Slashdot Mirror


Steve Jobs' First Boss: 'Very Few Companies Would Hire Steve, Even Today'

Hugh Pickens writes writes "The Mercury News reports that Nolan Bushnell, who ran video game pioneer Atari in the early 1970s, says he always saw something special in Steve Jobs, and that Atari's refusal to be corralled by the status quo was one of the reasons Jobs went to work there in 1974 as an unkempt, contemptuous 19-year-old. 'The truth is that very few companies would hire Steve, even today,' says Bushnell. 'Why? Because he was an outlier. To most potential employers, he'd just seem like a jerk in bad clothing.' While at Atari, Bushnell broke the corporate mold, creating a template that is now common through much of Silicon Valley. He allowed employees to turn Atari's lobby into a cross between a video game arcade and the Amazon jungle. He started holding keg parties and hiring live bands to play for his employees after work. He encouraged workers to nap during their shifts, reasoning that a short rest would stimulate more creativity when they were awake. He also promised a summer sabbatical every seven years. Bushnell's newly released book, Finding The Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent, serves as a primer on how to ensure a company doesn't turn into a mind-numbing bureaucracy that smothers existing employees and scares off rule-bending innovators such as Jobs. The basics: Make work fun; weed out the naysayers; celebrate failure, and then learn from it; allow employees to take short naps during the day; and don't shy away from hiring talented people just because they look sloppy or lack college credentials. Bushnell is convinced that there are all sorts of creative and unconventional people out there working at companies today. The problem is that corporate managers don't recognize them. Or when they do, they push them to conform rather than create. 'Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts,' says Bushnell, 'One guy had been in jail.'"

34 of 420 comments (clear)

  1. In all fairness with this economy. by GoodNewsJimDotCom · · Score: 5, Insightful

    Few companies are willing to hire anyone today.

    1. Re:In all fairness with this economy. by Anonymous Coward · · Score: 5, Informative

      In all seriousness, other than during the bubble, has it ever been easy to get a job?

      Sometimes it feels like I've been hearing 'in this economy' for my whole life. Admittedly, I haven't been around as long as many, but that's what it honestly feels like.

    2. Re:In all fairness with this economy. by Bengie · · Score: 4, Insightful

      Sub 1% unemployment in my section of the computer industry. I was getting bombarded with job requests for the past few years, but they've let up as I kept telling them that I enjoy my current job.

    3. Re:In all fairness with this economy. by WaywardGeek · · Score: 4, Informative

      I can only tell you about what it was like since 1986 when I went to work in Silicon Valley. First, if you love engineering or computer science and are really good at it, there's always a job. All that changes is the pay. In 1982, as a senior in high school, I was trilled to make minimum wage, $4/hour, programming a PDP-11 in Fortran IV. With a BS from Berkeley in EECS, and a never-ending hard-on for cool tech, I got $29K/year in 1986 at National Semi. Inflation adjusted, it's about the same as what we offer grads today. The 90's were freaking awesome. I had two startups I worked at go IPO, and had my pay increased to $140K by 1998, plus awesome stock options. Those were the good old days... 2002 sucked hugely. The number of resumes I got for a job posting was unbelievable. It was not humanly possible to read them all. Things got almost normal again a couple of years later, and then in 2008 the Great Recession hit. I suspect the resumes would have been an inhuman pile, except we couldn't hire anyone.

      So, yeah, there are times when it's hard to get a job even if you are a certified genius willing to work for free, and times when anyone with a pulse can get a job in tech. These last few years were about the worst anyone who was born after WWII can remember. Fortunately, it seems to be turning around. If you're friends are still complaining that there's no work, maybe they aren't all that good, or maybe they aren't looking hard enough. They will make less than what we paid in the best times in the 90's, but they'll do as well as good engineers have traditionally done in this country. It's all fine for now... thank God. That recession sucked hugely.

      --
      Celebrate failure, and then learn from it - Nolan Bushnell
    4. Re:In all fairness with this economy. by spiffmastercow · · Score: 4, Interesting

      Amazon.com is looking to hire thousands of people, right now. Not saying that that makes a dent, but there are companies with very strong growth right now.

      I interviewed with Amazon. After the second in-person interview I had nailed technical questions, but was not offered a job. No matter, I was offered a job for 20k more in Portland where cost of living is lower and the culture better. Honestly Amazon didn't look like a great place to work, particularly given the location, starting salary, and amount of hours you're expected to put in. Might be okay right out of school before you have a life, but not a great place if you have a family to take care of.

