadly the guys back then could tell the difference between someone arguing a position and trolling. All the posts worth reading were UID holders , ACs were for Goatse and nigger jokes. Back then a troll was one of the "bastshit brigade" like old Twitter, you took the fact he made a knockoff of your UID as a badge of honor, he had either Hairyfeets or Hairytoes for me, but anybody who had a halfway known UID got the Twitter knockoff, Macthorpe, Crosshair, all got a knockoff.

    I'll probably get hate for saying it but fuck it, its the truth, Slashdot has REALLY gone downhill since they sold it. We used to have epic threads about subjects like file systems and dark matter and you would often get experts in the field to debate with. Hell I've have argued about different OS designs with some of the guys that were building the bloody things and even when you got schooled you frankly learned something. Now its all "U no agree with me? U are teh sekret ninja shill!" and fucking ACs, it feels like Digg or Reddit anymore. No wonder more and more of the old guys have walked away, if I find me another site that actually talks geek tech and has a decent community I'll be happy to join them as its just not as good as it was, and that isn't some rose colored glasses, that is just looking at the threads. Now its all fanboi circle jerks whereas before we'd have threads over a 100 posts long arguing about the details.of the topics. Now its all just wank.

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    ACs don't waste your time replying, your posts are never seen by me.
  2. Re:One bad apple... by xstonedogx · · Score: 5, Insightful

    The most important phrase I ever learned to say is, "I don't know."