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A High-Tech Pedicab Dispatch System at SXSW in Austin (Video)

It's Austin, where people are proud to be weird -- and are more environmentally aware and more concerned about energy use than in the rest of Texas. Add SXSW, with its combination of techies, musicians, film people, and general hipsters. What could be more natural at SXSW than combining a pedicab (called a bicycle rickshaw in Old Delhi and other Indian cities) with Uber's smartphone-based dispatch system? Hook Uber up with local pedicab company Easy Rider, get Samsung to sponsor it all, and you are environmentally conscious, high tech, and (possibly) hip all at once. Totally Austin. Totally SXSW. And totally promotional for all three companies involved.

3 of 66 comments (clear)

  1. SuxBySuxWest by Seumas · · Score: 2, Funny

    Bunch of self-indulgent, over-important, overly-commercial, self-involved hipsters.

    And I'm from Portland, so that's saying something.

  2. At SXSW, I SWSXed with other SWSXers by Anonymous Coward · · Score: 2, Funny

    who told me that the key to really SXSWing is to SXSW when I can and not SXSW about missing a day or two of my SXSW routine. I think I really SXSWed a lot at this years SXSW and look forward to SXSWing more in the future. #YOSXSWO

  3. Re:*General* hipsters? by Anonymous Coward · · Score: 2, Funny

    I wonder what you have to do to get promoted to Hipster General

    You must wear the plastic frames that out-of-date are quite ironical,
    And scribe in Moleskine notes a zombie fiction most rom-comical:
    In short in matters independent, artisan, and cynical
    You'll be the very model of a modern Hipster-General. ... you know, before it was mainstream.