    5. Re:In all fairness with this economy. by colinrichardday · · Score: 5, Funny

      I was trilled to make minimum wage, $4/hour, programming a PDP-11 in Fortran IV.

      But think of what you saved by not needing a dominatrix.

    6. Re:In all fairness with this economy. by philip.paradis · · Score: 4, Insightful

      This explains the quality of many iOS apps.

      --
      Write failed: Broken pipe
    7. Re:In all fairness with this economy. by philip.paradis · · Score: 5, Interesting

      You seem pretty angry. You haven't provided any details on the sort of IT work you do, but you should probably be aware that the entire field isn't outsourced to India. The companies I've worked for over the last 14 years (yeah, I'm getting old at 32) hardly employ any overseas employees. My current employer has offices in London, but they're not staffed by outsourced employees. I'm earning good money, especially considering the fact that I'm in Texas (moved here for the job), and am able to support a wife and two children with only my wages. I'm also a high school dropout toting a GED for my educational experience, unless you count unrelated technical training from my time in the Navy. My current job title is "senior Linux engineer," and I greatly enjoy my work.

      Attitude goes a long way in any company, and this counts double if you're looking for a new job. If your attitude stinks, you're probably going to have a rougher time than others. Shouting about your intelligence doesn't help matters any. Maybe it's also worth noting that the most talented people in this industry tend to have history that is either devoid of a college education, or had majors completely unrelated to computer science. The difference is their passion for the work and their willingness to constantly learn on their own. Innate intelligence is only the base requirement for a lot of this stuff; the rest is simply dedication.

      Good luck. If you're honestly looking for a change, reply to this with more information on yourself, and maybe I can lend a hand with putting your resume in front of someone.

      --
      Write failed: Broken pipe
    8. Re:In all fairness with this economy. by tyrione · · Score: 4, Interesting

      Minimum wage in 1982 was not $4/hr. It was around $3.25/hr. You were making above minimum wage. I graduated high school in 1987. I finished working at a local radio station at $3.35/hr and no it wasn't the luxury of getting paid to advance my knowledge of programming languages. It was soliciting the general public to determine how the radio station would best serve it's listening audience by pretending to be an impartial service unaffiliated to the station I was working for, all to boost their market share. In short, we were lying and violating FCC rules while getting paid shit to do it.

      After doing a Mechanical Engineering B.S. at WSU and later a CS bachelor's my first job was a 9 week contract at NeXT Software Inc for $19/hr. The year is 1996, I'm way overly educated and in the bay area it's a shit wage. God has not a fucking thing to do with being on Earth and Greed has everything to do with cluster bombing the economy into a global shit storm. You got way overpaid in 1998 at $140k plus stock options. I know a ton of folks like you that continue to get way overpaid creating nothing and getting paid a shitload for it. One clue, you're reading resumes. Top Engineers aren't reading resumes, they are in R&D creating projects to help drive a company forward to pay for managers making $140k/year plus benefits to micromanage their staff, none of which wanted the job so you as a fellow engineer stepped up to take it.

      Reality: 99% of IT is a me too world which follows and never leads, and is filled with overly paid data entry personnel who with engineering, physics and other hard science degrees slowly move into positions that they do for 20 years and then if they are lucky retire and never look back. Apple, and a handful of other companies drive the entire industry vision which kickstarts the entire Semiconductor industry to create products that these visionaries foresee the world will eventually need. Whether it is CAD, CGI, Applied Engineering, Gaming, you name it, the ones with the imagination challenge those with the scientific pragmatism what is or is not possible to make the impossible. Without them, the Semiconductor industry is stagnant and full of 30 year veterans bored to death but afraid to retire due to the loss of salary and too much free time. They can problem solve like nobody's business, but they sure as hell can't seem to figure out what problems to solve without those creative thinkers. The industry constantly turns to the youth knowing they have no experience and thus too stupid to realize all their bright ideas will be flushed but with a few exceptions, and those most often by pure chance end of succeeding with you most likely never enjoying the spoils of said idea(s).

      It's the reason Bushnell talks about some of the greatest ideas come from people who look at the IT Industry and this massive system of me toos cloning and doing repetitive work like drones as wrong, and who carve their own paths to break the monotony by doing the next big idea(s).

