A High-Tech Pedicab Dispatch System at SXSW in Austin (Video)

It's Austin, where people are proud to be weird -- and are more environmentally aware and more concerned about energy use than in the rest of Texas. Add SXSW, with its combination of techies, musicians, film people, and general hipsters. What could be more natural at SXSW than combining a pedicab (called a bicycle rickshaw in Old Delhi and other Indian cities) with Uber's smartphone-based dispatch system? Hook Uber up with local pedicab company Easy Rider, get Samsung to sponsor it all, and you are environmentally conscious, high tech, and (possibly) hip all at once. Totally Austin. Totally SXSW. And totally promotional for all three companies involved.

Comments

*General* hipsters?

[QilessQi]

Add SXSW, with its combination of techies, musicians, film people, and general hipsters

I saw this and thought, aw, crap: the hipsters have finally organized into a military hierarchy. I wonder what you have to do to get promoted to Hipster General... does it involve wearing ironically out-of-date plastic frames with zero-prescription lenses while scribbling notes for your YA zombie rom-com novel in a Moleskine notebook using nothing but artisinally-sharpened Blackwing 602 pencils? Or am I just thinking of Hipster Lieutenant Colonel?