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The Nielsen Family Is Dead

An anonymous reader writes "An article at Wired walks us through how the so-called Nielsen Family, responsible for deciding which shows were good and which were flops since the '70s, isn't the be-all, end-all of TV popularity anymore. Quoting: 'Over the years, the Nielsen rating has been tweaked, but it still serves one fundamental purpose: to gauge how many people are watching a given show on a conventional television set. But that's not how we watch any more. Hulu, Netflix, Apple TV, Amazon Prime, Roku, iTunes, smartphone, tablet—none of these platforms or devices are reflected in the Nielsen rating. (In February Nielsen announced that this fall it would finally begin including Internet streaming to TV sets in its ratings.) And the TV experience doesn't stop when the episode ends. We watch with tablets on our laps so we can look up an actor's IMDb page. We tweet about the latest plot twist (discreetly, to avoid spoilers). We fill up the comments section of our favorite online recappers. We kibitz with Facebook friends about Hannah Horvath's latest paramour. We start Tumblrs devoted to Downton decor. We're engaging with a show even if we aren't watching it, but none of this behavior factors into Nielsen's calculation of its impact.'"

2 of 170 comments (clear)

  1. Re:Nielsen ratings Pirate Bay ratings by mwvdlee · · Score: 4, Interesting

    The demographic that gets/views torrents is skewed towards the technologically minded.

    Then explain to me the popularity of Jersey Shore on the Pirate Bay.

    Most popular Jersey Shore episode on TPB: s06e13 with 104 seeds and 4 leeches.
    Most popular Big Bang Theory: s06e19 with 19202 seeds and 538 leeches.
    There... "popularity" of Jersey Shore on TPB explained.

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  2. Re:Nielsen ratings Pirate Bay ratings by girlintraining · · Score: 4, Interesting

    There... "popularity" of Jersey Shore on TPB explained.

    Last airing of Jersey Shore: December 7, 2012
    Last airing of Big Bang: Today.

    I think I see a flaw in your cunning assessment. If you look for a single episode of Big Bang uploaded on or before the same date, you get about the same count: 128 seeds, 2 leeches, respectively. When Jersey Shore isn't on its off-season, those numbers will be a lot higher. But I can't fault you for not knowing that torrents of TV shows tend to be most popular when first released, and then quickly drop in both seed and leech count... I mean, it's not something the average person would know.

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