      Whether it happens to be a Ph.D. or a dude newly released from prison, great ideas come around rarely and when they do don't be afraid to grab onto them and nuture them with the mind that espoused the idea(s) first. If you don't, you'll most likely fuck it up and it'll never become the next insanely great product and/or service(s).

      My 22 year since deceased Grandfather and former Vice President of West Coast Credit for Intermediate Credit Federal Bank for the USDA told me when I was young,

      ``Man will always place a high value of his self worth to society no matter the job, experience or skills. None of this I have ever understood as his worth never matches his self appraisal.''

      I think he was conservative in that observation, and far too kind.

    9. Re:In all fairness with this economy. by Opportunist · · Score: 4, Funny

      Ah, he's a SAP consultant.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  2. He's right. by Jafafa+Hots · · Score: 5, Insightful

    Steve Jobs would have made a lousy employee.

    --
    This space available.
  3. Take a chance? No thanks. by DavidClarkeHR · · Score: 4, Insightful

    Why take a chance on hiring an outsider if your management isn't supportive?

    It's a quick way to turn into an outsider yourself.

    --
    - Nec Impar Pluribus, or so I'm told.
  4. Least of all Apple or Steve Jobs by gelfling · · Score: 4, Insightful

    He'd laugh himself out of the door if he showed up for a job today.

    1. Re:Least of all Apple or Steve Jobs by Plumpaquatsch · · Score: 5, Funny

      He'd laugh himself out of the door if he showed up for a job today.

      Well, I guess Apple has a policy not to hire dead people, so yes.

      --
      Of course news about a fake are Fake News.
  5. Why not? by puddingebola · · Score: 5, Funny

    A liberal arts major from a small liberal arts school who dropped acid and traveled to India to meditate and ate a diet of nothing but fruit... Why wouldn't they hire him?

  6. yes, true for me by broward · · Score: 4, Informative

    Ive done quite innovative stuff (datamining/meme manipulation) for the past fifteen years but few companies want to hire me, so Ive done contracting for the past eight years. Most companies pay lip service to innovation but few truly recognize it or desire it.

    Managers advance by minimizing risk, not by innovating.
    Thats just the nature of business and people.

    1. Re:yes, true for me by jcr · · Score: 4, Insightful

      Managers advance by minimizing risk, not by innovating.

      This is not always true. A manager who innovates successfully can advance very quickly, in a company that hasn't yet reached organizational senescence (as Dr. Peter describes in The Peter Principle.)

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    2. Re:yes, true for me by Anonymous Coward · · Score: 5, Funny

      I never knew that I could add this stuff to my resume! Thank you!

      Data mining= Facebook stalking. Lots of google searches.

      Meme manipulation = made cat picture caption funnier than the last guy. IMHO

  7. Post Hoc Advice by girlinatrainingbra · · Score: 4, Insightful
    It's a false idea that Post hoc, ergo propter hoc. In other words, saying "because it happened after XYZ, it must have been because of XYZ" is wrong. I think Nolan Bushnell is probably right about a bunch of his ideas, but ultimately Atari did not rise to the top like the cream that was Macintosh/Apple did, or that IBM's PC architecture did because of all of that "complimentary copying", or that Unix or POSIX did in being used everywhere including in GNU/Linux.
    .
    Look at past successes to see that one die roll that won in the corporate world of selecting employees who turn out to be diamonds in the rough is as crazy as

    looking at the past performance of 65536 (~sixty-five thousand = 2^16) brokers each of whom makes one of the binary bets of heads/tails on 16 binary events and then being surprised that one of them got all 16 bets rights, and 120 got 15 out of the 16 bets right.
    .
    Sometimes it's pretty random, and looking for reason in fluke choices won't get you far. As for that betting example, go look at the Binomial distribution. Also see http://www.skepdic.com/perfectprediction.html where they use an example of 100 letters, whereas they would be better off having a power of 2.
    The best explanation of the "stock market prediction scam" is at http://totse2.com/content.php?163-The-Old-Stock-Market-Prediction-Scam .

  8. Wow! by ozduo4 · · Score: 4, Funny

    I'm going to show this to my boss. Maybe she will provide a keg, strippers and an occasional boong.

  9. Hell, he is dead, after all by Anonymous Coward · · Score: 4, Funny

    I make it a policy not to hire dead guys.

    1. Re:Hell, he is dead, after all by Anonymous Coward · · Score: 4, Funny

      That's just anti-deadist discrimination. It should be illegal. You livies hate us deadies.

      Death isn't the handicap it used to be.

