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Microsoft Working With Suppliers on Designs for Watch-Like Device
An anonymous reader writes with news that Microsoft may be working on a smartwatch. "The modern smartwatch market hardly even exists, and yet it's already starting to feel very crowded. Hot on the heels of plans (official and otherwise) from Apple and Samsung, the Wall Street Journal reports that Microsoft has also been shopping around for parts to build a 'watch-style device.' While details are scarce as to what that would entail, unnamed supplier executives tell the newspaper that Microsoft has been asking for 1.5-inch touchscreens. We wouldn't count on seeing an ultra-small Surface anytime soon, however -- these executives say they've visited Microsoft's campus, but they don't know whether the Windows developer is fully committed to its wrist-worn endeavor or just experimenting. If the project exists at all, of course. Still, there's finally a glimmer of hope for anyone who's still mourning the loss of their beloved SPOT watches."
I'm wearing a very cheap digital watch right now, and you're probably going to buy two new smartphones before its battery has run out.
That's no argument for a smart watch, but it does demolish your "watches are useless" argument pretty thoroughly.
Arguably, the problem isn't so much that 'nobody wears watches anymore'(though cellphones certainly haven't done them any favors); but nobody wears watches in the market range amenable to technology companies.
You've got your $2 digitals, unexciting but pretty solid at telling time for ages on a teeny little battery, fairly durable, and cheap enough that nobody cries if 'fairly' turns out not to be durable enough. Unless your 'smart watch' plan involves almost no money and almost no power, it'd better do something really cool if it is going to sway people away from these; because these things are cheaper and longer-running than anything 'smart' is going to be.
Then you've got the watches-as-jewelry segment, which spans a wide variety of tastes and price points; but jewelry-style luxury markets are more or less the opposite of what tech companies are good at. It will be a lot easier to sneak in here on price and care-and-feeding; but interest in 'this watch looks exactly like the other 10 million we paid foxconn to stamp out; because that's how economies of scale work, m'kay?' may be a problem.
If you had a 'smart watch' concept that was compelling enough to get the cheap seats to pay more and recharge more, or the jewelry section to embrace a disposable widget instead of some ostensibly 'timeless' fashion item, you'd have something that people would wear watches for, if necessary. That, though, is the tricky bit.
I am quite sure if Apple, Google and Samsung are working on developing a flying turd, Microsoft also wants one. I don't see a lot of innovative development lately. These tech giants only want to keep on par with eachother without really developing their own identity. So much for progress.