  10. "weed out the naysayers" by timeOday · · Score: 4, Interesting

    "Weeding out naysayers" is a advice that should be applied very carefully IMHO. Anybody who's worked around engineers and been on slashdot a while can get the point - there are plenty of guys who never heard an idea they didn't hate, who only ever see problems and never opportunities. On the other hand, I imagine a few level-headed and empowered naysayers could have done a lot of good at Enron and Bear Stearns. I am not sure if there is really a principled way to tell the difference defeatists and prophets though. I spent a good part of this morning reading Sundown in America, and the reader replies to it, and trying to decide whether the guy is loony, or America is doomed.

    1. Re:"weed out the naysayers" by Anonymous Coward · · Score: 5, Interesting

      ... On the other hand, I imagine a few level-headed and empowered naysayers could have done a lot of good at Enron and Bear Stearns. ...

      This point is actually brought up quite directly in Susan Cain's book titled "Quiet". It's not so much about "naysayers" (because both introverts and extroverts can be such), but is about the fact that introverted folks tend to put more effort into thinking about the (both positive and negative) effects of something, compared to extroverts who tend to dive in head-first and hope for the best. There were a good number of introverted folks giving Enron (and others) level-headed advice, with all the warning signs provided -- all of which was ignored (by extroverts who controlled things); both Enron and Bear Stearns were both mentioned.

      The reason I mention her book is because it sheds an enormous amount of light on the exact attitude, thought process, personality type, and even lifestyle, that the United States (and to some degree Canada as well) has come to expect from its citizens ("workers") -- it's expected that everyone be extroverted and that nobody ever question anything. All our systems (social, economical, educational, governmental, you name it) are designed solely to support the extroverted attitude and thought process -- especially from the moment we enter kindergarten. Introversion isn't awarded in any way, it's shunned. Once this evidence is presented to you (with hundreds and hundreds of facts to back it up), it really changes how you view American life/society/etc.. It's actually amazingly depressing, because it proves that everything, right dow to our very core, is money-driven rather than neutral/balanced or even improvement-driven.

      Captcha: remorse.

  11. Re:Steve Jobs by girlinatrainingbra · · Score: 5, Insightful
    Why does everyone forget that he was pushed out when Scully cam on board? Jobs had to rebuild from square one at NeXt (or NeXT, or some other camely spelling) where he built the underpinnings for OSX and for applescript in building the NeXT machine and the NeXT cube while keeping his cool artistic and "beautiful box" ideas and still providing: - a hardware base with a programmable DSP that could be used as a modem, or a fax, or as in the basis for real time audio processing
    - the first commercially usable mexapixel display with 24-bit color
    - UNIX based underneath with a pretty interface on top, NeXT-Step, also the precursor of OSX
    - the first optical drive on consumer hardware (it was magneto-optical however)
    - a NeXT machine was the workbench upon which Tim Berners Lee was able to program the beginning of the WWW=world wide web and HTML language and HTTP protocol

    Jobs also started up Pixar which gave him his entree into hollywood connections. Jobs was flung down quite a few times and built his own way back up. Good luck finding someone with that level of arrogance and that level of actual capability and that level of chutzpah.

  12. Re:Steve Jobs by Anonymous Coward · · Score: 5, Informative

    > Why does everyone forget that he was pushed out when Scully cam on board?

    Actually, he was pushed out of the Lisa project first, then took over Macintosh from Jef Raskin. He had a definite plan for where Macintosh should go, and if sales had kept up, he might have had a shot at staying in control. Instead, because he was in denial about sales performance, Scully came up with his own plan to salvage the situation. Jobs disagreed and bad-mouthed Scully around Apple. They fought for control and Jobs basically made an ultimatum to the board: him or me. The board said "him."

    Technically Jobs wasn't fired, he was just stripped of all managerial duties, but effectively they gave him no choice but to leave.

  13. Re:Especially now that he's dead! by Bieeanda · · Score: 5, Funny

    Anyone with the gumption to claw their way out of an unmarked grave deserves an interview at the very least.

  14. Re:Atari interview question by Anonymous Coward · · Score: 5, Informative

    The first 9 numbers, listed in alphabetical order.

  15. Re:Yup. This. by Anonymous Coward · · Score: 5, Interesting

    I other words, the "team" member shouldn't be part of a team, or use tools and methods that others in the organization are familiar with, or even show up to work when the rest of the "team" needs him to be there.

    In other words, I'm going to bitch and complain and end up doing dead-end contract work because under normal circumstances I wouldn't be able to hold a job for longer than 6 months anyway.

    Yes, we real professionals know your type. You're the entitled, self-righteous college kid who thinks he deserves a corner office and a company Porsche on his first day of work, and a pat on the back and a promotion every time he accomplishes even a meager task. But, in reality, that you think you need to work at a specific time of day and under your own terms to be creative is not a demonstration of your genius, but rather of your mediocrity.

    The company situation you describe does not exist outside of Hollywood and the Dilbert strip. That's how I know your post is complete and utter whining bullshit.

  16. Wrong assumptions by khchung · · Score: 5, Insightful

    Finding The Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent

    Bushnell is convinced that there are all sorts of creative and unconventional people out there working at companies today. The problem is that corporate managers don't recognize them. Or when they do, they push them to conform rather than create.

    The underlying assumptions are WRONG. Most companies are NOT interested in finding any creative talent, nor are they interested in any unconventional people.

    In my experience, most companies just want cheaper worker who do not make waves and will just bend down and work. Their managers like to TALK ABOUT finding talent, or finding creative/unconventional people, mainly because it is what their stockholders expect to hear, and partly to make it sound like they are working hard, and also partly to make their cheap workers think that their managers actually care when they work hard.

    The fact is, most companies managers just want to keep the status quo and rake in their bonuses. Any creative or unconventional worker is threat to their status quo, and that's why even if those people were hired, they would be pushed to "conform rather than create".

    ACTION speak louder than words. See what companies really DO, rather than what they TALK about, to infer what they really want.

    If you are the next Steve, go ahead and start your own company, no existing company will want you.

    --
    Oliver.
  17. Re:Steve Jobs by elbles · · Score: 5, Interesting

    AC seems exactly right to me, based on what I remember of "Apple Confidential." In fact, if memory serves me right, Jobs was trying to get Sculley fired when Sculley was out of town, and Jean-Louis Gassee warned Sculley of the attempted coup.

    So when Apple was looking to buy a company for the next generation Mac OS, Jobs had a very personal motive to get Apple to buy NeXT instead of Be (as Gassee was the president of Be, and in negotations to sell Be to Apple). That, and he got Apple to buy NeXT at a time when he was considering investing his own (and Larry Ellison's) money to take over Apple. Instead, he got paid to do it, and got the guy who executed the move fired.

    Jobs was great at many, many things... but he wasn't exactly a nice guy, or--from everything I've read--the kind of guy you'd want running anything when he was forced out of Apple. I think even Jobs would admit it was probably good for him (and Apple) in the long run.

  18. Re:Steve Jobs by gnasher719 · · Score: 5, Insightful

    To be completely fair to history, he didn't start Pixar he acquired them. And, their management said that they succeeded in spite of him, because they ignored everything that he told them to do. The only time he ever really shined was at Apple. And, the only time Apple ever shined was when he was there.

    1. He started Apple 1 and made hundreds of millions.
    2. He started Next and made hundreds of millions.
    3. He bought a small company named Pixar and made several billions.
    4. He went back to Apple 2 and made hundred of billions.

    Once is luck. Four times, the man has something, and if people can't see what it is, they don't have it.

  19. Work is not a frat party by EmagGeek · · Score: 5, Insightful

    Speaking as the owner of a decently-sized company, and a responsible adult, I can say with certainty that work is not supposed to be a frat party, and throwing lunchtime keggers for your employees does not make them more creative or more dedicated workers.

    Yes, it's important to provide a comfortable working atmosphere for your employees, and to be flexible to the needs of your employees should they have life circumstances they need to deal with. But, a completely slack environment void of rules and expectations only leads to organizational chaos.

    Back when I used to do "conventional" hiring, I interviewed a lot of "Steve Jobs" types - the arrogant, entitled, indignant type that was more concerned about the frat party and with there being no rules or structure than with the diligent exchange of productivity for compensation. More often than not these would be people who had high expectations of my company, but expected me to have low expectations of them. I was just to take what they were willing to give me and be happy about it.

    Those kinds of people, the ones who are in it for "what can you do for me today?" are absolutely toxic to an organization in my experience. I'd much rather hire the altruistic "what can I do to help my teammates succeed?" type.

  20. Re: Given that is much better than the best ... by wilson_c · · Score: 4, Funny

    I'm a tug pilot, you insensitive clod!